Hip sandwich chain eyes Indy

November 18, 2008
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Which WichA Dallas-based sandwich chain plans to open up to 10 locations in central Indiana in the next several years, IBJ's Chip Cutter reports. Local franchisee Darcie Mueting is scoping out real estate and hopes to bring the Which Wich chain to the area by next spring. The chain, known for its simple ordering process, $4.75 sandwiches and hip atmosphere, was recently named a "hot concept" by Nation's Restaurant News. When customers walk into the chain's restaurants, they can mark their sandwich selections and condiment choices on a brown paper bag. That bag then goes to a sandwich maker, who places the completed "'wich" in the bag. Read the full story from Real Estate Weekly here. Anyone tried them?
  • of course they are eyeing a strip center in carmel.. barf
  • I experienced Which Wich for the first time when I was down in Nashville, TN. It's such a fun concept with tons of different sandwich possibilities. And, I love their homemade chips!

    I'm excited they're looking at Central Indiana - hopefully Downtown Indy is in their plans!
  • I'd rather see Potbelly Sandwich Works from Chicago land here. I have to travel to Lafayette to get my fill of their grub.
  • I'd rather see a salad restaurant, where you can order your own salad the way you want it and the preparers chop up the salad, mixing the ingredients and the dressing. That way you'll have an well incorporated salad, rather than just layers and you'd have to cut it in smaller pieces and mix it up yourself. We have this concept restaurant here in Tucson, Arizona and it is GREAT.
  • Potbelly's is definitely better...I don't know why someone hasn't put one downtown yet. Please do not put the new sandwich shops in strip malls. Why does everything have to be oriented for a strip mall in Indy?

    What about 3Mass? Put one in there...don't care if it's a chain, it's not a large chain, plus there are other chains on Mass Ave. already (Starbucks and Global Gifts). Just keep Subway and garbage like that away!
  • Probably won't set up shop in Beech Grove or Greenwood, so I'll never know it's here.
  • I have eaten their sandwiches in Dallas. Good quality and a tasty product. I do agree, however, with the calls for Potbelly. Their hot pepper sauce will clear your sinuses ,and the cookies are great!
  • Poybelly's used to be just one location on Lincoln Avenue in Lincoln Park when I lived there. Whenever I'd return to Chicago, I'd be sure to stop in. I was so happy to learn a few years ago that the company had been bought, and expanded. I've seen Potbelly's as far away as Columbus, Ohio, as well as throughout Chicagoland.

    It appears as if part of their business model includes being in college towns, getting the students hooked on the good stuff, then when they move to Chicago to work upon graduating, they're an excellent customer base that doesn't need to be developed.
  • Dustin Says:
    November 18th, 2008 at 2:23 pm
    I’d rather see a salad restaurant, where you can order your own salad the way you want it and the preparers chop up the salad, mixing the ingredients and the dressing. That way you’ll have an well incorporated salad, rather than just layers and you’d have to cut it in smaller pieces and mix it up yourself. We have this concept restaurant here in Tucson, Arizona and it is GREAT

    I agree Dustin. I've done salads at home that way for a few years, sure wish restaurants did the same.....
  • I used to live by that original Potbelly on Lincoln too. Back in my younger days I used to go there all the time. If there's a chain Indy needs, Potbelly is it!
  • Dustin, have you tried Tossed in Fishers for your salad restaurant? They have a list of ingredients that you can mix and match that end up in a HUGE salad that makes two to three meals for one person. They also have signature salads and wraps for those that don't want to combine their own ingredients. I go all the time, although I was sad when they took sweet potatoes and asparagus off the menu.
  • Not a new concept - THE BROWN BAG opened in Tucson in the early 70's - same concept.
  • Isn't When Eddie met Salad over near IUPUI the same salad concept you are all talking about?
  • I tried a great salad restaurant chain in Orlando, It is called Sweet Tomatoes and they have salads and mostly soups. Its an all you can eat salad/soup buffet with some pastas and breads.

    During the spring, each month they focus on one fruit and have multiple salads, breads, soups and desserts made with that particular fruit.

