Dollar General extends Fisher deal

January 13, 2009
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FishercarDollar General will extend its sponsorship of Sarah Fisher Racing into 2009 by serving as Fisher’s primary sponsor for four races; Kansas, Indianapolis, Kentucky and Chicago.

Dollar General sponsored SFR for two events in 2008 at Kentucky and ChicagoLand Speedway, rounding out Fisher’s first year as an IRL team owner.

“It has been a pleasure to work with Dollar General, and they have quickly become a great sponsor, as well as a trusted friend to the SFR team,” said Fisher, 28, returning from a trip to Las Vegas this past weekend for the International Consumer Electronics Show on behalf of new her partner, SimCraft Racing Simulators.

Fisher opens her 2009 season with her fifth start at Kansas Speedway, which will be her first at the speedway as a team owner. Fisher returns to Indianapolis where she will attempt to set a women’s record of eight starts in the 93-year-old race. Fisher is still the youngest and fastest female to ever qualify for the Indy 500. Her return to Kentucky Speedway will also be her eighth appearance at the track, where she owns the track qualifying record. It was at Kentucky Speedway in 2002 that Fisher made history by becoming the first woman to win the pole position for a major-league open-wheel race. She then will make her eighth start at ChicagoLand Speedway.

“Kansas Speedway will be a great start for us this year,” Fisher said. “We began our 2008 season at Indianapolis, and to have the opportunity to be on track prior to Indy will be a great benchmark for our season.”

Fisher said the ultimate goal for 2009 is to run all the ovals. She hopes to expand from the team's three-race effort in 2008 to a six-race effort in 2009. SFR is currently in the contract stage with additional SFR partners, which will be announced at a later date.
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  • This is great news for Sarah. The IRL benefits from her participation.
  • I just hope she can get some more sponsors to get her on the track more and get her some better equipment. It could be tough. And if she's unable to get more sponsorship money, I fear she will be stuck at the back of the pack.
  • Didn;t she get the call from uncle Roger? :lol:
  • Great news for Sarah.
  • It's really hard not to cheer for someone with a 6-person team taking on the likes of the Penskes and Ganassis of the world. And she appears to do so with a fair bit of class.

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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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