Leading up to the Feb. 27 opening of the movie "Focus," several IndyCar Series race markets hosted private screenings organized by Warner Bros. Show cars will be present at screenings and IndyCar drivers are introducing the film in major markets.
When Mazda wanted a real-life safety pioneer for its TV commercials, it turned to local resident and motorsports safety savant Bill Simpson. The publicity couldn't come at a better time for Simpson, who just went to market with his latest creation—a football helmet.
The closing of the Indiana Motorsports Association will leave a void in the market, said its executive director, Tom Weisenbach. The IMA's formation in 2005 was much ballyhooed by then Gov. Mitch Daniels and myriad motorsports companies.
With the new aero kits hitting the Indianapolis Motor Speedway's famed oval for the first time this May, IMS President Doug Boles said new track records are a real possibility. The current speed record has stood since 1996.
Hulman & Co. CEO Mark Miles is promising the new aero kits will push speeds higher next May at Indy, but also make the cars less likely to go airborne. He's bullish that attendance and TV ratings will go up series-wide next year.
Although television viewership of IndyCar Series races is still lagging far behind what most sponsors and potential sponsors would like to see, there is cause for some optimism in the open-wheel paddock.
While some followers of the Indy 500 want a Hoosier such as John Mellencamp or Sandi Patty to sing "Back Home Again in Indiana" before the big race, IMS officials won't limit the search to those with Indiana roots.