Hamilton Town Center starting lineup

May 23, 2007
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Several major retailers are poised to open in the new Hamilton Town Center, the 900,000-square-foot shopping center under construction at Interstate 69 and the new 146th Street. Simon Property Group says in documents promoting the project that it will include the following: Dick's Sporting Goods; Cost Plus World Market; JC Penney; Old Navy; Borders Books & Music; Bed Bath & Beyond; DSW; Ulta Cosmetics; and Hamilton Theater with IMAX. A site plan shows the Dick's, JC Penney and theater all situated along I-69. Simon is partnering with Gershman Brown & Associates on the project.
  • In other words, the usual suspects. When will this region offer some unique/exclusive retail offerings?
  • CarNoblesField? Unique/exclusive retail offerings? Probably never.

    Like I said to my wife when we passed a little strip mall with a Subway and a Papa John's in Key West, It's like a little taste of Fishers, right here in Key West.
  • Actually, I take that back. The IMAX theater is pretty cool. IMAX is the future of movies for those people daring enough to leave their homes for entertainment.
  • BORING!!
  • Kinda kicking the Star's butt with all this news. Great job from the conference, Mr. Retail.
  • Wait, weren't they touting the tenant mix to be similar or better than Clay Terrace? Not much differentiates this from Washington Square Mall.
  • I, too, remember the comments about creating a tenant mix better than Clay Terrace. In the marketing materials for Hamilton Town Center, Simon and Gershman Brown tout the upscale neighborhoods and higher incomes to lure in retailers. As a nearby resident, I can tell you that none of these names will make me want to go the few blocks that it would take to visit.
  • As someone who lives on the eastside, I would love to have any of these stores or a shopping center of this caliber. The only thing we currently have out of that lists is Dicks Sporting Goods.

    Maybe a nice redevelopment of Eastgate Mall would be possible.
  • Words that describe this announcement: Over-hyped. Lame Lies. Same-old-SH_T. There is NOTHING unique about ANY of these stores. So far, the IMAX is the only exciting thing to be announced at HTC.
  • what a CROCK! This will attract no one from N E S or West to visit Saxony.... Why don't they just pick up Lafayette Square Mall, put it on wheels and drop it off at Hamilton Center.,..... UNREAL!
  • What do you expect in Noblesville? Once Nobletucky.....always Nobletucky. They should've concentrated on what actually makes their city unique and that is their courthouse square.
  • Wow, if thats the starting lineup, I don't want to see who's on the bench. Value City? Burlington Coat Factory?
  • The way this project has been talked up, I was expecting something more along the lines of Neiman Marcus, Louis Vuitton, Burberry, Lacoste & Hermes.
  • Hermes in Noblesville??? HAHA!!
  • While residents of Noblesville and Fishers might have the money, they don't have the sophistication for upscale stores to locate there.
  • Sophia: Please share your definition of sophistication for us Fishers hicks. Sophistication has nothing to do with this, and there no particular enclave that holds the keys to it.
  • Hey, will they get a Dollar General and a Check N Go check cashing store there too? Can't wait!!
  • Hey, Sophia - Where are you writing from?? The sophisticated east side of Indianapolis?? Do you know most/all the residents of Noblesville and Fishers to be making this statement??
  • Does anyone recall the changes from the initial lineup for Clay Terrace? It was supposed to have an LS Ayres and another upscale department store (I believe Saks was oft mentioned). None of that materialized. Now, there certainly are some upscale stores there now, but it's different from the initial lineup. (And it seems like all the stores sell home-furnishings).

    The Fashion Mall remains the epicenter of upscale shopping in the metro area, and I see no reason why it won't continue to be. Yes, there are some high incomes out in FisherNobletucky, as there are in Z'armel. As there are in Meridian-Kissmyass. But 86th and Keystone can reach all those high incomes, and the Indy area just doesn't have the critical mass of high incomes to support two high-end shopping destinations. Especially when one is still (comparatively) remotely located like HTC.
  • The market gets what the market demands. These comments are great but that won't change the fact that Dicks, Barnes, BB&Beyond, etc are all proven here. And yes, there's lots of $$ in Fishburb and Noble-BFEgypt but there's a lot more suburbanites and hill jacks who want to shop in middle america. Look at the Development your elected officials usually pass!! Laughable!!

    All the freakin NIMBE's come out of the woodwork from here to Muncie for anything dense or creative!! When someone finally gets zoning through and adds good architecture they still have to fill it with what the market demands!!

    Did you guys really think you were going to get Park Ave??? I'm in tears with laughter right now!!!!!!!!!!!!!!!!!!!!!
  • I'm still cracking up that someone thought that Hermes and Louis Vuitton would be coming to Noblestucky.
  • Disappointed neighbor, sophistication has everything to do with it. Even though the nouveau riche of Fishers and Noblesville have recently come across some money, their tastes are still more aligned with Mooresville and Shelbyville than Carmel and Zionsville. Like the saying goes You can take the girl out of the trailer park, but you can't take the trailer park out of the girl.

