Fisher racing to sign sponsors

September 17, 2008
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fisherPopular Indy Racing League driver Sarah Fisher is making plans to drive at least 10 races next year. Fisher is currently in negotiations with Dollar General and other unnamed sponsors to get back on the track in time for off-season testing.

“The ultimate goal is to do the whole series,” said Klint Briney, Sarah Fisher Racing executive brand manager. “The logical next step is to do all the ovals.”

Briney described discussions with sponsors as ongoing and lively. Fisher, 27, said she is personally involved in all sponsor negotiations. “Sarah is very hands-on and gets the big picture,” Briney said. “No one can sell this team better than she can.”

This season, Fisher raced at Indianapolis—with very little sponsorship—and Kentucky and Chicagoland. Her best finish was 15th at Kentucky. Dollar General stepped in to sponsor Fisher for the last two races after her deal with ResQ Pure Power Energy Drink fell through prior to the Indianapolis 500. Dollar General officials said they are pleased with how things turned out, but have not committed to next season yet. The goal, Briney said, is to get sponsorship deals done by late November so the team can do some winter testing, something it was afforded little of last year.

Meanwhile, Fisher’s crew is working to repair the car she crashed Sept. 7 at Chicagoland and raise funds to buy a second car and transporter. “The car is not totaled,” Briney said. “It will take some time to fix, but it’s not make or break.”
  • Dollar General? Why?

    The biggest problem facing them will be the IRL's capitulation on their ABC TV deal. Moving the vast majority of their races to Vs. will offer very little ROI for sponsors. Dollar General customers - do they even subscribe to cable/dish premium rate packages that actually SHOW Vs. channel?

    Their next problem is trying to compete with the big 4 - Penske, Ganassi, AGR and Newman Haas: All teams with top talent and big money. Sara doesn't stand a chance in CART II, and the only sponsor views she'll get are when her cars down on the apron, or on the back of a wrecker. Sorry, but this isn't IRL V.1 or 2 or 3, its CART II and she is NOT going to podium, ever.

    Their third problem is a girl named Danica. But you knew that. ;)
  • Dollar General customers are probably even more likely to get Versus for all of the hunting programming and Versus probably comes in the premium package that has all of the porn channels too. The DG customer base isn't all poor, they're just rednecks and hillbillies.

    More than half the drivers aren't on teams like Penske, Ganassi, AGR and NH. Not everyone expects to win. You can compete with the majority of the other drivers that also don't have the big money.

    As for Danica, I shall just reiterate that she is so overrated it's just ridiculous. Put them both in equal cars and Sarah would probably kick DP's butt. It's hard to drive as aggressively as you should when you can't afford a backup car. DP has no excuses other than herself (despite her whining to the contrary) for not winning a competitive race (and don't bring up that sham at Motegi).
  • Image aside, Dollar General is actually doing pretty well financially. Probably better than most in this economy. And I think you might be surprised, but the demographics of the IRL and Dollar General are not mutually exclusive. The same could be said for Dollar General and almost any major North American sport.
  • Maybe some those NASCAR sponsors whose drivers consistantly finish 30th place or worse should consider moving to the IRL. Sarah would definately finish better than 26th place every race. Casey's correct in saying if Sarah had a car like Danica's she would have better chance finishing on the podium. Dryer and Reinbolt didn't do her any favors when she was with them.

    I wish her the best of luck. OK Pepsi and about stepping up to the plate?
  • Keep dreaming Rich. 30th in those horrendous sleds of Nascar is worth way more than anything the 'league' can offer.

    The earl is worthless.
  • Bottom line is this. There are fewer than 30 IRL drivers in the WORLD. Anyone who makes it to this level of competition is to be congratulated. And by the way, to be female and achieve this is even more remarkable. Congratulations Sarah.
  • Mr, Green.

    You are a funny man. Earl is to racing what Booger King is to fine dining.

