Learfield Sports officials said they were attracted by the expertise of the 17-year-old local firm and will retain all of its employees. Butler University and University of Indianapolis are among clients that will be affected.
Indianapolis has a higher percentage of women sports fans than many of the nation's largest and most sports rabid cities. There's an especially strong following for the NFL, NBA, NASCAR and college hoops.
With a little help from the Shriners, the Indy Naptown All Stars are confident they can sellout their 16 regular season home games at Tech High School. The team's home opener is already well on its way.
Mayor Greg Ballard reached out through the British Consulate to invite Prince William and Kate Middleton to visit the Indianapolis World Sports Park this summer. He is promising to invite other international dignitaries.