Bonefish Grill in Avon closes

June 18, 2007
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Is Indy losing its status as a chain-restaurant darling? Another popular restaurant has closed, this time the Bonefish Grill in Avon.Bonefish Other area Bonefish Grill restaurants remain open. The concept is owned by Tampa-based OSI Restaurant Partners, which also has Outback, Carrabba's and Cheeseburger in Paradise. Another Florida-based restaurant company, Darden Restaurants, decided in May to close several restaurants in Indiana, including Bahama Breeze, Smokey Bones and Rocky River Grillhouse.
  • i'm sorry for any employees of bonefish, but if it means indianapolis is becoming less of a chain city, then i'm fine with it closing. again, just bring us one last chain - jamba juice!
  • There are a lot of reasons individual locations of chains close: 1) I don't think some of them have the south city figured out even though it seems like Castleton south. 2) I've heard rumors that Bonefish has some, um, problems. So, it could be a variety of issues.

    And just like any other corporate business, HQ is always adjusting profitability requirements,. Those locations that can't execute don't make the cut. Darden has actually done what others couldn't -- figure out how to make some serious money off the chain restaurant business. They optimize a concept (like Smokey Bones), close the ones that are operate below a certain margin, then sell the entire chain.

    If we know anything about chain restaurants, it's that they are corporate entities that are gone if they can't make the profitability grade. I agree it's uncommon for that to happen in Indy but I don't think one Bonefish location closing is going to jeopardize our status anytime soon. (Just wait until Cheesecake Factory opens down there -- they'll be dropping like flies!)
  • OK braingirl... now we're curious what um, problems means?

    (btw - Avon isn't south)
  • Bonefish is closing many locations. Restaurants come and go and it doesn't really mean a market is dying if one closes. It's a very competitive industry.
  • Bonefish wasn't particularly good. I don't know why one would have choosen to go there over many other better, local restaurants. That said, people still go to Applebees (terrible microwaved food) in droves - so what do I know.
  • I don’t know why one would have chosen to go there over many other better, local restaurants.

    Please, name one. Name one restaurant on the west side that served the variety of fish Bonefish offered at a price even close to what they charged. There isn't one as far as I know, which is what's baffling about their closing.

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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.