Hulman & Co. CEO Mark Miles is promising the new aero kits will push speeds higher next May at Indy, but also make the cars less likely to go airborne. He's bullish that attendance and TV ratings will go up series-wide next year.
Although television viewership of IndyCar Series races is still lagging far behind what most sponsors and potential sponsors would like to see, there is cause for some optimism in the open-wheel paddock.
While some followers of the Indy 500 want a Hoosier such as John Mellencamp or Sandi Patty to sing "Back Home Again in Indiana" before the big race, IMS officials won't limit the search to those with Indiana roots.
As part of its sponsorship deal with the IndyCar Series, Tag Heuer will get naming rights to the Pit Stop Challenge held in conjunction with the Indianapolis 500, will have signage and displays at the IMS and will market an Indy 500 special edition watch.
The TV ratings for the 2014 Indy 500 may be a small validation for some of the changes made at the Indianapolis Motor Speedway by Hulman & Co. CEO Mark Miles. But there's still lots more improvement needed.