Colts fans get new Web site

March 6, 2009
Back to TopCommentsE-mailPrintBookmark and Share
coltsColts fans and followers now have a new online information outlet to tune into. John Oehser, former writer, in late February launched Oehser, who was caught in the team’s front office downsizing in late January, also has begun writing Colts news for

Oehser already has a bevy of links to Colts stories and fresh team news up on his fledgling site. And while he hasn’t secured any advertising yet, he hopes to monetize the site at some point.

While he is still formulating his game plan, Oehser said covering things like training camp and games is possible.

“I’ve set it up as a clearinghouse of information and plan to ad length and depth to local Colts coverage,” said Oehser, who was a beat writer covering the NFL’s Jacksonville Jaguars for six years before joining the Colts staff in 2001. “The local newspapers do a good job covering the team, but the dynamics of providing information online is changing, and I think there’s a demand for a site like this.”

There are various models for Web sites that have made some money covering specific sports and teams., for instance, is one of the go-to sites for NASCAR news. operates a Web site and subscription e-newsletter for the Indy Racing League., now a part of, has become profitable covering Indiana University football and basketball. Peegs is a combination of free and subscription information.

“The challenge will be getting people to find the site,” said Larry DeGaris, director of academic sports marketing programs at the University of Indianapolis. “Finding is easy, but how do you find this site. He has to find a way to make his site stand out.”

Once Oehser gets people to his Web site, he’ll have to find a way to keep them there. “There’s plenty of demand for this type of content, but there’s also plenty of supply,” DeGaris said.

Oehser plans to stand out with heavy doses of localized Colts insight, but not by forwarding an agenda. “There’s a place on the Internet for objective insight and analysis,” he said, “without trying to be cute and take shots.”
  • Awesome. I get all my Colts info from local TV news websites and the internet. Another site to add to my favorites. I'm always looking for new/better information what what the fallen Star can provide.
  • From what I've seen, John is going much deeper with his information than the Star or other existing Colts sites. It will be interesting to see what this NFL insider can put out there. I'm surprised the Colts wouldn't want to own content like this.
    Hello there, simply becosbobetme alert to your weblog thru Google, and found that it’s really informative. I’m gonna watch out for brussels

Post a comment to this blog

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
  1. The east side does have potential...and I have always thought Washington Scare should become an outlet mall. Anyone remember how popular Eastgate was? Well, Indy has no outlet malls, we have to go to Edinburgh for the deep discounts and I don't understand why. Jim is right. We need a few good eastsiders interested in actually making some noise and trying to change the commerce, culture and stereotypes of the East side. Irvington is very progressive and making great strides, why can't the far east side ride on their coat tails to make some changes?

  2. has an article from 2010 where they talk about how Interactions moved to Massachusetts in the year prior. The article includes a link back to that Inside Indiana Business press release I linked to earlier, snarkily noting, "Guess this 2006 plan to create 200-plus new jobs in Indiana didn't exactly work out."

  3. I live on the east side and I have read all your comments. a local paper just did an article on Washington square mall with just as many comments and concerns. I am not sure if they are still around, but there was an east side coalition with good intentions to do good things on the east side. And there is a facebook post that called my eastside indy with many old members of the eastside who voice concerns about the east side of the city. We need to come together and not just complain and moan, but come up with actual concrete solutions, because what Dal said is very very true- the eastside could be a goldmine in the right hands. But if anyone is going damn, and change things, it is us eastside residents

  4. Please go back re-read your economics text book and the fine print on the February 2014 CBO report. A minimum wage increase has never resulted in a net job loss...

  5. The GOP at the Statehouse is more interested in PR to keep their majority, than using it to get anything good actually done. The State continues its downward spiral.