Indy Racing League driver Danica Patrick is ready for take off. Patrick will be unveiling her new Motorola sponsored Indy
car at the Indianapolis International Airport May 1. The car will have a new look for the Indianapolis 500.
Patrick, who appears on the cover of the May issue of Shape magazine, is set to drive the car out of one of the airport hangars and give it a rip down one of the runways. The event is to kick-off the month of May at the Speedway. Naturally it’s meant to be a big plug for her Andretti Green Racing team and sponsor Motorola, but there’s another benefactor.
The Indianapolis Convention and Visitors Association has been clamoring to get the word out about the city’s new $1.1 billion airport. “It’s a critical asset we have here, and we want to communicate that to those in the tourism and convention business,” said ICVA spokesman Bill Benner.
Motorola officials said the airport will be featured in the media event front and center. “Danica will be driving down the runway with the new terminal in the backdrop, along with airplanes taking off and landing,” said Juli Burda, Motorola spokeswoman. “We think it is a fun way to kick off preparation for the Indianapolis 500.”
That is good news for city and ICVA officials eager for a national spotlight.
“This is a prime opportunity to reinforce what a magnificent facility we have here,” Benner said. “This is the best of all worlds for Indianapolis; the rollout of May, a hallmark month here, the IRL’s most popular driver, and all at our new airport. That’s bang, bang bang. All good news for us.”
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2/18/09 SI deletes flag tattoo from Patrick
2/24/09 Danica suddenly considering F1
2/26/09SI responds to Danica tattoo flap
4/6/09 Kinder, gentler Danica
4/23/09 Danica Patrick ready for take off
Enough already.
Joyce, somehow I do not think 6 blogs in 3 months is overdoing it. Especially this one which is a fairly major publicity event. Not only is it not everyday you have a sports star running an Indycar down a runway at a Major airport while planes land around it, but it is also a great marketing opportunity for the City. Chill out a little, She is a major star in the sport and will continue to get publicity as her magazine cover after magazine cover shows.
Love her or hate her, Danica is news. And this 'marketing' event is news. It's just too bad the IBJ doesn't get a cut for promoting it..... :)
You went to the IBJ site, you saw their ads, they do get something for running it on their blog site.
It is just unfortunate that many on here want to turn this blog into the trash that is part of the other newspaper. I think the people who subscribe to the IBJ want a blog where intelligent conversation takes place without fear of being called names for their opinion. I think you do your best to walk the fine line between censorship and common decency. Again, no swipe at you or your paper.
Then why are you here? You have yet to engage in intelligent conversation, you spend most of your time telling others what YOU think they should say and the rest of the time crying to Anthony like you are now.
Why does the 'league' persist in the 'take off' themes? If it were a viable business I was say it's really dumb given the flying crapwagon problem, with these losers, it's just amusing.
I do not tell anyone what to say. I do say what I would like them not to say, or more accurately how to say it. Again, if you cannot make your point without having to use childish insults and 5th grade language, then you really do not belong on a grown up blog. I am sure there are plenty of people who would think those insults are cool on the Miley Cyrus blogs.
Please feel free to show where I have told anyone what to say. I will be waiting.
And no one cares.