    Definitely something I wish we had in Indy.
  • POTBELLY's POTBELLY's The furthest one that I have seen is Washington DC near Judiciary Square! Love it, always packed, and I always go to it when I am in Merrillville doing work. Didn't know Purude area had one. Its decor would fit in very nicely for a downtown location in one of the older buildings and store fronts.

    Much better food than some others, they always allow live local music in there, and you can get IBC Cream Soda!

    Hmmmmm, potbelly!
  • Lisa and Cat, the restaurant we have here in Tucson is called Chopped. Check out www.choppedtucson.com. Maybe you guys can actually email or contact this company to see if they are interested in branching out :) They have two locations here in town and let me tell you, people FLOCK to get their food, because it's just simply GREAT! I've tried Sweet Tomatoes, but not like how I like it :) And Lisa, I have never heard of Tossed, I'm sure next time I come back to Indy to visit, I will have to check it out. Thanks!
  • I love that the guy who wrote this article is named Chip Cutter. Perhaps he could work for Which Wich is some potato capacity...
  • Dustin- Chase tower monument circle- Bistro 111 Cafeteria
    They have what you are talking about.
  • There's a Potbelly's in Philadelphica near the hospital / college. Really good tea! I like the atmosphere too.
  • Waiting for Pinkberry and Genki Sushi to arrive...in 10 years maybe
  • Joyce, why do you say they won't build in Greenwood? They are adding a lot of new places to eat there and on US 31 South right before you get to Greenwood. It's great because I'm close enough I can walk to everything around there.
  • Good call, Teresa, I was thinking the same thing. I work in the Chase tower and the Bistro has a great salad concept...you fill up a bowl with all of the extras, hand it over, pick your lettuce type and any protein (nuts/meat/etc) and dressing and they toss it around for you. It's great.
  • Another chain? Every time you eat at a chain, you put another independently owned and operated restaurant out of business. Support your local taxpayers. Chains don't.
  • Please make a list of these great local places to eat you are always talking about. Im not doubting that we have some good places to eat, just dont know where. But please quit spouting off about how eating at chains will be the end of the world.
  • I agree with downtowner... the world isn't going to end by going to chains. And remember, some chains started out as independent restaurants before they launched into big corporations... the biggest example being McDonald's.

    I sometimes think that the people that scream the most that people shouldn't go to chains are the restaurant owners who aren't doing well. I'm always amazed by that attitude. If you have a great idea and are doing well enough, why wouldn't you want to expand and/or sell? The little independent places that are doing well and don't want to expand will survive. Back to my first sentence of this paragraph... the ones who aren't doing well will be the ones to go... but it isn't always the economy why they aren't doing well... sometimes it is service, quality of ingredients, etc. Some owners just don't like to face that fact... that, oh my gosh I said it, it may just be them and the way they run their business.
  • One of these days my favorite place for fresh salads (plus soups & pasta) will come to Indy. Nora would be a perfect setting. We have nothing really like this - but should. Every time I visit one in the south there are lines almost out the doors....and the repeat customers are legion.
  • I'm guessing the location at Rangeline and West Carmel Drive formerly occupied by Earl of Sanwich is up for grabs. It's too bad E of S closed. They had really good sandwiches. I think they were just a little too expensive for what you got. I hate to think that people pay for quantity over quality, but that appears to be the case more often than not. When you can get gigantic sandwiches from Subway, Quiznos, et al, for under $6-7, it's going to be hard to sell higher quality but smaller sandwiches when you have to shell out $11 or $12 for the combo.

    On another note, I'd add my voice to those hoping for a Potbelly. Their food is great. I would also like to see a Cosi. They make this great flatbread in the stores that is crispy on the outside and chewy on the inside, and makes for a really yummy sandwich. They also have salads and soup. Next time you're at Dulles Airport, the Cosi is right across the hall from Five Guys.
  • Another Potbelly's fan that made a habit of always trying to stop in whenever I'm headed to or in Chicago. I too was surprised that Indy still does not have one. Seems like there has to be some rationale to avoid installing more locations in Indiana besides in Lafayette, Merrillville, & Highland. Anyway, I'll stop sounding desperate but can't wait for one to finally land in Indy!

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