The Score

Welcome to The Score, your place for hard-hitting sports business news, fast-breaking updates and fuel-injected debate.  Buckle up.  I'm your host, Anthony Schoettle, IBJ sports reporter.

Mazda ad campaign torches local racing icon

When Mazda wanted a real-life safety pioneer for its TV commercials, it turned to local resident and motorsports safety savant Bill Simpson. The publicity couldn't come at a better time for Simpson, who just went to market with his latest creation—a football helmet.
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