With March Madness in full swing and the Final Four headed to Indianapolis, plenty of people will be tuning in to sports talk radio. Indianapolis has three stations cranking out sports talk, and all three are trying to grab the lucrative afternoon drive-time audience.
Learfield Sports officials said they were attracted by the expertise of the 17-year-old local firm and will retain all of its employees. Butler University and University of Indianapolis are among clients that will be affected.
Indianapolis has a higher percentage of women sports fans than many of the nation's largest and most sports rabid cities. There's an especially strong following for the NFL, NBA, NASCAR and college hoops.
With a little help from the Shriners, the Indy Naptown All Stars are confident they can sellout their 16 regular season home games at Tech High School. The team's home opener is already well on its way.