The German shoe and sports apparel maker is offering surf and turf for any player who runs the fastest 40-yard dash in NFL Scouting Combine history. Players will make the dash this week at Lucas Oil Stadium in Indianapolis.
The Monumental Marathon has sold out nearly three weeks in advance with a field 12 percent larger than last year's. Hospitality officials expect downtown's 7,300-plus hotel rooms to be fully occupied that weekend.
A global oil company has committed enough cash to get the $20 million project off the ground. Visitors will be able to jump into mascot outfits, fire off T-shirt cannons, and explore the Science of Silliness.