Favre hot on Manning's heels

August 27, 2008
Back to TopCommentsE-mailPrintBookmark and Share
Believe it or not, there are a few people who actually don't know anything about Peyton Manning. They wouldn't know him if they saw him drinking Gatorade, and they wouldn't know him with or without a fake mustache. They wouldn't even know him if they saw him cheering on their local butcher.

According to Los Angeles-based Davie-Brown Entertainment, which measures such things, fewer than 15 percent of U.S. consumers have never heard of the Indianapolis Colts star quarterback. Still, a recognition rating of better than 85 puts Manning in the top spot among National Football League quarterbacks in the Davie-Brown Index.

But there's an up-and-comer. Well, it might be a stretch to call Brett Favre an up-and-comer. But Favre has seen his DBI recognition rating soar 10 points since he came out of retirement, left the Green Bay Packers and joined the New York Jets. He flew right past the New England Patriot's Tom Brady into second place and is on the heels of Manning in the recognition ratings. Manning, Favre and Brady are the only three quarterbacks with DBI ratings better than 80.

But there's some bad news for the former cheese-head. Favre's consumer appeal has dropped 9 points since his rubarb with the Packers, according to the DBI, and his trust factor has declined 8 points.

In those two categories, Manning is still No. 1 among NFL quarterbacks. But if Favre makes good in the Big Apple, sports marketers think Manning will have company at the top.
ADVERTISEMENT

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. If what you stated is true, then this article is entirely inaccurate. "State sells bonds" is same as "State borrows money". Supposedly the company will "pay for them". But since we are paying the company, we are still paying for this road with borrowed money, even though the state has $2 billion in the bank.

  2. Andrew hit the nail on the head. AMTRAK provides terrible service and that is why the state has found a contractor to improve the service. More trips, on-time performance, better times, cleanliness and adequate or better restrooms. WI-FI and food service will also be provided. Transit from outlying areas will also be provided. I wouldn't take it the way it is but with the above services and marketing of the service,ridership will improve and more folks will explore Indy and may even want to move here.

  3. They could take the property using eminent domain and save money by not paying the church or building a soccer field and a new driveway. Ctrwd has monthly meetings open to all customers of the district. The meetings are listed and if the customers really cared that much they would show. Ctrwd works hard in every way they can to make sure the customer is put first. Overflows damage the surrounding environment and cost a lot of money every year. There have been many upgrades done through the years to help not send flow to Carmel. Even with the upgrades ctrwd cannot always keep up. I understand how a storage tank could be an eye sore, but has anyone thought to look at other lift stations or storage tanks. Most lift stations are right in the middle of neighborhoods. Some close to schools and soccer fields, and some right in back yards, or at least next to a back yard. We all have to work together to come up with a proper solution. The proposed solution by ctrwd is the best one offered so far.

  4. Fox has comments from several people that seem to have some inside information. I would refer to their website. Changed my whole opionion of this story.

  5. This place is great! I'm piggy backing and saying the Cobb salad is great. But the ribs are awesome. $6.49 for ribs and 2 sides?! They're delicious. If you work downtown, head over there.

ADVERTISEMENT