Colts' Bud deal creates party zones

May 15, 2008
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budlogoThe Indianapolis Colts today announced an expanded relationship with Budweiser and Bud Light.

A featured element of the agreement between the Colts and Anheuser-Busch is the Bud Light Blue Zone, an open-air fan gathering space that will be located on the terrace level in the north end zone of Lucas Oil Stadium.

Fans attending Colts games and other events at the new retractable roof stadium will be able to gather, eat and drink in this 11,520 square-foot area which will carry an upscale sports bar theme and Bud Light branded décor, Colts officials said. The Bud Light Blue Zone features windows that open to the skyline of the city—a signature element in the design of Lucas Oil Stadium.

Outside the stadium, fans will be able to participate in pre-game tailgating in the Bud Zone—a 60-by-120-foot tent that includes food, beverages, promotional activities and musical entertainment. The Bud Zone will open three hours prior to kickoff. In addition, Budweiser will have significant signage throughout Lucas Oil Stadium, including a permanent presence on the stadium jumbotron recognizing Budweiser and Bud Light as the official beers of the Indianapolis Colts.
  • How exciting! Interesting areas to gather and drink tasteless beer.
  • This is an interesting deal. I wonder if there aren't some liability issues tied to this. I'm sure the corporate lawyers on both sides have that worked out. Anyway, the color of money always tastes good.

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  1. John, unfortunately CTRWD wants to put the tank(s) right next to a nature preserve and at the southern entrance to Carmel off of Keystone. Not exactly the kind of message you want to send to residents and visitors (come see our tanks as you enter our city and we build stuff in nature preserves...

  2. 85 feet for an ambitious project? I could shoot ej*culate farther than that.

  3. I tried, can't take it anymore. Untill Katz is replaced I can't listen anymore.

  4. Perhaps, but they've had a very active program to reduce rainwater/sump pump inflows for a number of years. But you are correct that controlling these peak flows will require spending more money - surge tanks, lines or removing storm water inflow at the source.

  5. All sewage goes to the Carmel treatment plant on the White River at 96th St. Rainfall should not affect sewage flows, but somehow it does - and the increased rate is more than the plant can handle a few times each year. One big source is typically homeowners who have their sump pumps connect into the sanitary sewer line rather than to the storm sewer line or yard. So we (Carmel and Clay Twp) need someway to hold the excess flow for a few days until the plant can process this material. Carmel wants the surge tank located at the treatment plant but than means an expensive underground line has to be installed through residential areas while CTRWD wants the surge tank located further 'upstream' from the treatment plant which costs less. Either solution works from an environmental control perspective. The less expensive solution means some people would likely have an unsightly tank near them. Carmel wants the more expensive solution - surprise!