Hummer buyers are back

July 29, 2008
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Gas prices have been up for quite a while now, so are buyers of the H2 Hummer, the king of sport-utility vehicles, pulling back?

Not as much as one might think, says Corey Lockhart, Hummer general manager at Lockhart Hummer in Fishers.

Sales a couple of months ago were down by about half from the heyday of two years ago, when gas prices were a fraction of todayâ??s levels, Lockhart says. But the downturn coincided with the American Axle strike, which crimped the flow of parts to the H2 plant in Mishawaka and ultimately the number of finished vehicles on Lockhartâ??s lot.

Now that H2 inventories are climbing and gas prices have stabilized, buyers are returning, he says.

The buyers are the same crowd as before: self-employed people who want to drive a big vehicle. With average household incomes of more than $150,000, paying more for gas isnâ??t a big issue.

Gas prices never came up during sales chatter a couple of years ago, Lockhart recalls. Now the topic usually surfaces, but not for long.

â??Half the time, itâ??s half-hearted joking about it,â?? Lockhart says.

What do you think?
  • There will always be a few late-adopters who can't or won't adopt to the new reality and social responsibility.

    Are new buyers able to avail themselves of the IRS's accelerted depreciation schedule for the big SUVs which were created several years ago? Your tax doillars at work again.
  • Whenever I see someone in a Hummer, I immediately think A**hole. And I see why the rest of the world hates us. We are excessive and ridiculous and to me the Hummer symbolizes that. Hummer people are egotistical show-offs who seem to think they have no responsibility to the rest of the world. I actually get angry when I see them on the road. People we've got to start changing the way we live!!
  • You people need to seek counseling. You get angry when you see someone driving a Hummer? That's sick. When I read comments like that the first thing I think of is A-hole......
  • Ifif people want to drive Hummers they should be paying more--more for gas since they're depleting our resources, more for taxes to repair roads torn up by these monsters, and more for insurance since they demolish anything they run into. Come on, people. It makes me sick when I see ads for zero percent financing on these monstrosities.
  • Brett must be a Hummer owner.
  • I don't think gas prices have 'stabalized'.
    This is a temporary bubble.
    Hummers are merely a sign of status. They are a waste of materials and gas. Just because you can afford it doesn't mean you should buy it.
    They leave behind horrible amounts of pollution and have terrable gas milage.
    They are cars people, not children. We should purchase cars that are not only good for us, but good for society, which sometimes means not owning a car at all.
  • Ifif people want to drive Hummers they should be paying more–more for gas since they’re depleting our resources, more for taxes to repair roads torn up by these monsters, and more for insurance since they demolish anything they run into. Come on, people. It makes me sick when I see ads for zero percent financing on these monstrosities.

    Please, get help...

    They are cars people, not children. We should purchase cars that are not only good for us, but good for society, which sometimes means not owning a car at all.

    Good then move to China and get a rickshaw..
  • Interesting how some equate driving a larger vehicle to consumption of gas. I know many people that have economy and mid-size cars that drive more miles than others. Not much common sense and no statistaical support!
  • I happen to be one of those A-holes who is leasing an H3. I wanted something that would be safe for my wife to drive everyday, be able to haul large loads from the home-improvement store, and yes, look pretty cool while doing it. Had it for over a year now, and it has about 8,000 miles on it. Now tell me, who's doing more environmental harm? Me, or the soccer mom making a dozen short trips every day in her minivan, shuttling kids all over the place? Are people really concerned with the environmental effects, or just what's more socially acceptable?
  • Hummer drivers aren't a-holes. Hummer drivers with big chrome rims are a-holes.

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