Colts ask fans to design team logo

March 26, 2008
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coltslogoThe Indianapolis Colts are inviting fans to create a logo of a horse that is “unique, versatile and fun” for the team’s Design a Horse contest. The Colts will use the winning design as a secondary logo to complement existing logos. In addition, the Colts may use the winning logo on apparel and all other Indianapolis Colts marketing materials.

Colts officials will select five finalists, and their logos will be posted on Colts.com. Fans will vote through the team’s Web site for the winner. The grand prize includes two lower level season tickets for the inaugural season at Lucas Oil Stadium plus $1,000.

Colts officials said all designs submitted should incorporate “a youthful horse that is playful yet strong” and appealing to Indianapolis Colts fans.

The grand prize winner will be announced April 26 at the Colts annual Draft Day Party.  Further details of the Colts’ Draft Day Party will be announced soon. 

First face painting pictures posted at the Luke and now this. What do you think?
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  • Sounds like the Colts want free graphic design services. If they were going to a professional firm for this it would likely cost thousands of dollars. While I understand them trying to save a buck, as a designer, I am offended at the devaluation of professional designers.

    What a minor league move.
  • How about a horse running away with my wallet?
  • This sounds like flat out good economics to me. Why would the Colts pay for a design when they can get it for free?
  • How about going Old School and resurrecting the Colt that was used on apparel in the mid-70's? It was a picture of a colt bucking and it had a helmet on that looked like it was barely hanging on by the chin strap.

    One of my siblings had a Colts sweatshirt (probably from Sears or Penney's) with that logo on it in 1975 or so. Since the retro thing is so big right now, that would make complete sense.
  • Fishersgal, I think you have a fantastic idea. Hopefully someone will enter that. While I understand the beef by professional graphic designers, etc. I think this idea (and other forwarded by the Colts) is pure genius. Get the fans to take ownership in the team. Participatory activities are a great way to make them feel part of things. It seems the Colts learned a thing or two from their former marketing honcho, Ray Compton.
  • Its not like this sort of thing hasn't been done before. For all the jaded professional designers who hate this idea, you are missing the big picture. The opportunity to be the designer of an NFL licensed logo. Good for the resume if you ask me.

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  1. PJ - Mall operators like Simon, and most developers/ land owners, establish individual legal entities for each property to avoid having a problem location sink the ship, or simply structure the note to exclude anything but the property acting as collateral. Usually both. The big banks that lend are big boys that know the risks and aren't mad at Simon for forking over the deed and walking away.

  2. Do any of the East side residence think that Macy, JC Penny's and the other national tenants would have letft the mall if they were making money?? I have read several post about how Simon neglected the property but it sounds like the Eastsiders stopped shopping at the mall even when it was full with all of the national retailers that you want to come back to the mall. I used to work at the Dick's at Washington Square and I know for a fact it's the worst performing Dick's in the Indianapolis market. You better start shopping there before it closes also.

  3. How can any company that has the cash and other assets be allowed to simply foreclose and not pay the debt? Simon, pay the debt and sell the property yourself. Don't just stiff the bank with the loan and require them to find a buyer.

  4. If you only knew....

  5. The proposal is structured in such a way that a private company (who has competitors in the marketplace) has struck a deal to get "financing" through utility ratepayers via IPL. Competitors to BlueIndy are at disadvantage now. The story isn't "how green can we be" but how creative "financing" through captive ratepayers benefits a company whose proposal should sink or float in the competitive marketplace without customer funding. If it was a great idea there would be financing available. IBJ needs to be doing a story on the utility ratemaking piece of this (which is pretty complicated) but instead it suggests that folks are whining about paying for being green.

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