Circle City Classic names director

June 30, 2009
Back to TopCommentsE-mailPrintBookmark and Share
williamsFor those that missed it in the IBJ print edition two weeks ago, the Circle City Classic has named a new director. The official announcement comes today. For more details on the new hire, the IBJ print story follows.

The Circle City Classic has hired Marc Williams, an East Coast marketing consultant, as its executive director, a post vacated in March when Tony Mason left to become senior vice president for the 2012 Super Bowl Host Committee. Williams began as director June 15. 

The Classic—which started in 1984—is an annual weekend of activities in early October built around a football game featuring two historically black colleges or universities. The game and related events, most of which happen downtown, typically attract more than 70,000 spectators and ring up direct visitor spending of $14.9 million, according to the Indianapolis Convention & Visitors Association.

Williams, 39, is a New Jersey native with a varied background in sports, entertainment and music.

Max Siegel, an attorney in Baker & Daniels’ sports and entertainment practice who previously worked in the music industry and as a NASCAR team president, said Williams is a good fit for the job.

“Marc has a track record of meaningful corporate relations that will help him secure sponsorship and support for the event,” Siegel said. “He has the kind of business savvy where he will respect the tradition of the Circle City Classic and the Indiana Black Expo, but push the envelope in terms of big, audacious thinking.”

Sources close to the Classic told IBJ that Williams plans to use his contacts to expand the weekend and broaden the appeal far beyond its traditional black audience.

In 2006, Williams founded his own company, Williams Communications LLC, a company that specializes in talent management, marketing strategies, brand awareness and event management.

Williams Communications, which will continue to operate out of offices in Virginia and Florida, has worked with global brands, including Nike’s Jordan brand, Converse, And 1, Cingular Wireless, Spalding and ESPN Mobile.

Williams, who has an undergraduate degree from William Patterson University and a graduate degree from the University of Massachusetts, also has worked stints at George Mason University Center for Sport Management, Florida-based ACI Media, Florida-based Champs Sports, and New York-based Footaction.

Williams counts basketball guru Dick Vitale, also a William Patterson graduate, as one of his top mentors. He told the Washington Business Journal that he has consulted Vitale, with whom he struck up a friendship while in college, on almost every career decision he’s made.

After an internship at Reebok, he was hired as a manager for marketing partnerships for Footaction, a retail sporting goods chain. He was key in forging the first video game deal ever for a sports retailer, landing Footaction stores in the popular Street Hoops video game. Williams also landed Footaction product placement in the Chris Rock movie “Head of State.”

Williams brokered a deal between Footaction and the Ruff Ryders record label, which landed him on the cover of Billboard magazine. Williams later brokered distribution and clothing deals for Footaction with artists such as Eve and Nelly.

To follow The Score on Twitter:

Post a comment to this blog

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
  1. Thank you to the scientists who care enough to find a cure. We are so lucky that their intelligence has brought them to these understandings because it is through these understandings that we have new hope. Certainly the medicine will be expensive, these drugs usually are, especially the ones that are not mass produced. If I know anything from the walks that my town has put on for FA it is this: people care and people want to help. Donations and financial support can and will come to those who need it. All we need is a cure, the money will come. I mean, look at what these scientists have done thanks to the generosity of donors. 30 million dollars brings us here where we can talk about a drug's existence! There is so much to be frustrated about in this world, but this scientific break is not one of them. I am so happy for this new found hope. Thank you so much to the scientists who have been slaving away to help my friends with FA. We wish you speedy success in the time to come!

  2. I love tiny neighborhood bars-- when I travel city to city for work, it's my preference to find them. However, too many still having smoking inside. So I'm limited to bars in the cities that have smoking bans. I travel to Kokomo often, and I can promise, I'll be one of those people who visit the ma and pa bars once they're smoke free!

  3. I believe the issue with keystone & 96th was due to running out of funds though there were other factors. I just hope that a similar situation does not befall ST RD 37 where only half of the overhaul gets built.

  4. It's so great to see a country founded on freedom uphold the freedom for all people to work and patronize a public venue without risking their health! People do not go to bars to smoke, they can take it outside.

  5. So, Hurko, mass transit has not proven itself in Indy so we should build incredibly expensive train lines? How would that fix the lack of demand? And as far as those double decker buses to bus people in from suburbs, we can't fill up a regular sized buses now and have had to cancel lines and greatly subsidize others. No need for double decker buses there.