Colts take anti-drunk driving stand

August 18, 2009
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beerThe National Football League and stadium operators are sending a strong anti-drunk driving message to fans this year as part of an effort to expand the league’s one-year-old Fan Code of Conduct program.

The NFL is asking companies that operate concession stands at the 31 stadiums that host league games to begin distributing beer in cups emblazoned with the message “Fans Don’t Let Fans Drive Drunk.”

Colts Senior Executive Vice President Pete Ward said the team and its stadium partner—Connecticut-based Centerplate Inc.—have no problem complying with the league’s direction.

“It’s something that the league has been emphasizing and we fully support,” Ward said.

In fact, the Colts for several years have emblazoned beer cups sold at their venue with the message “Always designate a responsible driver,” Ward said.

But environmentalists, fear not. There will be no cups needlessly thrown out in the making of this statement. Ward explained that the current stock of cups with the old message will be used until they are all gone, and then they will be replaced with cups with the new message.

“You’ll probably start seeing the new message [on cups] about mid-season,” Ward said.

The original idea to put the uniform anti-drunk driving message on cups at NFL venues came from TEAM Coalition, an industry group advocating responsible alcohol consumption. And while printing the message on cups will cost beer vendors a little more, teams and beer vendors have agreed to take on the expense.

TEAM Coalition Executive Director Jill Pepper said all 32 NFL teams, stadium operators and beer companies are all on board with the campaign.

To follow The Score on Twitter:
  • If they only meant it.
  • If they really meant it, they would stop selling beer at halftime.
  • I'm not as skeptical, Joyce. If all the fans run each other over, where would that leave the NFL, the Colts and the city's Capital Improvement Board, which owns Lucas Oil Stadium and counts on the Colts to fill the place. Seriously, though, I don't think anyone is for drunk driving. Beer sales, yes, but drunk driving, no!
  • If the Colts truly cared about drunk driving, they would stop selling beer at halftime of games.
  • :yawn:
  • There is a mandate to stop selling beer, but I think it's after the 3rd quarter. Of course, that doesn't extend to the luxury suites. Anyway, fans should be able to police themselves. That's the idea of a 21-year-old drinking age. It is supposed that you are supposed to be a responsible adult by that time. Of course we know, it doesn't always work out that way. Who's to say you couldn't leave the game, walk into the Slippery Noodle, drink 5 or 6 beers then drive home. The responsibility ultimately lies with the consumer.
  • Ditto Da Hooey ... to your comments and perspective.
  • Mark:

    You're right on. Hooey has no perspective except for a misguided, negative focused, hate spewing rant against someone he couldn't even hold a candle to. Sometimes jealous builds unenviable rage.
  • :lol::lol:


    Berwickery: Here is the point - its just useless self posturing. What are they going to say? We have taken a new stance on drinking and driving. After much consideration, we want you all to buy 2 beers, no more, no less, unless of course you are not driving, then you should get shit-faced because we need the money.

    gewt hammered if you want, just don't drive please. You can get arrested or hurt someone.

    What is wrong with that?
  • Hooey,

    Ok, ok, I couldn't agree more. There I've said it! The whole idea of selling cups for beer that promote don't drive drunk is totally idealistic. The perps that will do so will do so no matter what the darn cup says. Forrest's words - Stupid is as stupid does!
  • The NFL has also recommended that teams restrict tailgating on stadium lots to 3.5 hours before game time to reduce binge drinking. Uh, any moron can down enough in 3.5 hours to die of alcohol poisoning. Tailgating is sacred to the NFL. Jim Irsay tried to keep the state from building a parking garage at Lucas Oil Stadium because a garage doesn't facilitate tailgating. NFL teams know fans drink too much while tailgating, but they don't want to stop the party. That's one reason I don't take the Fans Don't Let Fans Drink and Drive campaign seriously.

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