Does loss damage Colts brand?

January 14, 2008
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Yesterdayâ??s frustrating loss by the Indianapolis Colts to San Diego was hard to take for fans whoâ??d pulled for the team through an otherwise remarkable season.

Now Tony Dungy might finally follow through on years of ruminations about putting a bookend on his coaching career.

Lots of cities would be glad to have a team that reached the playoffs seven times in nearly as many years, and yet Indianapolis has only one Super Bowl to show for it.

Will the loss hurt the Colts as a business?
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  • It takes years to build a brand, such as the Colts have in Indianapolis. They now have the support of younger generations gowing up supporting the team. They have superior player identity and are very involved in the community. All of these things have been as important as the won-loss record. But, in the end, we all know, it is easier and more fun to support a preverbial winner.

    This loss, while painful, will be overcome, just as the losses were in the two or three seasons before last year's super bowl win. Next year, they start anew. What it does hurt, is the additional sales of merchandise, gatherings at eating and drinking venues and so forth. But, this too shall pass.

    Next year brings a brand spanking new venue, with new expectations, focus on the city, excitement and tremendous opportunities for the additional building of the brand.

    Go Colts!
  • Nicely put, berwickguy. If you think about it, there are 12 playoff teams each year, and the fact that we have won the Super Bowl at all is pretty amazing. I'm eternally grateful for the years we have had great teams instead of laboring in humiliation and obscurity. I hope we never have to see a 3-13 season again.

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  1. Great article and post scripts by Mike L (Great addition to IBJ BTW). Bobby's stubborn as a mule, and doubt if he ever comes back to IU. But the love he would receive would be enormous. Hope he shows some time, but not counting on it.

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  4. Jim, your "misleading" numbers comment is spot on. This is the spin these posers are putting on it. News flash, fans: these guys lie. They are not publicly traded so no one holds them accountable for anything they say. The TV numbers are so miniscule to begin with any "increase" produces double digit "growth" numbers. It's ridiculous to think that anything these guys have done has awakened the marketplace. What have they done? Consolidate the season so they run more races on consecutive weekends? And this creates "momentum." Is that the same momentum you enjoy when you don't race between August and March? Keep in mind that you are running teams who barely make ends meet ragged over the summer to accomplish this brilliant strategy of avoiding the NFL while you run your season finale at midnight on the East Coast. But I should not obfuscate my own point: any "ratings increase" is exactly what Jim points to - the increased availability of NBC Sports in households. Look fans, I love the sport to but these posers are running it off a cliff. Miles wants to declare victory and then run for Mayor. I could go on and on but bottom line for God's sake don't believe a word they say. Note to Anthony - try doing just a little research instead of reporting what these pretenders say and then offering an "opinion" no more informed than the average fan.

  5. If he's finally planning to do the right thing and resign, why not do it before the election? Waiting until after means what - s special election at tax payer expense? Appointment (by whom?) thus robbing the voters of their chance to choose? Does he accrue some additional financial advantage to waiting, like extra pension payments? What's in it for him? That's the question that needs to be asked.

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