DINING: Frosting is tops at Holy Cow, Cupcakes!

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Dining - A&E

Mmm. Cupcakes.

Given that nearly universal sentiment, I suspected that volunteers would come out of the woodwork when it came time to evaluate the offerings at this week’s exclamatory eatery: Holy Cow, Cupcakes! (545 S. Rangeline Road, 571-1500). I was not disappointed.

Located adjacent to a Crystal Flash gas station just south of Carmel’s Art & Design District, the bakery—or is it cupcakery?—doesn’t put on airs. There’s a simple display case, a cash register capable of processing credit cards, and a kitchen that probably saw its fair share of burrito warm-ups in a previous life.

Daily special variations at Holy Cow, Cupcakes! include such oddities as pumpkin and mocha. (IBJ Photo/Karly Tearney)

Even the menu is understated. Holy Cow features five “everyday” flavors, the stuff you might find in an indulgent parent’s kitchen on any given afternoon: chocolate cupcakes with chocolate frosting, chocolate/vanilla, vanilla/chocolate, vanilla/vanilla and red velvet. Owner Karen von Kamecke Sutton also offers up two specialty flavors each day.

Although tempted by Friday’s Oreo and margarita and Saturday’s maple bacon and chocolate chip cookie dough, we picked a Wednesday: pumpkin and mocha. Our first surprise was the size. Holy Cow’s cupcakes ($2.50 each, $12 for six and $24 for 12) aren’t those supersized, feed-a-village concoctions that should come with a health warning. These are traditional, feed-the-need-for-sweet goodies you can indulge in with minimal guilt. And you know what? Most of us were fine with that.

Which brings us to the other revelation—at least to me. People can be pretty darn picky about their cupcakes. My half-dozen helpers provided a range of reactions, both critical and complimentary. Our consensus opinion (if you can call it that): The star of Holy Cow’s show is its frosting.

Oh, that frosting … (pause for drool cleanup). Chocolate, vanilla, cream cheese—the details didn’t make a difference in this case. The frosting was fabulous. It was sweet without being cloying, fluffy but still substantial. Creamy. Flavorful.

Cupcake-wise, the pumpkin was the most popular among our taste-testers, who praised the mild spice and moist texture that made it stand out. The mocha and red velvet cupcakes also won kudos for moisture, though our panelists complained that most of the mocha flavor came from the icing, not the cake itself.

As for the chocolate and vanilla cupcakes, they were OK, but nothing much different than we could whip up at home. Now if they’d had a bit more frosting, that might be another matter.•

—Andrea Muirragui Davis


Second in our month-long series of reviews of eateries with exclamation points in their names.



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  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

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