Patrick, Fisher get sponsor support

May 8, 2008
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gdaddylogoThe Indianapolis 500 should get a boost from a marketing blitz that plans to launch this month.

For the second straight year,, an Arizona-based Internet domain name registry, will be the presenting sponsor for the Indianapolis 500 television broadcast on ABC. As part of the deal, will have its iconic branding on everything from broadcast segments to aerial and in-car views.

GoDaddy will also do some separate marketing promoting its affiliation with the race and Andretti Green Racing driver Danica Patrick. GoDaddy founder Bob Parsons, who made a name for himself with his company’s racy Super Bowl ads, said GoDaddy’s presence at this year’s Indianapolis 500 will be bigger than ever.

Parsons said his decision to sponsor the broadcast was an easy one. “When you think of IndyCar racing, the first race that comes to mind is the Indianapolis 500,” Parsons said.  “They don’t call it the Greatest Spectacle in Racing for nothing.”

Patrick, 26, raised eyebrows in 2006 when she signed on to become a primary spokeswoman for GoDaddy, known for parading scantly clad women around in their television ads. Patrick said she's proud to be partnered with a company as committed to racing as GoDaddy.

Meanwhile, Sarah Fisher Racing today announced that Wisconsin-based Direct Supply Inc., a national supplier of equipment and e-commerce solutions to long-term healthcare communities, will sponsor Fisher in the upcoming Indianapolis 500.

Financial terms of the deal were not disclosed, but motorsports business experts estimated it at mid to high five-figures.

Direct Supply, which returns as a sponsor at the Indianapolis 500 for the third time, is new to SFR and Fisher, 27, of Commercial Point, Ohio.

The announcement comes the day after SFR officials said they lost their primary sponsor due to that company’s failure to meet a May 1 payment deadline.
  • Good deal for Sarah Fisher securing sponsorship for the Indy 500.
  • Now that ResQ is gone, I wonder what Sarah is going to do with that fancy race suit. It really is a shame. With all the subsidies TG has floated over the years, you'd think he'd have interest in making sure Sarah gets in the show. I know, TG provides no entitlements. Although it seems Danica has gotten her fair share of entitlements over the years-from various sources.

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  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

  2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

  5. Look at the bright side. With the new Lowe's call center, that means 1000 jobs at $10 bucks an hour. IMS has to be drooling over all that disposable income. If those employees can save all their extra money after bills, in five years they can go to the race LIVE. Can you say attendance boost?