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Steak and Shake doesn't seem to know what they want their brand to be. They starts offering 4 for 4$ meals in hopes of luring in the younger (McDonalds) crowd but for the most part you can't get out of there for less than $8 minimum (don' forget there's a tip) and this new look would seem that they're wanting to now go upscale.
It will be interesting to see what kind of self funded plans become available for groups down to 25. In my experience self funding a group that small is very risky. Will we see low stop loss limits? So far we have not. An employer of less than 50 employees may want to look a different option. www.indianahealthinsurance.com www.indianahealthinsuranceexchange.com
Excellent work by Cory Schouten and the IBJ to bring this story to light.
So, am I now eating at Patachou or a Shake Shack?
Does the IBJ have any fact to backup their assertion that Steak n Shake is changing their branding? Or are trying to compete with the Star on how many stories they can get incorrect??