Hunting real estate prey

March 21, 2007
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The retail real estate firm formerly known as The Linder Co. is creating buzz with a catchy new name. But it's taking a little getting used to. During a recent phone interview, principal Scott Gray was halfway through saying the old name when he corrected himself with the new one: Sitehawk Retail Real Estate.

The Sitehawk principals bought The Linder Co. from former president Gary Linder a few years ago and thought it was time for a name change. With help from locally based Hendrix Rader & Wise Inc., they came up with Sitehawk.

"We think it's a name people remember," Gray said. Plus, it gives Gray's job a new air of excitement: His 15-year-old son said it makes dad seem like a secret agent.

Got any new-name suggestions for other firms?
  • No suggestions for other firms, but how about Schouten 'bout Real Estate as a new name for your blog?
  • Yes, Chris, that's a great name for a blog. Wish I had thought of that.
  • Hope they don't have a mouthful of food when spitting out thier name sitehawk retail real estate, one would have to stop for more air...

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