Circle City Classic names director

June 30, 2009
Back to TopCommentsE-mailPrintBookmark and Share
williamsFor those that missed it in the IBJ print edition two weeks ago, the Circle City Classic has named a new director. The official announcement comes today. For more details on the new hire, the IBJ print story follows.

The Circle City Classic has hired Marc Williams, an East Coast marketing consultant, as its executive director, a post vacated in March when Tony Mason left to become senior vice president for the 2012 Super Bowl Host Committee. Williams began as director June 15. 

The Classic—which started in 1984—is an annual weekend of activities in early October built around a football game featuring two historically black colleges or universities. The game and related events, most of which happen downtown, typically attract more than 70,000 spectators and ring up direct visitor spending of $14.9 million, according to the Indianapolis Convention & Visitors Association.

Williams, 39, is a New Jersey native with a varied background in sports, entertainment and music.

Max Siegel, an attorney in Baker & Daniels’ sports and entertainment practice who previously worked in the music industry and as a NASCAR team president, said Williams is a good fit for the job.

“Marc has a track record of meaningful corporate relations that will help him secure sponsorship and support for the event,” Siegel said. “He has the kind of business savvy where he will respect the tradition of the Circle City Classic and the Indiana Black Expo, but push the envelope in terms of big, audacious thinking.”

Sources close to the Classic told IBJ that Williams plans to use his contacts to expand the weekend and broaden the appeal far beyond its traditional black audience.

In 2006, Williams founded his own company, Williams Communications LLC, a company that specializes in talent management, marketing strategies, brand awareness and event management.

Williams Communications, which will continue to operate out of offices in Virginia and Florida, has worked with global brands, including Nike’s Jordan brand, Converse, And 1, Cingular Wireless, Spalding and ESPN Mobile.

Williams, who has an undergraduate degree from William Patterson University and a graduate degree from the University of Massachusetts, also has worked stints at George Mason University Center for Sport Management, Florida-based ACI Media, Florida-based Champs Sports, and New York-based Footaction.

Williams counts basketball guru Dick Vitale, also a William Patterson graduate, as one of his top mentors. He told the Washington Business Journal that he has consulted Vitale, with whom he struck up a friendship while in college, on almost every career decision he’s made.

After an internship at Reebok, he was hired as a manager for marketing partnerships for Footaction, a retail sporting goods chain. He was key in forging the first video game deal ever for a sports retailer, landing Footaction stores in the popular Street Hoops video game. Williams also landed Footaction product placement in the Chris Rock movie “Head of State.”

Williams brokered a deal between Footaction and the Ruff Ryders record label, which landed him on the cover of Billboard magazine. Williams later brokered distribution and clothing deals for Footaction with artists such as Eve and Nelly.

To follow The Score on Twitter:

Post a comment to this blog

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
  1. The Walgreens did not get a lot of traffic. It was not located on the corner of the intersection, and not really visible from Emerson. Meanwhile the CVS there is huge and right on the corner. I am guessing a lot of people drove by a million times and never knew the Walgreens was there. Although, with the new Walmart market going in, that area could really see a lot of increase in traffic soon.

  2. You folks don't have a clue. There is a legal way to enter this country and to get aid. This left unchecked could run us to ruin quickly. I also heard that 'supporters' were getting major $$ to take them in? Who's monitoring this and guess who pays the bill? I support charitable organizations... but this is NOT the way to do it!

  3. Apparently at some time before alcohol has been served at the fair. The problem is that beer or wine used to be a common drink for people before soft drinks and was not thought to be that unusual. Since many folks now only drink to see how much they can drink or what kind of condition they can end up in it becomes more problematic. Go to Europe and its no big deal just as if you had sodas of milk to drink everyday. Its using common sense that is lacking now days.

  4. To address the epic failure of attracting race fans to both the Indy 500 and Brickyard 400 would take too much of my time to write. Bottom line Boles is clueless and obviously totally out of touch with the real paying fan base. I see nothing but death spin coming for the Brickyard, just like Indy. Get somebody in a place of power that understands what race fans want.

  5. I am a race fan through & through. It doesn't matter if it's Indy cars or Nascar. I love a great race. I go to several other tracks each year and you can see the entire track. I know Indy has tradition, but fans want to see the entire race. I sit in the Penthouse, am almost 60 years old, and would like to see a better TV screen in turn 1 so you can see the entire race. Then I think Indy needs to install an escalator so us old folks can make it up to the Penthouse and down again if we want more options to purchase food and drinks. Just a race fans opinion. Lights won't make the race any better, but you might be able to see the TV better at night. Turn 1's screen needs replaced with a better and bigger screen.