Get ready for radio shock

December 27, 2007
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If you've memorized the local radio dial, you can forget a lot of it beginning next month.

As IBJ reporter Anthony Schoettle wrote in this weekend's paper, several stations are starting new formats. We'll hear plenty of promos as they try to drum the changes into our heads.

The jockeying is so intense that Cumulus Media won't tip its hand about plans for its WWFT-FM 93.9. Cumulus ditched a news-talk format last month and has been running Christmas music until the changeover starts.

Will all these changes persuade you to spend more time listening to local radio? Or are you switching to satellite or listening to something else?

Read the story.
  • I switched to satellite radio over a year ago. I could no longer tolerate the deluge of commercials or the juvenile morning chatter that takes place on terrestrial radio.
  • Local FM radio is crap. So is AM for that matter.
    NPR is the only reason I turn my iPod off.
    Old technology, old news, bad music.
  • I've had Sirius Satellite radio for a year now and in all that time have not once missed local radio. I don't miss the Tom Shane commercials or the repetitive playing of The Spin Doctors or Natalie Merchant that WTTS kept trying to shove in my ears. Nor do I miss the blathering on and on from the morning talk shows. I get music in the morning with more than enough options if I don't like what one station is playing. I say good luck to local radio. I think it's only a matter of time though before they completely cease to be relevant.
  • Wow. True dat - true dat. tom Shane, please eat yourself. And yes, the music sucks. locval radio is irrelevant anymore, especially for any sort of music. About all you got left is local traffic alerts. Sad indeed, but they did it to themselves.

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