Colts run two-minute sales drill

July 14, 2009
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farmbureauThe Indianapolis Colts continue to be leaders in innovation—and I’m not talking about Peyton Manning’s on-field audibles or Bill Polian’s scouting and drafting system.

The Colts sales and marketing staff has done its fair share of excelling during crunch time. The franchise lost Chevrolet as a major sponsor and a handful of smaller sponsors after last season. Last month, Tom Zupancic, the team’s sponsorship and marketing chief, wasn’t optimistic the Colts could reach last season’s sponsorship revenue level. That money is key to the team’s health because it goes straight into its bank account and not subject to league revenue-sharing.

This month, however, Zupancic is feeling much better. Today, he told IBJ that the Colts finalized a deal with Indiana Farm Bureau to become one of the first NFL teams to have a practice jersey sponsor. The league only told teams they could pursue such a sponsorship four months ago.

And to maximize the deal’s value—and the team’s take this year—the agreement needed to be signed before the start of training camp Aug. 2.

When it comes to sponsorship sales, signing a mid six-figure deal in less than four months, that’s a two-minute drill that would make Manning smile.

To read more about the Colts-Farm Bureau deal, click here.

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  • More reason why the City should have partnered with the Colts on the naming rights and advertising instead of just giving them away as Bart did. Shows his lack of foresight on the issue. Imagine if Indy got 10% of the naming rights. That would be $12 million which would help the CIB. Add to it the rest of the advertising that went up in the stadium and we would be looking much better. Bart gave away the farm because he was scared of losing the Colts. Glad to be rid of him.
  • There are lots of reasons why Indyman's notion is pie in the sky. Lots and lots of reasons.
  • Mainly because it is too late. At the time, very doable.

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  1. Of what value is selling alcoholic beverages to State Fair patrons when there are many families with children attending. Is this the message we want to give children attending and participating in the Fair, another venue with alooholic consumption onsite. Is this to promote beer and wine production in the state which are great for the breweries and wineries, but where does this end up 10-15 years from now, lots more drinkers for the alcoholic contents. If these drinks are so important, why not remove the alcohol content and the flavor and drink itself similar to soft drinks would be the novelty, not the alcoholic content and its affects on the drinker. There is no social or material benefit from drinking alcoholic beverages, mostly people want to get slightly or highly drunk.

  2. I did;nt know anyone in Indiana could count- WHY did they NOT SAY just HOW this would be enforced? Because it WON;T! NOW- with that said- BIG BROTHER is ALIVE in this Article-why take any comment if it won't appease YOU PEOPLE- that's NOT American- with EVERYTHING you indicated is NOT said-I can see WHY it say's o Comments- YOU are COMMIES- BIG BROTHER and most likely- voted for Obama!

  3. In Europe there are schools for hairdressing but you don't get a license afterwards but you are required to assist in turkey and Italy its 7 years in japan it's 10 years England 2 so these people who assist know how to do hair their not just anybody and if your an owner and you hire someone with no experience then ur an idiot I've known stylist from different countries with no license but they are professional clean and safe they have no license but they have experience a license doesn't mean anything look at all the bad hairdressers in the world that have fried peoples hair okay but they have a license doesn't make them a professional at their job I think they should get rid of it because stateboard robs stylist and owners and they fine you for the dumbest f***ing things oh ur license isn't displayed 100$ oh ur wearing open toe shoes fine, oh there's ONE HAIR IN UR BRUSH that's a fine it's like really? So I think they need to go or ease up on their regulations because their too strict

  4. Exciting times in Carmel.

  5. Twenty years ago when we moved to Indy I was a stay at home mom and knew not very many people.WIBC was my family and friends for the most part. It was informative, civil, and humerous with Dave the KING. Terri, Jeff, Stever, Big Joe, Matt, Pat and Crumie. I loved them all, and they seemed to love each other. I didn't mind Greg Garrison, but I was not a Rush fan. NOW I can't stand Chicks and all their giggly opinions. Tony Katz is to abrasive that early in the morning(or really any time). I will tune in on Saturday morning for the usual fun and priceless information from Pat and Crumie, mornings it will be 90.1