Danica a hit with kids

March 31, 2008
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danicakidsWhile Danica Patrick earned a sixth-place finish in the Indy Racing League season opener at Homestead-Miami Speedway, 2,740 miles away in Los Angeles she was the winner of another contest.

 The Andretti Green Racing driver was honored as the “Favorite Female Athlete” during the 21st Nickelodeon Kids Choice Awards show. Winners in 18 categories of entertainment were determined by 88 million votes on the channel’s official Web site.

Danica beat out tennis players Venus and Serena Williams and WNBA player Cheryl Ford for the award. Sports marketers said the award is an important indicator due to the IRL’s desire to attract young and up-coming demographics sectors.
  • From FHM centerfold to a primary roll model for kids. Hmmm. A carefully crafted branding strategy might be called for.

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