Fresh Market rendering

November 8, 2007
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Several people have asked about renderings of the new Fresh Market at 54th and College. The best I can do for now is this color elevation. The top image is the view from 54th Street and shows the entrance for rooftop parking at far right. The bottom image is the view from North College. (Click for a larger version.) As IBJ reported first in October 2006, the new grocery store calls for more than 40 rooftop parking spaces to maximize the relatively small space. What do you think?


Fresh Market

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  • I think I would like this much better if it were placed on the corner, especially if it was a (and I know I'm asking way too much) mixed-use 2 or 3 story. As is, it is a lost opportunity for quality infill.
  • From what I can see, I think I like it. Kevin, I think that a 2 or 3 story building with roof top parking would have simply been to overwhelming for that particular location. Keep in mind that with the additional floors and additional uses, there would be a need for even more parking - parking for which space is already at a premium. I think that that this is very good infill, especially considering that it is better than what was there anyway.
  • Love it! Love it! Love it!
    Really adds to this vibrant corner. What a great area for this. Can't wait to buy my edamame and flax seed there.
  • I think the use of rooftop parking is an innovative solution for a smaller lot like this. Additionally, I think the architecture will fit reasonably well with the area.
  • Don't forget...it replaces a suburban-style set-back building with a parking lot in front. It is surrounded by one-story commercial buildings and one- and two-story houses, so a tall one-story is perfectly appropriate. It's a win.
  • I've heard rumors that this building is going to be set back from the street with parking in front. Any truth to this? I know the site plan on Kite's web site shows it fronting the street.
  • BUILD TO THE CORNER OR SUFFER MY WRATH!!!!
  • Are they really not building this to the corner? How pathetic is it that Carmel would demand this be built to the corner, but urban Indy doesn't give a sh*t.
  • It would be nice if they added some trees!
  • Yes, they really did front their building with a parking lot.

    I think a 2 story could work. The the corner of 52nd and college has a great old 2-story on the corner. Of course a grocery store would be much different than what is at 52nd, but I think they could figure something out (maybe by putting the parking underground, unless that isn't possible there).
  • http://www.kiterealty.com/portfolio.cfm/Property/11/Tab/Site_Plan/

    Here is the link to the site plan on Kite's website. It would appear from this that they plan to have the building on the corner with surface parking to the north. If this is actually the site plan they are using it is okay, but I can't be for sure that this is what we end up with. Is there any one from Kite on this blog that might have some insight?
  • I love it
  • I live nearby and it seems the parking is on the corner and is pretty much already laid out.
  • Site work underway def shows at least a couple rows of parking in front. That's ok but Kevin is right! We lost another opportunity for multi story in a good location. It's tougher and more expensive but it should be subsurface parking with 3 story mixed use.
  • Yes...another lost opportunity for multi-leveled mix use with a handful of apartments on top. And the parking out front (as opposed to behind, above, or below) is absolutely disgusting. Sophia is spot-on about this.

    Also, urban planning in Indy has improved dramatically (though, needless to say, it still has a long way to go) the last 8 years but expect all that progress to be swept away under the Ballard administration. If you think Ballard gives a damn about the aesthetic appeal of neighborhoods, cultivating the creative class, or improving the quality of our built and natural environments, you are sorely mistaken. Just read how Brizzi introduced Ballard the other night: no more time spent on greenway projects, lights and cameras while the people of this community suffer from crime.

    Expect massive cuts in arts funding, greenways, and other assorted cultural initiatives, not to mention a host of really pretty cheap and highly effective public assistance programs. DMD and DPR are going to be gutted.

    Believe me, building setbacks are going to be the least of our concerns these next few years. Expect a sizable uptick in the brain drain and watch this City stall.

    Sad days ahead for Indianapolis. And I thought we were just starting to turn the corner...
  • For those interested in the setback issue: I'm told the building will sit about 100 feet from 54th Street and roughly 50 feet from College Avenue.
  • 100 feet from 54th Street!?!?!? That is absolutely ridiculous. Why are they doing that? What are the added expenses to having it built to the corner?
  • Well, I lived in that area for 20 years. Whatever is there will be better than the mishmash that was Atlas and Cath Inc. and an old crappy house/office building (from a design point of view).

    Ivo, keep in mind that those nodes up College are only a lot or two each way from the corner, and they're surrounded by 1-2 story homes (except for College Court Condos)...and that's the character that the neighborhood wants to preserve. Further, those lots carry a lower land value than land near downtown.

    Indyguy, at least the front door will face the corner. The problem in grocery retail is that people don't want to walk around two sides of the building to get to their car...and stores don't want two entrances. And I'm sure that the neighbors on the adjoining street and alley didn't want parking lot lights in their windows at night. Considering all those design constraints, this is probably the only solution.
  • nice design of the building, but as many have already stated, a lost opportunity to have a few apts on top. and the fact that they couldn't somehow swing the building to be built up to the street is frustrating. i kind of thought that was the plan the whole time. hmmmm...definitely a long way to go for walkability in this community when projects like this aren't setup in true urban fashion. but again - kudos on the design and i'm glad there will be another ammenity coming to the corner (well, to the corner behind 100 feet of asphalt).
  • While building up to the corner might look nice, it presents ingress and egress challenges for a use like a grocery store, which by necessity has a lot of heavy trucks entering and exiting the site.

