Colts have new deals and wheels

August 5, 2009
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coltsfansThe Indianapolis Colts have a new sponsorship deal, and fans have a new game-day attraction to anticipate at Lucas Oil Stadium.

The Indianapolis Colts recently signed a three-year sponsorship deal with Carmel-based James Allen Insurance Brokers to become one of the primary sponsors at Lucas Oil Stadium.

Financial terms of the deal were not disclosed, but the insurance agency will replace Chevrolet as one of the team’s 14 founding partners at the 63,000-seat stadium. As an aside, the Colts also recently signed a deal with Toyota to replace Chevrolet as the team’s official car. Chevrolet had been a Colts sponsor since the team moved to Indianapolis in 1984.

Gone from southwest corner of Lucas Oil Stadium’s street level is the Colts-themed Chevy truck. It will be replaced by an area themed for Allen Insurance.

“We always wanted a major presence in a venue in downtown Indianapolis,” said James Allen Insurance CEO Tim Craig. “This gives us another branding opportunity, and puts our name out there further to the insurance agencies and business owners that use our company. We also do underwrite policies directly to the public, so the exposure to fans is great too.”

It’s true, insurance might not be the most exciting thing when it comes to the type of interactive displays the Colts have sought for stadium sponsorship deals. Fear not. Indianapolis-based MainGate, which runs the Colts pro shop at the stadium, has agreed to operate a kiosk in the quadrant.

MainGate is offering customized Colts jerseys, printed on-site with the name and number of the customers’ choosing. So you can have a Colts jersey with your very own name on it. Colts officials said jerseys ordered by kick-off will be printed and ready for pick-up by the end of the game, and maybe by halftime. The price of the jersey will be in the $100 range.

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  • Toyota sucks......Chevy is a way better brand. People buy into the whole foreign car rage. JUST BECAUSE THE CAR MAGAZINES HAVE BEEN ON THE TAKE FOR YEARS. Wise up people, you have been duped.
  • I wonder if Jim Irsay got himself a Camry. That doesn't seem very red, white and blue. Oh well, I guess you have to be in business to be a corporate partner.
  • Todd and Matt.....Welcome to the global economy. Everyone needs to get over themselves and accept the fact that the success of foreign car companies is good for American jobs. Purchasing a Toyota helps thousands of Americans working in Toyota plants in Indiana and around the country. Plus thousand of others who work for the suppliers. Should Americans stop drinking Miller, Coors and other famous American breweries now owned by foreign companies? And Busch (Budweiser) might soon be following suit. Once again, it's now a global economy, folks!
  • To Boomer: My country tis of thee ... Sweet land of liberty ...
    p.s. Lighten up Francis. And I'm not talking to Samuel Francis Smith.
  • I think I hear John Mellencamp's Our Country song in the background of this conversation. I guess it didn't do enough to boost Chevy sales.
  • Two paraphrases describe adequately what happened to GM and Chrysler - Corporate Stupidity - Union Socialist Mentality

    As for the Colts, before you blame them for partnering with Toyota, ask yourself this? Where was FORD in the bidding and how much of FORD's production in done outside the US?

    I think I might rather live in Tokyo these days than Detroit, economically speaking of course.
  • HAHAHA... I love the Stripes reference Mark...

    I eat a lot of agression, along with a lot of pizzas... hahaha
  • Who is paying to remove the Chevy logo on all the Lucas Oil parking lot signs and interior signs?

  • Boomer,

    Budweiser is already owned by a Belgian company.
  • Never heard of James Allen Insurance, who is this?
  • Roy (and anyone else interested),
    James Allen Insurance changed its name Aug. 1 from Performance Insurance Services. The company has a broad business footprint and specializes in agricultural and commercial insurance. To learn more, go here:
  • As Miller is owned by a South African Company. Coors is a partnership of Colorado based Coors and Canada based Molson. There is some other oddity that Coors is in a partnership with Miller which means they also have a South African connection. As far as I can tell, the only truly American owned and made beer is Sam Adams which is brewed by Boston Beer Company. Here is an interesting website that shows how like the auto industry, brewing has become a business owned by just a couple of major companies.

    Unfortunately many American companies are no longer American Owned. And those that are make many of their products or parts out of the country. My American Chevy Equinox has a Chinese Engine, while those American haters who buy Camrys have all major components made in the US. It comes down to where does most of the money go to. Buy a Camry which pays Americans to build the car and sends profits to Japan, or buy a GM which in many cases pays Mexicans, or Chinese or Koreans to build the car, but the profits stay in the US. Tough choice.
  • Todd Says:
    August 5th, 2009 at 12:25 pm
    Toyota sucks……Chevy is a way better brand. People buy into the whole foreign car rage. JUST BECAUSE THE CAR MAGAZINES HAVE BEEN ON THE TAKE FOR YEARS. Wise up people, you have been duped

    What Kool-aide have you been drinking? American company JD Power is the leader in ranking the makes, and Lexus (Toyotas premier brand) has been on top for ages. Not so much for Cadilac (GM's premier brand).

    While there are certainly some better cars being offered by the big three, the lines are a bit blurred as to what is an american or non-american car.

    Toyotas, Honda, BMWs and more cars are being built in the US, bu non-union plants, and are profitable. Chrysler, GM and Frod have union plants here and in Mexico and Canda...that are NOT proitable.

    I drive a certain german car, so I have no horse in this race. GM lost money for a reason, and will die off soon now that OhNoBama had given 17% of ownership in GM to the union. Too bad as they were making some fine cars.
  • Lexus isn't on top anymore, Buick and Jaguar are tied at the top:

    Another link to discussion about this on IBJ:

    Back to topic... an insurance company may not be exciting, but it's a sponsor which means money. For the Colts, better to get someone to be a sponsor rather than no one. And most people are out tailgating or working their way to their seats... I don't really think changing from a car company to an insurance company is really going to dampen any fun of the game.

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