Danica races into SI swimsuit issue

February 12, 2008
Back to TopCommentsE-mailPrintBookmark and Share
                              SI SwimsuitYou can’t say Indy Racing League driver Danica Patrick doesn’t make a splash. Patrick can be found gracing the pages of Sports Illustrated’s annual swimsuit issue, which hits newsstands this week. Sports marketers are divided on her approach to selling herself, her team, her sponsors and the series.

Patrick has previously been featured in a photo shoot in FHM magazine and earlier this month was the subject of a GoDaddy.com TV commercial that was black-flagged by the Fox television network for objectionable content.

No doubt, despite never winning an IRL race, Patrick sells. Last year, her merchandise sales were greater than all other IRL divers combined. And no doubt, this most recent edition of Sports Illustrated will sell.

But did her most recent photo shoot go over the edge? Or is this another smart marketing move for the racy Patrick?
  • It's easy to point to her merchandise sales as a success story, but posing in a tiny two-piece swimsuit holding a racing helmet will do little for her on-track credibility. This seems a little, maybe a lot, over the top to me. Danica needs to decide if she wants to be a celebrity or taken seriously as a racer.
  • It is pretty amazing that a driver who has never won an IRL race is the top merchandise seller for the series and that combines all other drivers. I think at this point the IRL and Tony George will take all the publicity they can get and Danica in a tiny two piece certainly won't hurt. No she has never won a race but she has come close and she has been competitive at times.
  • The photo shoot may not do much for her track credibility but it sure makes my heart race. Damn she’s hot................
  • From what I hear, it sounds like Danica's sponsors are eager to capitalize on her SI appearance. Sounds like it will be good for business. 7-Eleven stores are offering a gift to the first 25 customers and racing fans purchasing a copy of the new Sports Illustrated’s annual Swimsuit Issue. Beginning Feb. 14, participating 7-Eleven stores will feature a special display including the SI magazine issue and 25 copies of a colored poster of Danica Patrick. The 11” x 14” poster depicts Patrick as seen in the four-page spread of her first-time appearance in the Swimsuit issue and first time posing in a swimming suit. Patrick is one of four Andretti Green Racing drivers and is sponsored by 7-Eleven, Inc.

Post a comment to this blog

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
  1. Of what value is selling alcoholic beverages to State Fair patrons when there are many families with children attending. Is this the message we want to give children attending and participating in the Fair, another venue with alooholic consumption onsite. Is this to promote beer and wine production in the state which are great for the breweries and wineries, but where does this end up 10-15 years from now, lots more drinkers for the alcoholic contents. If these drinks are so important, why not remove the alcohol content and the flavor and drink itself similar to soft drinks would be the novelty, not the alcoholic content and its affects on the drinker. There is no social or material benefit from drinking alcoholic beverages, mostly people want to get slightly or highly drunk.

  2. I did;nt know anyone in Indiana could count- WHY did they NOT SAY just HOW this would be enforced? Because it WON;T! NOW- with that said- BIG BROTHER is ALIVE in this Article-why take any comment if it won't appease YOU PEOPLE- that's NOT American- with EVERYTHING you indicated is NOT said-I can see WHY it say's o Comments- YOU are COMMIES- BIG BROTHER and most likely- voted for Obama!

  3. In Europe there are schools for hairdressing but you don't get a license afterwards but you are required to assist in turkey and Italy its 7 years in japan it's 10 years England 2 so these people who assist know how to do hair their not just anybody and if your an owner and you hire someone with no experience then ur an idiot I've known stylist from different countries with no license but they are professional clean and safe they have no license but they have experience a license doesn't mean anything look at all the bad hairdressers in the world that have fried peoples hair okay but they have a license doesn't make them a professional at their job I think they should get rid of it because stateboard robs stylist and owners and they fine you for the dumbest f***ing things oh ur license isn't displayed 100$ oh ur wearing open toe shoes fine, oh there's ONE HAIR IN UR BRUSH that's a fine it's like really? So I think they need to go or ease up on their regulations because their too strict

  4. Exciting times in Carmel.

  5. Twenty years ago when we moved to Indy I was a stay at home mom and knew not very many people.WIBC was my family and friends for the most part. It was informative, civil, and humerous with Dave the KING. Terri, Jeff, Stever, Big Joe, Matt, Pat and Crumie. I loved them all, and they seemed to love each other. I didn't mind Greg Garrison, but I was not a Rush fan. NOW I can't stand Chicks and all their giggly opinions. Tony Katz is to abrasive that early in the morning(or really any time). I will tune in on Saturday morning for the usual fun and priceless information from Pat and Crumie, mornings it will be 90.1