The retail real estate firm formerly known as The Linder Co. is creating buzz with a catchy new name. But it's taking a little
getting used to. During a recent phone interview, principal Scott Gray was halfway through saying the old name when he corrected
himself with the new one: Sitehawk Retail Real Estate.
The Sitehawk principals bought The Linder Co. from former president Gary Linder a few years ago and thought it was time for a name change. With help from locally based Hendrix Rader & Wise Inc., they came up with Sitehawk.
"We think it's a name people remember," Gray said. Plus, it gives Gray's job a new air of excitement: His 15-year-old son said it makes dad seem like a secret agent.
Got any new-name suggestions for other firms?
The Sitehawk principals bought The Linder Co. from former president Gary Linder a few years ago and thought it was time for a name change. With help from locally based Hendrix Rader & Wise Inc., they came up with Sitehawk.
"We think it's a name people remember," Gray said. Plus, it gives Gray's job a new air of excitement: His 15-year-old son said it makes dad seem like a secret agent.
Got any new-name suggestions for other firms?
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