Hunting real estate prey

March 21, 2007
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The retail real estate firm formerly known as The Linder Co. is creating buzz with a catchy new name. But it's taking a little getting used to. During a recent phone interview, principal Scott Gray was halfway through saying the old name when he corrected himself with the new one: Sitehawk Retail Real Estate.

The Sitehawk principals bought The Linder Co. from former president Gary Linder a few years ago and thought it was time for a name change. With help from locally based Hendrix Rader & Wise Inc., they came up with Sitehawk.

"We think it's a name people remember," Gray said. Plus, it gives Gray's job a new air of excitement: His 15-year-old son said it makes dad seem like a secret agent.

Got any new-name suggestions for other firms?
  • No suggestions for other firms, but how about Schouten 'bout Real Estate as a new name for your blog?
  • Yes, Chris, that's a great name for a blog. Wish I had thought of that.
  • Hope they don't have a mouthful of food when spitting out thier name sitehawk retail real estate, one would have to stop for more air...

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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.