    It also would be worse for all the other merchants on that corner by blocking the sight and access lines between the grocery store parking lot and the other businesses--effectively cutting off the kind of overflow business those businesses enjoyed when Atlas was open.

    In reality, most people are still going to drive to the grocery store/stop by in their cars to avoid lugging gallons of milk and 6-packs of microbrew a few blocks. As far as parking lots and set-back buildings go, this is going to be an attractive one. Certainly more so than Atlas, while keeping the same valuable use in the neighborhood.
  • Yep, Flack's got it.

    Think of 56th and Illinois. The CVS and Safeway lots are where lots of people park to go to more than one shop on the corner, and both buildings sit well off 56th St. But that's one of the best (and most attractive) walkable/neighborhood shopping districts in the whole old city.
  • A previous poster hit the nail on the head. Ask yourself what Carmel would have insisted on for this site versus what Indianapolis has insisted on.
  • So they're going to have rooftop parking--how do I get there with my grocery cart full of food? Are there going to be elevators?
  • There will be an elevator in the store to access the roof.
  • I love the whiners. No matter what was built here someone would cry. Have you ever tried to fit a parking lot on top of a 2 story building? Would not work. A parking garage would be hideously expensive. Both ideas would be deal killers.

    Next topic, This is not Carmel. I am not sure if you realize that SoBro (as the realtors call it) can not demand the same design criteria as Carmel. In addition, the residents, and the MKNA both approve of this design. Something tells me their opinion counts a little more than some wannabe architects. Really, if you guys feel so strongly start building your own buildings to your design criteria with your own money.

    As for Ballard, there are things called priorities. Something bart forgot. Greenways and public art are great, but not very useful if crime is not under control. All he has said is that his prority is safety over art. Sounds like a good plan.
  • Its people like indy4ever that drive the creative class out of Indy.
  • Hey indy4ever, I want you to know that in other urban areas the practice of putting parking on the roof of grocery stores, lowes, best buys, targets, etc. is a common practice. It work very well in maximizing lot utilization. I have actually recently heard about three big box stores proposed for downtown Indy that will rely almost entirely on rooftop parking.

    As for public art and greenways, these are two things that help revitalize neighbors better than many other means, and community revitalization is one of the more effective and long lasting means of detering crime. I am not afraid Ballard won't attack the crime problem, I am afraid he will try to fix it with the same old temporary fixes that won't last and will have to be addressed by the next administration.

    You might really benefit from checking out Urban Land, a magazine published by the Urban Land Institute of which Bill Hudnut often contributes to as a Research Fellow, and The Next American City, and urban studies journal.
  • I agree with indy4ever. Although we should try to expand the attractiveness of Indy through art/etc, we need to do away with excessive spending (I'm thinking of the big bucks spent on restoring the statue on the north side of the new downtown library as an example). While theater and arts are great, and do wonders for attracting traffic into certain areas, they should not take priority over other issues such as public safety and the quality and safety of public schools.

    Stop comparing Indianapolis to Carmel. I see it all the time--praise of the Carmel mayor and all of their development. They don't have to deal with most of the prime issues of Marion County--its easy to focus on arts and fancy development when the city is primarily made up of upper middle class residents who don't worry about basic necessities such as food and shelter. Obviously not all of Marion County is in that situation--but the ones who aren't end up footing the bill for the those who are--and thus the county's dollars can't go towards spending on decor and extras. I can't wait for the new Fresh Market. I live in the area and can't wait to be able to ride my bike to a above-par grocery store (versus the aweful safeway at 56th and illinois). I'm at the point where I don't even care that much what it looks like--so long as it gets developed and they sell a good product!
  • If I am viewing the elevation correctly, the entrance to the parking is going to be on 54th street... have there been an discussions about E/W traffic issues to turn into the store off of 54th? That intersection is pretty bad for left turns as it is... the timing of the lights is going to have to be addressed I imagine.
  • This design is the most functional compromise for an area that is really only quasi urban. We aren't going to turn midtown Indy into something that looks like SOHO (NYC) solely by building up to the street. That is driven by land value and traffic/pedestrian patterns. The best way to encourage responsible redevelopment and infill is to promote living and working (and shopping) in the established grid of Indy. Building up and to the street will come as driven by consumers (land value). Anticipate increased demand for close proximity living as explosive global oil demands change our living patterns.
  • Very ironic. Looks like Kite needs to update their website before people get the crazy idea that constructing the building at the corner might have been feasible.
  • If I wanted to be surrounded by suburban buildings, I would have bought a house in Avon!

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