Bottle of milk cool at Indy

May 27, 2008
Back to TopCommentsE-mailPrintBookmark and Share
dixonCollege football has the Heisman Trophy, hockey has the Stanley Cup and The Master’s has the green jacket. But none are as cool as the bottle of milk awarded to the winner of the Indianapolis 500, according to Sports Illustrated.

SI recently ranked the top 10 Sport’s World’s Coolest Prizes. Two local icons made the list, but the drink of milk, which traces its roots to 1933, sits at the top.

1.      Milk for the Indy 500 winner
2.      Stanley Cup
3.      Heisman Trophy
4.      The Master’s green jacket
5.      Old Oaken Bucket
6.      Venus Rosewater dish at Wimbledon
7.      Kentucky Derby’s blanket of roses
8.      Gibson guitar at Nashville Speedway
9.      Floyd of Rosedale pig sculpture (Minnesota-Iowa football game)
10.     Olympic gold medal

Louis Meyer, Indy’s first three-time winner, started the Speedway tradition when he pulled into victory lane in 1933 and asked for a glass of his favorite beverage, buttermilk. Milk was offered to Indy 500 champions off and on until it became a permanent part of the tradition in 1956.

The American Dairy Association later sponsored the award, which spurred controversy in 1993. That year, Brazilian Emerson Fittipaldi won the race, but refused the milk in favor of orange juice. Motorsports historians said Fittipaldi was encouraged to drink orange juice made in his country instead of the American-made milk. He later said he regretted not drinking the milk, and promised to do so if he won the next year. Fittipaldi crashed out while leading in 1994--his last Indy--with just 16 laps to race.

No driver has refused the cherished bottle of milk since.
ADVERTISEMENT

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. By Mr. Lee's own admission, he basically ran pro-bono ads on the billboard. Paying advertisers didn't want ads on a controversial, ugly billboard that turned off customers. At least one of Mr. Lee's free advertisers dropped out early because they found that Mr. Lee's advertising was having negative impact. So Mr. Lee is disingenous to say the city now owes him for lost revenue. Mr. Lee quickly realized his monstrosity had a dim future and is trying to get the city to bail him out. And that's why the billboard came down so quickly.

  2. Merchants Square is back. The small strip center to the south of 116th is 100% leased, McAlister’s is doing well in the outlot building. The former O’Charleys is leased but is going through permitting with the State and the town of Carmel. Mac Grill is closing all of their Indy locations (not just Merchants) and this will allow for a new restaurant concept to backfill both of their locations. As for the north side of 116th a new dinner movie theater and brewery is under construction to fill most of the vacancy left by Hobby Lobby and Old Navy.

  3. Yes it does have an ethics commission which enforce the law which prohibits 12 specific items. google it

  4. Thanks for reading and replying. If you want to see the differentiation for research, speaking and consulting, check out the spreadsheet I linked to at the bottom of the post; it is broken out exactly that way. I can only include so much detail in a blog post before it becomes something other than a blog post.

  5. 1. There is no allegation of corruption, Marty, to imply otherwise if false. 2. Is the "State Rule" a law? I suspect not. 3. Is Mr. Woodruff obligated via an employment agreement (contractual obligation) to not work with the engineering firm? 4. In many states a right to earn a living will trump non-competes and other contractual obligations, does Mr. Woodruff's personal right to earn a living trump any contractual obligations that might or might not be out there. 5. Lawyers in state government routinely go work for law firms they were formally working with in their regulatory actions. You can see a steady stream to firms like B&D from state government. It would be interesting for IBJ to do a review of current lawyers and find out how their past decisions affected the law firms clients. Since there is a buffer between regulated company and the regulator working for a law firm technically is not in violation of ethics but you have to wonder if decisions were made in favor of certain firms and quid pro quo jobs resulted. Start with the DOI in this review. Very interesting.

ADVERTISEMENT