Colts ask fans to design team logo

March 26, 2008
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coltslogoThe Indianapolis Colts are inviting fans to create a logo of a horse that is “unique, versatile and fun” for the team’s Design a Horse contest. The Colts will use the winning design as a secondary logo to complement existing logos. In addition, the Colts may use the winning logo on apparel and all other Indianapolis Colts marketing materials.

Colts officials will select five finalists, and their logos will be posted on Fans will vote through the team’s Web site for the winner. The grand prize includes two lower level season tickets for the inaugural season at Lucas Oil Stadium plus $1,000.

Colts officials said all designs submitted should incorporate “a youthful horse that is playful yet strong” and appealing to Indianapolis Colts fans.

The grand prize winner will be announced April 26 at the Colts annual Draft Day Party.  Further details of the Colts’ Draft Day Party will be announced soon. 

First face painting pictures posted at the Luke and now this. What do you think?
  • Sounds like the Colts want free graphic design services. If they were going to a professional firm for this it would likely cost thousands of dollars. While I understand them trying to save a buck, as a designer, I am offended at the devaluation of professional designers.

    What a minor league move.
  • How about a horse running away with my wallet?
  • This sounds like flat out good economics to me. Why would the Colts pay for a design when they can get it for free?
  • How about going Old School and resurrecting the Colt that was used on apparel in the mid-70's? It was a picture of a colt bucking and it had a helmet on that looked like it was barely hanging on by the chin strap.

    One of my siblings had a Colts sweatshirt (probably from Sears or Penney's) with that logo on it in 1975 or so. Since the retro thing is so big right now, that would make complete sense.
  • Fishersgal, I think you have a fantastic idea. Hopefully someone will enter that. While I understand the beef by professional graphic designers, etc. I think this idea (and other forwarded by the Colts) is pure genius. Get the fans to take ownership in the team. Participatory activities are a great way to make them feel part of things. It seems the Colts learned a thing or two from their former marketing honcho, Ray Compton.
  • Its not like this sort of thing hasn't been done before. For all the jaded professional designers who hate this idea, you are missing the big picture. The opportunity to be the designer of an NFL licensed logo. Good for the resume if you ask me.

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