Tennis tournament hires ad firm

February 17, 2009
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ITCThe Indianapolis Tennis Championships (formerly the RCA Championships) announced today its selection of Hirons & Company as its advertising and public relations agency of record. Through the three-year contract, Hirons & Company will provide strategic communications support as the Indianapolis Tennis Championships gears up for the 2009 tournament. Financial terms of the deal were not disclosed. The 2009 ITC will be held July 18-26 at the Indianapolis Tennis Center.

“We felt Hirons’ sports and entertainment experience and focus on driving ticket sales made them a great match for our needs,” said Sarah Brelage, Executive Director for Staff Operations.

Indianapolis-based Hirons will provide support with communications and media relations activities and will also collaborate with the ITC to develop a plan to effectively position the tournament, increase ticket sales and promote the Healthy and Active Lifestyles (HAL) program.

“The Indianapolis Tennis Championship is a premier event not only for the sport, but for the city,” said Tom Hirons, president and CEO of Hirons & Company. “We feel privileged to help continue the competition’s legacy of success through our partnership.”
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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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