Downsides to city sponsorships

May 29, 2009
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As the city of Indianapolis continues to explore selling sponsorships to help bridge a yawning budget gap, some interesting ideas are turning up.

As IBJ writer Riya V. Anandwala reports, proposals include sponsoring abandoned lots, underwriting the salting of city streets in winter and renaming streets.

It certainly raises questions about unintended consequences for sponsors. How about these potential â?? emphasize fictional â?? headlines?

â??Woman assaulted at IPALCO Park.â??

â??Paving project botched at Conseco Avenue.â??

â??Brightpoint salt truck strikes van during blizzard.â??

What do you think? How should potential sponsors approach the idea of putting their names on city property?
  • Not a good idea. As you pointed out, there's more to loose than there is to gain. This city is in bad financial shape, and simply offering up naming rights for specific assets won't solve the problems. I have long thought that more advertising at parks, pools, at busier intersections and more terra firma city assets would be beneficial. You know those bus stop park benches they confiscated? Duh - why doesn't the city take those over? Sell some ads and get those bewnches back out there. It would be a start.
  • I really don't see how the city could be successful with this endeavor. I'm surprised the city's consultants believe there is the economic feasibility to do this...

    The only significant sponsorship opportunity is the naming of the Convention Center. Otherwise, I think the city then gets into competition with sports teams, arts & cultural venues and many more for limited sponsorship dollars in the city.
  • I agree about the bus benches. That looks to be a lucrative endeavor for the city and a big convenience for people waiting for the bus.
  • Yeah but Mayor McCheese don't ride no bus. :lol:

    srsly - glad you like the idea. Just like the IndyGo peeps sell space on the busses......gotta be good ad space on libraries, garbage trucks, snowplows, city cars, sides of city owned buildings (so many are in terrible shape), fire trucks, etc etc.

    :runs from cops and firemen:

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