A new ISO marketing move

December 18, 2007
Back to TopCommentsE-mailPrintBookmark and Share
Just yesterday, the Indianapolis Symphony Orchestra announced a new addition to its schedule--a Tuesday night preview concert of music excerpts from upcoming shows. The Jan. 8 coming-attractions evening ticket price is $5, which also includes a 2-for-1 offer for a future show.

Getting audiences to sample is always a challenge for symphonic music (as well as dance, opera and just about all of the "higher" arts).  And this sampler night certainly seems like a worth-a-shot program. I know a number of people who might consider braving a cold winter Tuesday night to get a taste of the ISO.

These days, the Hilbert Circle Theatre is filled with Yuletide Celebration attendees. And during the regular season, there is a loyal, appreciative audience. But, for the rest of you, why haven't you gone to the symphony lately?

And if you are a Yuletide-and-only-Yuletide or Pops-and-only-Pops or Conner-Prairie-but-not-Hilbert-Theatre attendee, what are the barriers keeping you away?

Do you believe programs such as the sampler night ultimately can help convert some of you into regular ISO goers?

Your thoughts?
ADVERTISEMENT
  • Seems pretty clever to me. In fact, why not have a mini-version of such a thing as part of the 'Yuletide' show . . . a 'trailer' of sorts for coming ISO attractions?
  • I think it sounds cool-- I would definitely be interested in seeing the Symphony for $5!
  • As a 20 something arts patron I think the $5 preview night is a wonderful idea -- personally, I hope to take advantage of this preview opportunity. My guess is that I’d do this two to three times a year. I don't know what it is about people my age but we are hard to nail down as far as high ticket prices go for traditional performing arts...but I think this was a great move by the ISO!
  • Great move on the part of the ISO....not just for trying to entice some younger patrons, but also those who would like to attend, but are not in a financial position to purchase a couple of normal admission tickets.

    It also allows people who think of the symphony as stuffy to see what it is really like in a less formal setting.
  • This is awesome!! With that type of opportunity, I'm going to bring my 7 yo daughter downtown to see it. No time like the present to submerse her in the arts.
  • I like it but I'd like it even better if it were earlier than 8pm. A little closer to quitting time at work and I'd be a definite attender.

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. Yes sir keep cashing those 300K a year checks direct to IMS, while millions disappear from the teams like Rahal's. Guess there wasn't enough ka- ching going around to keep Sarah Fisher in business without their "merger". LOL._____.Meanwhile back in Realville the series with the "best racing in the world" drew what appeared to be about 5000 live spectators ( and probably 1500 of those Target "freebies", and was beaten in the ratings by a series that reportedly consists of "parades" and aired while most people are still sleeping. That will generate those big ka-chings for sure. :-). But, hey, as long as the Speedway gets the cash who gives a damn about the teams?

  2. Welcome to PETERSON LOAN AGENCY Company (A Personalized Service for All Your Financial Needs) We, Liberal Investment Company Providers offers loan at a very low interest rate of 2%, we offer Personal loans, Debt Consolidation Loan, Venture Capital, Business Loan, Educational Loan, Home Loan, and Loan for any reason and urgent needs!. with a maximum duration of 30 years. Have you been turned down by your bank? Do you have bad credit? Do you have unpaid bills? Are you in debt? Do you need to set up a business? Worry no more as we are here to offer you a low interest loan. Our loan ranges from $5,000-USD (Five Thousand US dollars) to $50, 000,000.00.(Fifty Million US dollars). We also lend in USA DOLLARS EURO and POUNDS ! Fill in this form and forward it to our email: PETERSONLOANAGENCY@GMAIL.COM 1. Your Full names:_______ 2. Contact address:_______ 3. Country Of Residence:______ 4. Loan Amount Required:________ 5. Duration:_____ 6. Gender:_____ 7. Occupation:________ 8. Monthly Income:_______ 9. Date Of Birth:________ 10.Telephone Number:________ 11. Purpose of loan:_________ Yours In Service, MR PERRY, PETERSONLOANAGENCY@GMAIL.COM

  3. If I could actually get the prices...I would do this on my own. We need laws that force provides to publish the costs they will charge. Everyone else gives you the price in advance...except hospitals.

  4. I was under the impression that fencing is not allowed on a front yard and that on a corner, both sides are considered "front" yards, therefore can't be fenced without a variance. Also impedes the visibility for drivers at the intersection. Am I understanding this correctly? Might be why a fence was not included in the plans and a request for a variance will have to be made?.

  5. I was a big fan of Cowards and Carrots, which I got a chance to see at the show. It's currently on Kickstarter, but the designer also put out What's He Building in There last year, which got a fair amount of buzz.

ADVERTISEMENT