Cheesecake heads South

May 29, 2007
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The decision by Cheesecake Factory to open its second Indianapolis restaurant on the south side seems to validate the consensus among brokers Cheesecake Factorythat the area has been underserved by restaurants. The California-based chain is slated to open within a new lifestyle addition under construction at Greenwood Park Mall, according to mall owner Simon Property Group. The Cheesecake at The Fashion Mall at Keystone does more than $11-million a year in sales. Other new restaurant tenants for the Greenwood mall include casual Asian restaurant Stir Crazy and BJ's Restaurant & Brewery. Stir Crazy also plans to open at Castleton Square Mall, along with clothing retailer H&M. For more, check IBJ's print edition.
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  • Let me get this straight: They're putting a Cheesecake Factory in a lifestyle addition of the mall? I understand that the Hoosier State ranks pretty poorly when it comes to obesity and physical fitness, but are there really some people for whom cheesecake is a lifestyle? Yowsers!

    Then again, I can think of worse lifestyles... and their cheesecake is darn good. Maybe I'm the strange one here.
  • There were several restaurants previously announced, such as Bravo and California Pizza kitchen. Have those fallen through or are the newly announced restaurants in addition to what was previously announced?
  • Good question, Barb. My understanding is the other restaurants are no longer part of the the lifestyle additions. I guess we'll know for sure in about six months. The projects are slated to open in time for the holiday season.
  • That's great for Greenwood and the south side. They are definitely underserved areas for top-notch restaurants. With a name like The Cheesecake Factory locating at the Greenwood Park Mall, other high profile names will be sure to follow.
  • Yeah for Cheescake Factory! Yeah for Greenwood!

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