Bottle of milk cool at Indy

May 27, 2008
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dixonCollege football has the Heisman Trophy, hockey has the Stanley Cup and The Master’s has the green jacket. But none are as cool as the bottle of milk awarded to the winner of the Indianapolis 500, according to Sports Illustrated.

SI recently ranked the top 10 Sport’s World’s Coolest Prizes. Two local icons made the list, but the drink of milk, which traces its roots to 1933, sits at the top.

1.      Milk for the Indy 500 winner
2.      Stanley Cup
3.      Heisman Trophy
4.      The Master’s green jacket
5.      Old Oaken Bucket
6.      Venus Rosewater dish at Wimbledon
7.      Kentucky Derby’s blanket of roses
8.      Gibson guitar at Nashville Speedway
9.      Floyd of Rosedale pig sculpture (Minnesota-Iowa football game)
10.     Olympic gold medal

Louis Meyer, Indy’s first three-time winner, started the Speedway tradition when he pulled into victory lane in 1933 and asked for a glass of his favorite beverage, buttermilk. Milk was offered to Indy 500 champions off and on until it became a permanent part of the tradition in 1956.

The American Dairy Association later sponsored the award, which spurred controversy in 1993. That year, Brazilian Emerson Fittipaldi won the race, but refused the milk in favor of orange juice. Motorsports historians said Fittipaldi was encouraged to drink orange juice made in his country instead of the American-made milk. He later said he regretted not drinking the milk, and promised to do so if he won the next year. Fittipaldi crashed out while leading in 1994--his last Indy--with just 16 laps to race.

No driver has refused the cherished bottle of milk since.
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  1. A Tilted Kilt at a water park themed hotel? Who planned that one? I guess the Dad's need something to do while the kids are on the water slides.

  2. Don't come down on the fair for offering drinks. This is a craft and certainly one that belongs in agriculture due to ingredients. And for those worrying about how much you can drink. I'm sure it's more to do with liability than anything else. They don't want people suing for being over served. If you want a buzz, do a little pre-drinking before you go.

  3. I don't drink but go into this "controlled area" so my friend can drink. They have their 3 drink limit and then I give my friend my 3 drink limit. How is the fair going to control this very likely situation????

  4. I feel the conditions of the alcohol sales are a bit heavy handed, but you need to realize this is the first year in quite some time that beer & wine will be sold at the fair. They're starting off slowly to get a gauge on how it will perform this year - I would assume if everything goes fine that they relax some of the limits in the next year or couple of years. That said, I think requiring the consumption of alcohol to only occur in the beer tent is a bit much. That is going to be an awkward situation for those with minors - "Honey, I'm getting a beer... Ok, sure go ahead... Alright see you in just a min- half an hour."

  5. This might be an effort on the part of the State Fair Board to manage the risk until they get a better feel for it. However, the blanket notion that alcohol should not be served at "family oriented" events is perhaps an oversimplification. and not too realistic. For 15 years, I was a volunteer at the Indianapolis Air Show, which was as family oriented an event as it gets. We sold beer donated by Monarch Beverage Company and served by licensed and trained employees of United Package Liquors who were unpaid volunteers. And where did that money go? To central Indiana children's charities, including Riley Hospital for Children! It's all about managing the risk.

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