Downsides to city sponsorships

May 29, 2009
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As the city of Indianapolis continues to explore selling sponsorships to help bridge a yawning budget gap, some interesting ideas are turning up.

As IBJ writer Riya V. Anandwala reports, proposals include sponsoring abandoned lots, underwriting the salting of city streets in winter and renaming streets.

It certainly raises questions about unintended consequences for sponsors. How about these potential â?? emphasize fictional â?? headlines?

â??Woman assaulted at IPALCO Park.â??

â??Paving project botched at Conseco Avenue.â??

â??Brightpoint salt truck strikes van during blizzard.â??

What do you think? How should potential sponsors approach the idea of putting their names on city property?
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  • Not a good idea. As you pointed out, there's more to loose than there is to gain. This city is in bad financial shape, and simply offering up naming rights for specific assets won't solve the problems. I have long thought that more advertising at parks, pools, at busier intersections and more terra firma city assets would be beneficial. You know those bus stop park benches they confiscated? Duh - why doesn't the city take those over? Sell some ads and get those bewnches back out there. It would be a start.
  • I really don't see how the city could be successful with this endeavor. I'm surprised the city's consultants believe there is the economic feasibility to do this...

    The only significant sponsorship opportunity is the naming of the Convention Center. Otherwise, I think the city then gets into competition with sports teams, arts & cultural venues and many more for limited sponsorship dollars in the city.
  • I agree about the bus benches. That looks to be a lucrative endeavor for the city and a big convenience for people waiting for the bus.
  • Yeah but Mayor McCheese don't ride no bus. :lol:


    srsly - glad you like the idea. Just like the IndyGo peeps sell space on the busses......gotta be good ad space on libraries, garbage trucks, snowplows, city cars, sides of city owned buildings (so many are in terrible shape), fire trucks, etc etc.

    :runs from cops and firemen:

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  1. Now if he'd just stay there...

  2. Daniel - what about the many US citizens who do NOT follow what the Bible teaches? The Hindus, Jews, Muslims and others who are all American citizens entitled to all rights as Americans?? This issue has NOTHING to do with "What the Bible says..." Keep all Churches separate from State! Pence's ongoing idiocy continues to make Indiana look like a backwards, homophobic state in the eyes of our nation. Can't we move on to bigger issues - like educating our kids?

  3. 1. IBJ should link to the referenced report. We are in the age of electronic media...not sharing information is lazy. Here is a link http://www.in.gov/gov/files/Blue_Ribbon_Panel_Report_July_9_2014.pdf 2. The article should provide more clarity about the make-up of this panel. The commenters are making this item out to be partisan, it does not appear the panel is partisan. Here is a list of the panel which appears to be balanced with different SME to add different perspectives http://www.in.gov/activecalendar/EventList.aspx?view=EventDetails&eventidn=138116?formation_id=189603 3. It suggests a by-pass, I do not see where this report suggests another "loop". 4. Henry, based on your kneejerk reaction, we would be better off if you moved to another state unless your post was meant as sarcasm in which case I say Well Done. 5. The article and report actually indicates need to improve rail and port infrastructure in direct contradiction to Shayla commentary. Specifically, recommendation is to consider passenger rail projects... 6. People have a voice with their elected officials. These are suggestions and do not represent "crony capitalism", etc. The report needs to be analyzed and the legislature can decide on priorities and spending. Don't like it, then vote in a new legislature but quit artificially creating issues where there are none! People need to sift through the politics and provide constructive criticism to the process rather than making uninformed comments in a public forum based on misinformation. IBJ should work harder to correct the record in these forums when blatant errors or misrepresentations are made.

  4. Joe ... Marriage is defined in the Bible ... it is mentioned in the Bible often. Marriage is not mentioned once in the US or Indiana Constitution ...

  5. Daniel - Educate me please: what does the Bible have to do with laws? If the government wasn't in the business of marriage to begin with, then it wouldn't have to "define" marriage at all. Marriage could be left as a personal, religious, or otherwise unregulated action, with no ties to taxes, legal status, etc. Then people could marry whomever they want, and all this silliness would go away. Remember to vote Libertarian in November.

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