The Score

Welcome to The Score, your place for hard-hitting sports business news, fast-breaking updates and fuel-injected debate.  Buckle up.  I'm your host, Anthony Schoettle, IBJ sports reporter.

Mazda ad campaign torches local racing icon

When Mazda wanted a real-life safety pioneer for its TV commercials, it turned to local resident and motorsports safety savant Bill Simpson. The publicity couldn't come at a better time for Simpson, who just went to market with his latest creation—a football helmet.
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Indy tops Seattle in Super Bowl TV ratings

Indianapolis was among the top Nielsen markets for Sunday's Super Bowl. Not surprisingly, Boston was No. 1. But what happened in Seattle?
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Colts-Broncos playoff game could set record TV rating

Close to 600,000 Colts fans in the Indy market alone are expected to watch Sunday's playoff game pitting Andrew Luck against the man he replaced at quarterback here, Peyton Manning.
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McAfee's soaring popularity fuels Colts merchandise sales growth

Pat McAfee is one of the only NFL kickers or punters who is among his team's leaders in jersey sales. McAfee, who wears No. 1, is second in sales among all Colts. Quarterback Andrew Luck's No. 12 tops the list.
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Polian does about-face on Irsay, not 2009 near-perfect season

It appears Bill Polian's relationship with Jim Irsay has changed a bit in the last year. But Polian's thoughts about not going for an undefeated season in 2009 have not. He tells all in a new book.
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Speedway president recalls Jim Harbaugh jumping into IndyCar brawl

Indianapolis Motor Speedway President Doug Boles remembers San Francisco 49ers coach Jim Harbaugh as a guy who was "the ultimate team player" who was quick to stand up for his guys.
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Despite NFL controversies Colts TV ratings on the rise

The controversy surrounding former Baltimore player Ray Rice, who punched his now wife in the face and knocked her out, should not ruin the entire sport, said the CEO of one of the Indianapolis Colts' biggest sponsors.
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In wake of NFL scandal, Colts donating to domestic violence charities

Colts owners announce plans to make sizable donation to charities helping victims of domestic violence. But Jim Irsay appears to support embattled NFL Commissioner Roger Goodell.
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Ray Rice incident could reverberate all the way to Colts franchise

Indianapolis Colts owner Jim Irsay's three daughters, each now listed as vice chair/owner of the team, haven't said much to the press. Maybe now is a good time for one or all of them to break their relative silence.
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Colts' Monday Night Football home opener not yet sold out

Team officials remain confident sellout streak dating back to early 2003 will remain intact.
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