Patrick, Fisher get sponsor support

May 8, 2008
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gdaddylogoThe Indianapolis 500 should get a boost from a marketing blitz that plans to launch this month.

For the second straight year,, an Arizona-based Internet domain name registry, will be the presenting sponsor for the Indianapolis 500 television broadcast on ABC. As part of the deal, will have its iconic branding on everything from broadcast segments to aerial and in-car views.

GoDaddy will also do some separate marketing promoting its affiliation with the race and Andretti Green Racing driver Danica Patrick. GoDaddy founder Bob Parsons, who made a name for himself with his company’s racy Super Bowl ads, said GoDaddy’s presence at this year’s Indianapolis 500 will be bigger than ever.

Parsons said his decision to sponsor the broadcast was an easy one. “When you think of IndyCar racing, the first race that comes to mind is the Indianapolis 500,” Parsons said.  “They don’t call it the Greatest Spectacle in Racing for nothing.”

Patrick, 26, raised eyebrows in 2006 when she signed on to become a primary spokeswoman for GoDaddy, known for parading scantly clad women around in their television ads. Patrick said she's proud to be partnered with a company as committed to racing as GoDaddy.

Meanwhile, Sarah Fisher Racing today announced that Wisconsin-based Direct Supply Inc., a national supplier of equipment and e-commerce solutions to long-term healthcare communities, will sponsor Fisher in the upcoming Indianapolis 500.

Financial terms of the deal were not disclosed, but motorsports business experts estimated it at mid to high five-figures.

Direct Supply, which returns as a sponsor at the Indianapolis 500 for the third time, is new to SFR and Fisher, 27, of Commercial Point, Ohio.

The announcement comes the day after SFR officials said they lost their primary sponsor due to that company’s failure to meet a May 1 payment deadline.
  • Good deal for Sarah Fisher securing sponsorship for the Indy 500.
  • Now that ResQ is gone, I wonder what Sarah is going to do with that fancy race suit. It really is a shame. With all the subsidies TG has floated over the years, you'd think he'd have interest in making sure Sarah gets in the show. I know, TG provides no entitlements. Although it seems Danica has gotten her fair share of entitlements over the years-from various sources.

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  1. A Tilted Kilt at a water park themed hotel? Who planned that one? I guess the Dad's need something to do while the kids are on the water slides.

  2. Don't come down on the fair for offering drinks. This is a craft and certainly one that belongs in agriculture due to ingredients. And for those worrying about how much you can drink. I'm sure it's more to do with liability than anything else. They don't want people suing for being over served. If you want a buzz, do a little pre-drinking before you go.

  3. I don't drink but go into this "controlled area" so my friend can drink. They have their 3 drink limit and then I give my friend my 3 drink limit. How is the fair going to control this very likely situation????

  4. I feel the conditions of the alcohol sales are a bit heavy handed, but you need to realize this is the first year in quite some time that beer & wine will be sold at the fair. They're starting off slowly to get a gauge on how it will perform this year - I would assume if everything goes fine that they relax some of the limits in the next year or couple of years. That said, I think requiring the consumption of alcohol to only occur in the beer tent is a bit much. That is going to be an awkward situation for those with minors - "Honey, I'm getting a beer... Ok, sure go ahead... Alright see you in just a min- half an hour."

  5. This might be an effort on the part of the State Fair Board to manage the risk until they get a better feel for it. However, the blanket notion that alcohol should not be served at "family oriented" events is perhaps an oversimplification. and not too realistic. For 15 years, I was a volunteer at the Indianapolis Air Show, which was as family oriented an event as it gets. We sold beer donated by Monarch Beverage Company and served by licensed and trained employees of United Package Liquors who were unpaid volunteers. And where did that money go? To central Indiana children's charities, including Riley Hospital for Children! It's all about managing the risk.