Bringing on the generic drugs

October 30, 2008
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Times are tough enough that more people are beginning to switch to generic drugs to save money. Insurers like Indianapolis-based WellPoint are playing a role, too, by pushing policy holders toward generics.

People also are splitting pills and seeing doctors less often to save hard-earned dollars.

The trend could cost pharmaceutical companies like Eli Lilly and Co. $10 billion in revenue in 2009 because prescription drug sales are projected to grow at the slowest rate in at least a half-century.

In the end, how will this affect health? Are people being penny wise and pound foolish? And are you as confident in generic medications as the original drugs?

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  • My doctors prescribe generics for me. Most of the time they work fine, but there are days I wonder if the meds contain anything other than filler. I wonder how good quality control is at generic drug manufacturing plants, or how good it is at brand name drug plants for that matter.
  • Joyce makes a good point in that there may be some variability in the quality and expected benefit of some generics. There are quite a number of them that do work well and from my expereince it is trial and error. It would be helpful to the consumer if there were a reliable and objective resource that provided information for more informed decision-making. My most recent experience was good which reinforces me to continue to consider this option. If insurance companies are beginning to formally recommend generics they will want to look at the reliability of what they are promoting. Perhaps that will put additional pressure on the generic drug industry to increase reliability and quality.

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  1. If a television station wants to improve viewership, get rid of the local blackout. I was born by the brickyard, and have attended 15 or more races. I have children now, I won't attend unless circumstances are perfect. As those with growing families know, they never are. I'm always impressed that upwards of 250,000 people attend the 500. However, as a growing, or, more apt, sprawling city, Indianapolis and its immediate suburbs count almost 2.2 million. Show the race live, let the venue get a kick-back on revenues, and open-wheel racing might have a fighting chance to be relevant again. Just in time for those tax-payer lights to make sense.

  2. John Moore, I too have had the same issue recently. A property next to my house was on the Land Bank and I was interested in purchasing. When I tried to contact Reggie, I got back emails that had nothing to do with what I asked about. Actually my latest response from him was on this past Friday. I had asked about how to buy the property and if it was still available. His response to me was to contact the mayor's office to get the schedule of his appearances. (???) Hopefully the city is able to do something to fix what this guy has done, it would be nice if they would take the properties back and sell them properly so land owners like me and you mother would have a fair chance.

  3. I too work in the industry, with over 25 years of experience and your political spin has probably nothing to do with any rebranding. "Let's dress it up" would have nothing to do with the government "telling us how and what to eat." Give it a political rest. And being a producer for a radio show doesn't mean you've been involved in advertising and branding for 30 years.

  4. Ms. Morris did not understand the ways of the business world, otherwise, like the IMS, she could have petitioned the State Legislature for a handout of State Funds for her charity work. Ms. Morris should consider becoming a state lobbyist for Lemonade Stand Operators.

  5. David Copperfield!

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