Downsides to city sponsorships

May 29, 2009
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As the city of Indianapolis continues to explore selling sponsorships to help bridge a yawning budget gap, some interesting ideas are turning up.

As IBJ writer Riya V. Anandwala reports, proposals include sponsoring abandoned lots, underwriting the salting of city streets in winter and renaming streets.

It certainly raises questions about unintended consequences for sponsors. How about these potential â?? emphasize fictional â?? headlines?

â??Woman assaulted at IPALCO Park.â??

â??Paving project botched at Conseco Avenue.â??

â??Brightpoint salt truck strikes van during blizzard.â??

What do you think? How should potential sponsors approach the idea of putting their names on city property?
  • Not a good idea. As you pointed out, there's more to loose than there is to gain. This city is in bad financial shape, and simply offering up naming rights for specific assets won't solve the problems. I have long thought that more advertising at parks, pools, at busier intersections and more terra firma city assets would be beneficial. You know those bus stop park benches they confiscated? Duh - why doesn't the city take those over? Sell some ads and get those bewnches back out there. It would be a start.
  • I really don't see how the city could be successful with this endeavor. I'm surprised the city's consultants believe there is the economic feasibility to do this...

    The only significant sponsorship opportunity is the naming of the Convention Center. Otherwise, I think the city then gets into competition with sports teams, arts & cultural venues and many more for limited sponsorship dollars in the city.
  • I agree about the bus benches. That looks to be a lucrative endeavor for the city and a big convenience for people waiting for the bus.
  • Yeah but Mayor McCheese don't ride no bus. :lol:

    srsly - glad you like the idea. Just like the IndyGo peeps sell space on the busses......gotta be good ad space on libraries, garbage trucks, snowplows, city cars, sides of city owned buildings (so many are in terrible shape), fire trucks, etc etc.

    :runs from cops and firemen:

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  1. In reality, Lilly is maintaining profit by cutting costs such as Indiana/US citizen IT workers by a significant amount with their Tata Indian consulting connection, increasing Indian H1B's at Lillys Indiana locations significantly and offshoring to India high paying Indiana jobs to cut costs and increase profit at the expense of U.S. workers.

  2. I think perhaps there is legal precedence here in that the laws were intended for family farms, not pig processing plants on a huge scale. There has to be a way to squash this judges judgment and overrule her dumb judgement. Perhaps she should be required to live in one of those neighbors houses for a month next to the farm to see how she likes it. She is there to protect the people, not the corporations.

  3. Corporate farms are not farms, they are indeed factories on a huge scale. The amount of waste and unhealthy smells are environmentally unsafe. If they want to do this, they should be forced to buy a boundary around their farm at a premium price to the homeowners and landowners that have to eat, sleep, and live in a cesspool of pig smells. Imagine living in a house that smells like a restroom all the time. Does the state really believe they should take the side of these corporate farms and not protect Indiana citizens. Perhaps justifiable they should force all the management of the farms to live on the farm itself and not live probably far away from there. Would be interesting to investigate the housing locations of those working at and managing the corporate farms.

  4. downtown in the same area as O'malia's. 350 E New York. Not sure that another one could survive. I agree a Target is needed d'town. Downtown Philly even had a 3 story Kmart for its downtown residents.

  5. Indy-area residents... most of you have no idea how AMAZING Aurelio's is. South of Chicago was a cool pizza place... but it pales in comparison to the heavenly thin crust Aurelio's pizza. Their deep dish is pretty good too. My waistline is expanding just thinking about this!