  • I was very excited how prominant Dollar General was at the Chicago race- wanted to steal one of the flags they had flying in the fan zone. I am hoping they continue to sponsor Sarah and see that the IRL fans do support it's drivers and their sponsors - more than NASCAR fans. Go Sarah I will keep shopping at Dollar General as long as they sponsor you.
  • J. Green was correct in honoring any driver that can race in the Indy League. Sarah Fisher, along with Danica Patrick and Milka Duno, has risen to the top of her field. Danica Patrick’s win in Japan is a testament to courage and raw racing ability and is an inspiration to women drivers everywhere.
    These women have added a lot of excitements to the Indy Car Series, as women everywhere are paying attention. They’re also turning the heads of a lot of male race fans.
    Casey is confused about the Dollar General demographic which is a savvy, middle aged working woman who cares for the children and also oversees the household budget and has found money saving products at their local Dollar General store.
    I believe that we’re going to hear a lot more from Sarah Fisher in the next few years.
    Caz Loth
    Marketing Director
    Vapor Trail Racing
  • Sarah HAS been on the podium. She was also the first woman to earn a race pole, the first woman to lead a race. She also holds the track record in Kentucky, holds the qualifying speed record for a woman at the Indy 500. She shows a lot of class, and more important, she keeps her clothes on. Will some please explain to me what Danica showing off her body in a skimpy while her firesuit is pushed around her hips has to do with racing????

    I plan on doing much more shopping at Dollar General if they sponsor her next year.

    More Sarah, less Danica. In other words, more class, less a**
  • Why is AAA not the main sponsor
  • Nascar has a problem...sponsors are starting to question $20 million per season to sponsor a car...and partial sponsorships don't work to the same degree...$5 million doesn't buy 25% of the recognition that the $20 million does. Rotating sponsors confuse the fans.

    As a result...the IRL makes more sense in a tough economy where shareholders question the bottom line results.
  • As a result…the IRL makes more sense in a tough economy where shareholders question the bottom line results.

    HA HA HA HA!!!!!

    That's an incredible leap of, well, you can't call it logic. It's a leap though. Off a cliff.

    The return for the earl is incredibly minuscule, and it's going to plummet into complete obscurity in ReVersus. Good luck selling that piece of garbage. Someone would have to be as stupid as FTG to buy into that.

    Burn earl, burn. :)

    PS - $5 million in those stupid cabs still has a massive return, you are making up things and posting them as fact. Ridiculous.
  • I read that sponsors prefer to sponsor a NASCAR car rather than an IRL car. NASCAR has more coverage than IRL, so it would make make sense than NASCAR gives sponsors more bang for the buck. NASCAR's season is much longer than the IRL season.

    What is the REAL cost to sponsor a race car? How much return do the sponsors get on the investment? Do fans really spend more more on the sponsor product of their favorite drivers and less on their not so favorite drivers' products.
  • I agree with Casey, put Sarah in the same car as Danica, and she would have the same results. Had Sarah not had the suspension failure at Kentucky on the last lap, she would have had a better finish than DP, in just her second race of the season! Why is it that you see Sarah on television more that DP? Let's hope that Dollar General comes through fro Sarah, and yes she has had been on the poduim and will be again with the right equipment! I have met her in person and she is a class act who really cares about her fans! I will share a story about Sarah, during the 500 when she was struggling with sponsorship dollars, I sent her a donation, not very much, and she sent in return a handwritten note and a piece of the #67 car, class act!! who know how to treat fans!
  • Sarah Fisher is a much better partner for Dollar General than those 2 NASCAR clowns, Kyle Busch and Denny Hamlin, that they currently support.
    After reading this I'm suprised to find out I'm a redneck hillbilly that subscribes to porn channels.
  • I disagree with a prior post stating that DP's win was a testament to courage and raw racing ability That win was just dumb luck. There was not even a full field for that race. When will people realize that DP is not that great? Let her go to NASCAR, theen she will really get her behind kicked. Let her try to confront Tony Stewart and see what happens.

    GO SARAH!!!!!!!
  • Completing 200 laps at Indy, only drivers with real ability get it done.
    I have driven into turn 1 at a lot less than 200 mph and it can take your breath away...not to mention I didn't have 32 other cars trying to kick my a** to deal with. Bashing is easy...managing a racing series and racing in the series is harder. I takes no talent to write emails.
  • Being a manager for the said company mentioned throughout as sponsor for Sarah, I continue to hope we continue our sponsorship next year. I see all these redneck hillbilly's shopping in the store, and I just laughed at that. The dem's for the store are 70% women with tight pockets, or who just want a deal, and have money. They all watch tv, and it makes sense that DG would go for Sarah. Over 70% of women who follow IRL can't stand Danica, and would probably follow Sarah if she's in for a full season; Something DG can offer with full sponsorship money.

    I hope DG comes through on this one! I'm tired of seeing posters of Denny Hamlin and Kurt Busch in my store.. I'd rather be looking at a Sarah Fisher stand up with an IRL background, not Nascar! Go Sarah!!!

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