Helping pets pop pills: Butler MBA student invents easy way to medicate animals

Rob Puma's idea of a romantic date is not making dog treats in his kitchen. Yet that's exactly what he found himself doing with his girlfriend over Valentine's Day weekend in 2004. The unusual celebration of a lover's holiday was part of what began as a semesterlong MBA project at Butler University four years ago and became, as trite as it sounds, a labor of love for Puma, the inventor of Medi-Crunch, a snack designed to help people medicate their...

 

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