Despite weather, IMS rings up profit

September 15, 2008
Back to TopCommentsE-mailPrintBookmark and Share
valMotoGP’s open approach to disclosing attendance figures finally gives us a clear view on the revenue generation of an Indianapolis Motor Speedway event. IMS President Tony George and his legion of lieutenants are among the most secretive in sports when it comes to attendance figures. They won’t even disclose the venue's capacity.

MotoGP officials on the other hand were happy to tell media members that the IMS’ first MotoGP race at Indianapolis Sunday drew 91,064. Conservatively, that means the race brought in $6 million in ticket revenue alone. Friday’s practice drew 30,978 and Saturday’s qualifications attracted 52,010. Add in revenue from those two days, parking, concessions and other ancillary sales, and the first Red Bull Indianapolis GP brought in an easy $9 million. Subtract the $1 million to $2 million sanctioning fee and operating expenses for the track, and George likely came out at least  $6 million ahead. Again, this is a conservative estimate. And only four arrests over the long weekend mean the event wasn't nearly as taxing on area law enforcement agencies as the Indianapolis 500 or Brickyard 400.

Just imagine what the event's revenue might have been if the weather had been better. Sports economists and motorsports business experts agree that three sunny days could turn that 6 in the profit line upside down pretty easily.
  • They got a boost in profit for all of the $5 ponchos and $5 dollar poncho pants that they normally don't sell. :)

    Cool, I wish I could have gone. I'll be there next time if it comes back, which I think it is.
  • Good for TG and IMS. What is good for him is good for Indy. 75 degree weather and sunny skies would have brought in much more money.
  • Yep. Great event, nice turnout. Very few people from Indy.
  • As a huge open wheel auto fan with somewhat low expectations for this event, I have to say my first MotoGP experience was nothing but positive. Even in spite of the weather. All around good people at the event. Very hard to stereotype the demographics of the crowd for me. It was like a mix of IndyCar/F1/Motorcycle crowd. Very unique.

    I actually enjoyed the racing much more than F1. I still miss the intrigue of the cars in F1 though (but I'm there for a race, not a car show). Even the 125cc moto race was exciting stuff. Qualifying was quality too.

    Very good experience. Even with the weather, I left the event feeling that this event is kind of a new 'best kept secret' (to everyone except the 90k that showed up). I intend to spread the word, and hopefully get some more folks out to the track next year.

    Great show MotoGP! Thanks IMS and thanks MotoGP for putting on a great show! Oh, and I have to throw a shout out to Michelin for competing at Indy again. I'm one of your biggest critics, but thanks for getting it right this time.
  • And it was quite a show downtown Saturday night. Motorcycles and quite an almagamation of cultures coming together for a great festival atmosphere. Whoever thought to close off part of Meridian Street for motocycles and pedestrians--brilliant!
  • Red Bull knows a little about marketing an events. :)

    Maybe Tony and his goons can get a little rubbed off on them.
  • Maybe somebody is rubbing off. I saw what looked to be like a team of three Izod marketing associates. They were at least from my view taking notes in the garage area, the MotoGP 'mall' so-to-speak. And they were moving from spot to spot with a purpose.

    I didn't see any Izod apparel in the shopping area, so I have to assume they were with the ICS/Izod team. Here's hoping they activate their product as well as say, Ducati. If so, I'm in for a team shirt or jacket for sure. See you in May, Izod. See you in May.

Post a comment to this blog

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
  1. I keep wondering why I keep hearing about this problem of corporations leaving America, and I never hear a reasonable proposal to lower corporate tax rates and raise personal rates on income from capital gains and dividends, especially for high earners. It is just too simple of a solution for Congress to embrace?

  2. Are you financially down and you need money to settle your dept,or you need money to start up a business or to invest on a huge business,we also offer Loans to individuals, Firms and cooperate bodies at low interest rate , loan terms determinant,Loan amount between the sum of $5,000.00 to $100,000,000.00. US Dollars And Euro. Loan for developing businesses a competitive edge/ business expansion. We Offer The Following Kinds Of Loans. Personal Loans (Secure and Unsecured) Business Loans (Secure and Unsecured) Consolidation Loan FIRST INFORMATIONS NEEDED ARE: BORROWER’S DATA’S INFORMATION,FILL AND RETURN FOR QUICK START UP PROCESS. Name:_________ Last Name:_________ Age:_________ Contact Address:_________ Country:_________ Amount Needed as Loan:_________ Loan Duration:_________ Phone Number__________ Monthly Income/Yearly Income:_________ Purpose for Loan:_________ Occupation:_________ How Soon is Loan Needed__________ Email via:

  3. is a disaster. SR37 already needs to be built to interstate standards between 465 and SR144. Southport Road is a mess each morning and evening.

  4. Bass Pro Shops would be good for the mall as well as a Giant Eagle Market District or a Jungle Jim's International Market Place grocery store like the one near Cincinnati Ohio.A Disney quest indoor theme park would be good.An Academy outdoor store would be good too.Indoor Circus shows and magic shows would be good as well. A casino with sports bar would be good.A Disney theater inside that shows movies and Broadway shows would work.Nashville Tennessee concert shops with indoor neon lights would be good.How about a theater that shows travel shows and theme parks. A train store would be good.How about a giant toy store with high tech video games.

  5. This development is in addition to Allpoints Midwest 5, Aitrtek, a recent FedEx and more in Plainfield. Greenwood and Brownsburg also have similar projects.