BSU brand flying high

December 9, 2008
Back to TopCommentsE-mailPrintBookmark and Share
hokeBall State University, thanks to its football team, is flying high. The school has received more television exposure in the last 60 days than it has gotten in the last decade as its football team rattled off 12 straight victories and ended up 12-1. Last night, BSU football Coach Brady Hoke was featured on The David Letterman Show, which airs nightly on CBS. But the team has been in the spotlight longer than that.

The Ball State victory over Central Michigan Nov. 19 televised live on ESPN2 ranks as the most viewed and highest rated college football game ever for a Tuesday or Wednesday night on the network. The 1.6 rating means the game was watched in more than 1.6 million homes nationwide. The game also ranks as the Mid-American Conference’s most viewed regular season college football game ever on ESPN or ESPN2.

Earlier this year, the Sept. 5 (Friday night) ESPN televised game between Ball State and Navy was viewed in 1.2 million homes, making it the third most watched game involving a Mac team in the last four seasons. Due to the MAC contract with ESPN, and the Cardinals’ stellar season, Ball State was on national television more than most Big Ten teams. Average attendance for BSU’s six home games is up this year, near 20,000 per six home games.

Ball State Athletic Director Tom Collins is quick to point out the football team’s success has benefitted the school far beyond athletics. “We used the weekend of the Navy game to publicly kick-off our Ball State Bold Campaign,” Collins said.

The $200 million capital campaign will go for almost entirely academic uses, including funding scholarships, endowed chairs and professorships among other things.

“To have an alum like David Letterman talk about you every week doesn’t hurt, and we’ve used the attention to put the spotlight on the larger university,” said Collins, who came to BSU from Arizona State three years ago.

BSU officials are already drawing up a game plan to capitalize on this year’s success. Collins said BSU will launch a more aggressive marketing campaign for next season targeting not only all of Delaware County, but the Indianapolis metro area and Ft. Wayne as well.

 Maintaining momentum is one thing, keeping Hoke, who has also been mentioned for at least two job openings, is another. "They'll have to be creative to get him as much money and autonomy as possible," said Milt Thompson, president of locally based Grand Slam Cos. "Brady Hoke right now is the face of the program, so they need to do what they can to keep him."
  • This has been such a great season, I would hate for it to all go down the drain a few years down the road. Brady is a Ball State guy and I hope they can find enough to make him happy for at least a few more years. He actually likes it in Muncie, and doesn't expect to get rich - although $240,000 (as a base salary) does go a ways in Muncie. While I don't expect 12-1 seasons every year, it would be nice to keep Ball State in high standing with the MAC -and raise the profile of the entire conference. Brady gets it. He played at Ball State on a darn good team and has the pride to do things right. He also knows how to recruit. Let's hope the school makes him feel wanted. And for crying out loud, build the guy his own office!
  • His ability to Keep Hoke will be Collins' first big test. Let's hope he passes. Otherwise it will be back to the drawing board, and it's not easy to get lightning to strike twice.

Post a comment to this blog

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
  1. How much you wanna bet, that 70% of the jobs created there (after construction) are minimum wage? And Harvey is correct, the vast majority of residents in this project will drive to their jobs, and to think otherwise, is like Harvey says, a pipe dream. Someone working at a restaurant or retail store will not be able to afford living there. What ever happened to people who wanted to build buildings, paying for it themselves? Not a fan of these tax deals.

  2. Uh, no GeorgeP. The project is supposed to bring on 1,000 jobs and those people along with the people that will be living in the new residential will be driving to their jobs. The walkable stuff is a pipe dream. Besides, walkable is defined as having all daily necessities within 1/2 mile. That's not the case here. Never will be.

  3. Brad is on to something there. The merger of the Formula E and IndyCar Series would give IndyCar access to International markets and Formula E access the Indianapolis 500, not to mention some other events in the USA. Maybe after 2016 but before the new Dallara is rolled out for 2018. This give IndyCar two more seasons to run the DW12 and Formula E to get charged up, pun intended. Then shock the racing world, pun intended, but making the 101st Indianapolis 500 a stellar, groundbreaking event: The first all-electric Indy 500, and use that platform to promote the future of the sport.

  4. No, HarveyF, the exact opposite. Greater density and closeness to retail and everyday necessities reduces traffic. When one has to drive miles for necessities, all those cars are on the roads for many miles. When reasonable density is built, low rise in this case, in the middle of a thriving retail area, one has to drive far less, actually reducing the number of cars on the road.

  5. The Indy Star announced today the appointment of a new Beverage Reporter! So instead of insightful reports on Indy pro sports and Indiana college teams, you now get to read stories about the 432nd new brewery open or some obscure Hoosier winery winning a county fair blue ribbon. Yep, that's the coverage we Star readers crave. Not.