    Another thing to consider is that many residents around HTC are house poor, so there is less to spend on luxury goods.
  • Dear, dear Sophia,
    Envy is a terrible thing. Resorting to trite, unfounded statements makes no case for your sophistication argument. You still have failed to give your definition of sophistication.
  • I can't answer for Sophia but I can tell you what is NOT the definition of sophistication and that would be cookie cutter garage mahals located in vinyl villages.
  • Although I am pro-development, this project is going to cause an even bigger headache for the I-69 corridor. That stretch of race track (80MPH is the norm) from I-465 all the way up to Exit 26 in Anderson is in deperate need of widening. Toss in another million square feet of retail right in the center and InDOT is going to have to move up its I-69 plans. That coorridor is by far the fastest growing region in this State and InDOT officials/Someone else's man Mitch are going to need to direct major Moves money there soon.

    Now there is talk of moving Metro Airport and Anderson Municipal Airport to Exit 13 (Lapel/Fortville) by building one large facility right along I-69.
  • CoryW:

    Totally agree on the infastructure point. My vote is run the rail right down the middle of 69 all the way to Union Station. Of course it'd be even better up Keystone or using the old rail from Union to Fairgrounds that goes all the way to Nobletucky.

    Airport at Exit13. What a great spot. Bring some real jobs up that way. Anderson couldn't hurt from that. Plus, in my opinion, point-to-point air travel will grow by leaps and bounds in this country and soon. Imagine all the national commuters being able to exit our area via Anderson Regional vs Indy Intl.

    As for traffic the sad fact is it's going to get brutal from sheer pop growth alone. Most traffic models show absolute gridlock in every major metro in something like 10 years. That's the real problem.
  • Sounds like some people need to get a grip on reality. If sophistication means I repeat - actually think - some of the remarks in this blog, I pass.
  • “You can take the girl out of the trailer park, but you can’t take the trailer park out of the girl.”

    Wow, thats pure comedy right there. Love the quote.
  • This is hilarious... I moved here from California a couple of months ago, and it's nice. The odd thing is, I have never seen such ugly comments about the coordinates of where one lives - it all looks the same to me... Oh, and all of the hype and obsession with the little town of Carmel - sad. I guess if this is the best of the best, you've got to defend that, right?
    Sure, be proud of where you live, just remember you live in Indiana.
  • I too recently moved here. I've lived in Chicago (Go Bears!) for a long time before moving to Indy and settling in Fishers. It's funny to me to hear everyone talk about Carmel is this and Fishers is that and Broad Ripple is yet another thing. Do you know what you all are? Indianapolis. Cities like Chicago can have north sides and south sides that greatly differ. Cities like New York can have a Manhattan and Brooklyn that greatly differ. This place has minor differences, but are all pretty much the same. You need to stop pointing fingers and stereotyping and get real. Instead of saying who's sophisticated and who's hick, come together and figure out a way to make your city (Indianapolis) relevant.
  • I happen to live in a vinyl village so I won't be house poor. I look forward to HTC. All of these nasty comments are ridiculous. I agree with Miss California. Get over yourselves and be glad that a beautiful shopping area is around the corner. If you don't like HTC, don't go. More parking places for me to spend my money! Ha!

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  1. How much you wanna bet, that 70% of the jobs created there (after construction) are minimum wage? And Harvey is correct, the vast majority of residents in this project will drive to their jobs, and to think otherwise, is like Harvey says, a pipe dream. Someone working at a restaurant or retail store will not be able to afford living there. What ever happened to people who wanted to build buildings, paying for it themselves? Not a fan of these tax deals.

  2. Uh, no GeorgeP. The project is supposed to bring on 1,000 jobs and those people along with the people that will be living in the new residential will be driving to their jobs. The walkable stuff is a pipe dream. Besides, walkable is defined as having all daily necessities within 1/2 mile. That's not the case here. Never will be.

  3. Brad is on to something there. The merger of the Formula E and IndyCar Series would give IndyCar access to International markets and Formula E access the Indianapolis 500, not to mention some other events in the USA. Maybe after 2016 but before the new Dallara is rolled out for 2018. This give IndyCar two more seasons to run the DW12 and Formula E to get charged up, pun intended. Then shock the racing world, pun intended, but making the 101st Indianapolis 500 a stellar, groundbreaking event: The first all-electric Indy 500, and use that platform to promote the future of the sport.

  4. No, HarveyF, the exact opposite. Greater density and closeness to retail and everyday necessities reduces traffic. When one has to drive miles for necessities, all those cars are on the roads for many miles. When reasonable density is built, low rise in this case, in the middle of a thriving retail area, one has to drive far less, actually reducing the number of cars on the road.

  5. The Indy Star announced today the appointment of a new Beverage Reporter! So instead of insightful reports on Indy pro sports and Indiana college teams, you now get to read stories about the 432nd new brewery open or some obscure Hoosier winery winning a county fair blue ribbon. Yep, that's the coverage we Star readers crave. Not.