Daylight-saving time a hit for Tribe

April 29, 2008
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vicfieldThe Indianapolis Indians are just 321 fans short of drawing 7 million fans to Victory Field, which opened mid-summer 1996.

The team plans to celebrate the milestone tonight when the Tribe plays the Columbus Clippers. The 7 millionth fan to walk through the gate will receive a free seven-game ticket package, Indians souvenirs and an opportunity to throw out a ceremonial pitch.

Another aggressive marketing plan, team officials said, has the Indians off to a fast start in attendance this year. Topping last year won’t be easy. In 2007, the Indians attracted 585,785 through the turnstiles, a 10-percent increase from 2006. The 8,383 per game average was the team’s highest attendance since 2001.

Through 12 home games this year, the Indians have drawn 63,762 fans, up from 59,995 through 12 games last season. Crowds tend to increase when the school year ends and the weather warms up.

While Victory Field continues to be a great attraction, Indians officials got a surprising boost from daylight-saving time.

Indians Chairman Max Schumacher told the franchise’s board members in 2006 he thought DST would hurt attendance. Schumacher said the glare from the later sunset would obstruct the view from the right field side of the venue. The additional daylight, Schumacher surmised, would also keep people away from the ballpark doing other outdoor activities and hinder the team’s post-game fireworks.

“What we found was, with it staying light longer, it has helped with people staying later at the games,” said Indians General Manager Cal Burleson. “That means people are staying and buying more concession items and souvenirs. It has turned out to be a positive.”

In 2007, Indians’ ticket sales increased 15 percent, merchandise sales rose 10 percent and concession sales were up 33 percent from 2006. 

The team's only adjustment to DST was moving Friday games' start time from 7 p.m. to 7:15 p.m. “That’s what the information from the barcode on the tickets was telling us to do,” Burleson said. “It showed us that people were arriving later on Friday.”

Oh, the Indians made one last adjustment. The team added three new ticket sales windows to the six existing.

“Walk-up ticket sales were so good at times last year,” Burleson said, “the lines backed up into West Street.”
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  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

  2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

  5. Look at the bright side. With the new Lowe's call center, that means 1000 jobs at $10 bucks an hour. IMS has to be drooling over all that disposable income. If those employees can save all their extra money after bills, in five years they can go to the race LIVE. Can you say attendance boost?

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