Indians hit 8-year attendance high

September 2, 2008
Back to TopCommentsE-mailPrintBookmark and Share
vicfieldWith the books just closed on the Indianapolis Indians' 2008 season, the team’s front office is already looking forward to next season. And why not? This team is hot. Red hot. And I’m not talking about on the field, where they amassed a 68-76 record.

In a time when fans are quick to grumble about the Pacers’ on- and off-court  shortcomings, Peyton Manning’s injuries and disappearing act and even the escalators at the new Lucas Oil Stadium, the Indians have become the darling of the local sports scene.

Win or lose, this team has been attracting fans in growing numbers since 2003, when season attendance at Victory Field fell to 555,000. This year the Indians drew 606,155, the team’s highest attendance mark since 2000. That puts the team’s average attendance at 8,538 per game. Since June 19—a stretch of 38 games—the team averaged more than 10,000 fans per game. Saturday's season closing game drew 15,066.

The attendance turnaround started when team officials began making a serious push to brand Indians baseball as affordable, family entertainment. It’s been a theme forwarded by the team’s local ad agency, Hirons & Co., sans glitzy marketing campaigns or the zany game-day antics that often dot the minor league baseball landscape.

“We think providing affordable, family fun in a safe, clean environment is more important that anything else,” said Indians General Manager Cal Burleson.

The Indians also have gained corporate support for their efforts. Sponsorship revenue is up 20 percent this year over last, Burleson said. “Obviously our message is resonating,” he said. “We feel very good about that.”

Indians officials, who have an agreement to be the AAA farm team of the Pittsburgh Pirates through 2012, recently announced that ticket prices will be unchanged for next year. Reserved seats are $9, box seats are $13. Knock off $1 for kids.

“We need to be really aware of our tickets’ price point, and how that fits into the market,” Burleson said. “We want to make sure we stay affordable for everyone.”
ADVERTISEMENT
  • Really good to hear. If only the TB Rays could reach these kind of attendance numbers. ;-)
  • I am a season ticket holder and am proud to say I used every ticket this year. I handed them out to clients and employees and attended a number of games myself. Best value and entertainment in town.
  • Great to hear about the Indians. Indianapolis is a fun city, and I am glad that they enjoy the Pirates Triple-A ball club. They're for sure some fun players on that team.
  • PS - Anyone interested, I run an awesome Pittsburgh Pirates blog on MLBlogs.com. The link can be found below, and be sure to spread the word!
    http://theburghblues.mlblogs.com/
  • I don't know why the Pirates need a triple A farm team they already have one at PNC Park

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

  2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

  5. Look at the bright side. With the new Lowe's call center, that means 1000 jobs at $10 bucks an hour. IMS has to be drooling over all that disposable income. If those employees can save all their extra money after bills, in five years they can go to the race LIVE. Can you say attendance boost?

ADVERTISEMENT