A global oil company has committed enough cash to get the $20 million project off the ground. Visitors will be able to jump into mascot outfits, fire off T-shirt cannons, and explore the Science of Silliness.
Five home games are technically sold out, and a few hundred tickets remain for each of the other three. But demand on the secondary market is softer than last year as fans wonder how the team will bounce back from an 8-8 season.
The city of Indianapolis and Indianapolis Motor Speedway both have taken big hits with the decline of the once-vaunted Brickyard 400. The race is still profitable, but much less so than in its glory days.