Danica Patrick ready for take off

April 23, 2009
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DanicaIndy Racing League driver Danica Patrick is ready for take off. Patrick will be unveiling her new Motorola sponsored Indy car at the Indianapolis International Airport May 1. The car will have a new look for the Indianapolis 500.

Patrick, who appears on the cover of the May issue of Shape magazine, is set to drive the car out of one of the airport hangars and give it a rip down one of the runways. The event is to kick-off the month of May at the Speedway. Naturally it’s meant to be a big plug for her Andretti Green Racing team and sponsor Motorola, but there’s another benefactor.

The Indianapolis Convention and Visitors Association has been clamoring to get the word out about the city’s new $1.1 billion airport. “It’s a critical asset we have here, and we want to communicate that to those in the tourism and convention business,” said ICVA spokesman Bill Benner.

Motorola officials said the airport will be featured in the media event front and center. “Danica will be driving down the runway with the new terminal in the backdrop, along with airplanes taking off and landing,” said Juli Burda, Motorola spokeswoman. “We think it is a fun way to kick off preparation for the Indianapolis 500.”

That is good news for city and ICVA officials eager for a national spotlight.

“This is a prime opportunity to reinforce what a magnificent facility we have here,” Benner said. “This is the best of all worlds for Indianapolis; the rollout of May, a hallmark month here, the IRL’s most popular driver, and all at our new airport. That’s bang, bang bang. All good news for us.”
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  • 2/3/09 Patrick helps Go-Daddy hit records
    2/18/09 SI deletes flag tattoo from Patrick
    2/24/09 Danica suddenly considering F1
    2/26/09SI responds to Danica tattoo flap
    4/6/09 Kinder, gentler Danica
    4/23/09 Danica Patrick ready for take off

    Enough already.
  • Sounds like a cool event to kick off a fun month. Problem is, if they are expecting a great turnout I'm not sure who because I can't find information about it anywhere (500 website, 500 festival website, new Indianapolis Airport website). Maybe it's ONLY for media? More information would be great!
  • Joyce, I'm glad you're a fan. Thanks for chronicling all my work. MJ, you'll have to watch it on TV or read about it here or in the newspaper. Due to restrictions at the airport, the event will be open to the media only. Thanks for reading.
  • Finally someone is using this great new image of our city for promotional use. I always look at the new cool car commericals that are always driving by these great contemporary building and hope that an automaker will use our new terminal someday.
  • Sound like a great publicity op. Could be a good commercial for any of her sponsors as well.

    Joyce, somehow I do not think 6 blogs in 3 months is overdoing it. Especially this one which is a fairly major publicity event. Not only is it not everyday you have a sports star running an Indycar down a runway at a Major airport while planes land around it, but it is also a great marketing opportunity for the City. Chill out a little, She is a major star in the sport and will continue to get publicity as her magazine cover after magazine cover shows.
  • Why bother telling the general public about this event if they are not allowed to attend? After reading the article, I was prepared to put it on my calendar to see. Then I find out it is a media only event. I would like to have seen this in person.
  • Bryan, I understand what you are saying. I think a lot of people would have been interested in seeing this. I still think it's noteworthy to point out that Motorola and Andretti Green Racing are choosing to use such a local landmark as the new Midfield Airport Terminal in this publicity campaign. That's why I quoted the ICVA. This is a pretty big deal for them.
  • It's a blog about sports and the business of sports in Indy. AS is just doing his job.

    Love her or hate her, Danica is news. And this 'marketing' event is news. It's just too bad the IBJ doesn't get a cut for promoting it..... :)
  • JoBu,

    You went to the IBJ site, you saw their ads, they do get something for running it on their blog site.
  • DANg it I wish I coud go Id' liek to show DANice how big a IRL fan I reely is. hahahahahaha GRate idea bout the airport cause those cars reely fly. ALways though ATA woud have been a great sposnor for the series. DANg.
  • Indyman, I'm not sure what you are referring to, but I want to assure everyone that what I put on this blog (or in the IBJ print edition for that matter) has anything to do with what the IBJ ad sales staff does or does not sell. Aside from saying 'hello' at the water cooler, I have zero interaction with our advertising department. Again, thanks for reading.
  • I think what I mean is clear. As more people come to your blog site, the more ad revenue the IBJ gets. I did not mean you concoct stories just to sell ads, but if you wrote nothing but articles about the rubber compound on Goodyear tires, I doubt you would have many readers. You write about topics that interest your readers.

    It is just unfortunate that many on here want to turn this blog into the trash that is part of the other newspaper. I think the people who subscribe to the IBJ want a blog where intelligent conversation takes place without fear of being called names for their opinion. I think you do your best to walk the fine line between censorship and common decency. Again, no swipe at you or your paper.
  • Ah, my mistake. Now that I re-read your earlier post, I get it. I should have finished my V-8 before replying to you earlier comment. Thanks for reading.
  • Indyman, you do know my ad revenue comment was in jest, right? I was being supportive ;)
  • My bad, I did not have my sarcasm detector on.
  • I think the people who subscribe to the IBJ want a blog where intelligent conversation takes place without fear of being called names for their opinion.

    Then why are you here? You have yet to engage in intelligent conversation, you spend most of your time telling others what YOU think they should say and the rest of the time crying to Anthony like you are now.
  • ^^ Brett nails it.

    Why does the 'league' persist in the 'take off' themes? If it were a viable business I was say it's really dumb given the flying crapwagon problem, with these losers, it's just amusing.
  • Actually Stan just proved my point.

    I do not tell anyone what to say. I do say what I would like them not to say, or more accurately how to say it. Again, if you cannot make your point without having to use childish insults and 5th grade language, then you really do not belong on a grown up blog. I am sure there are plenty of people who would think those insults are cool on the Miley Cyrus blogs.

    Please feel free to show where I have told anyone what to say. I will be waiting.
  • I will be waiting.

    And no one cares.
  • Danica patricks new boost mobile car is parked in AAR Aircraft Services hangar at indianapolis international.
  • I saw the car and danica today. The car looked GREAT!!!!

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