Indians hit home run with sponsors

July 24, 2008
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indyindlogoAt a time when many professional sports teams and properties are seeing their revenue drop in the wake of a rocky economy, the Indianapolis Indians this year have seen a nearly 18 percent increase in its sponsorship income.

The Indians, a AAA farm team of Major League Baseball’s Pittsburgh Pirates, have signed new or expanded deals this year with Cardinal Fitness, Coors Brewing Co., Ivy Tech Community College, Pepsi, Qdoba Mexican Grill, Toyota and Vincennes University among others.

The Indians have brought in $1.62 million in sponsorship sales this year, up from $1.37 million last year. Team officials said this year’s sponsorship revenue could go slightly higher.

Cal Burleson, Indians vice president and general manager, said the cost of team sponsorship for the Indians relative to other professional teams during this soft economy could be one reason why sponsorship revenue is growing.

“Our attendance is up 1 percent from this same time a year ago, and last year was a very good year in terms of attendance,” Burleson said. “We are becoming more professional in the way we approach sponsors, and we feel we’ve created a framework for sponsors to succeed.”
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  • Good for the Tribe! That organization continues to be Indy's homerun.
  • This franchise is a steady .375 hitter financially. Not all that fancy, but very solid, very consistent. Some would like to see more zany marketing for a minor league team, but their approach has proven to be very reliable for this market.
  • I enjoy the facility each time I go there. I love that it is one of few minor league programs thats profitable, and they maintain a first class facility. When I was sitting there thinking about it. I couldn't believe that the place was over 10 years old!
  • I go to games on the weekends and the place is completely packed. Why wouldn't companies want that kind of exposure? Go Indians!
  • Even though this was a basketball town and now a football town, I have seen the victory Field pretty packed every time that I have gone in the past several years. Even durring the day games (when most people are suppose to be at work), there is a big croud. But ofcourse, any group of people would be bigger than the pacers croud for the 2007-2008 season.

    If advertisers are smart investors, they would flock to Baseball, Motor-Racing, and Football in Indiana (for the 2008 through 2009 years if not longer). That was odd for me to say since we (Indiana and Indianapolis) has always been known as Basketball state/city for decades. But to put it simple, to do good investing with sponsorships, one must tap into where the solid crouds are going and what is in the pop culture.
  • I'm not sure a more aggressive or zany marketing approach would fly in this market. It will be interesting to see how the Indians grow the pie from here.
  • I agree. As someone who used to work in minor league ball (not with Indy) I appreciate the lack of gimmicks. They do it old school.

    Although that logo could use a workover, which would help increase merchandise sales.

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  1. This is a terrible idea. I have an enormous amount of respect and appreciation for all the men and women who wear a uniform and serve the Indy Metro area. They don't get paid enough for all the crap they have to take. Low Pay and Benefits. Every thug and crazy taking pot shots at them. The statistics, demographics, and data that we have accumulated for umpteen years DO NOT LIE. Let's focus on making sure that the politicians that are "mandating" this crap are living where THEY are supposed to be living. Let's make sure that the politicians are not corrupt and wasting resources before we start digging into the folks on the front lines trying to do a difficult job. Since we are "hip" to "great ideas" Let's round up all the thugs in the Indy Metro area who are on parole violation as well as those in Marion County Jail that are never going to be rehabilitated and ship them down to Central America or better yet...China. Let's see how they fare in that part of the world.

  2. Once a Marion Co. commuter tax is established, I'm moving my organization out of Indianapolis. Face it, with the advancement in technology, it's getting more cost effective to have people work out of their homes. The clock is running out on the need for much of the office space in Indianapolis. Establishing a commuter tax will only advance the hands of the clock and the residents of Indianapolis will be left to clean up the mess they created on their own, with much less resources.

  3. The 2013 YE financial indicates the City of Indianapolis has over $2 B in assets and net position of $362.7 M. All of these assets have been created and funded by taxpayers. In 2013 they took in $806 M in revenues. Again, all from tax payers. Think about this, Indianapolis takes in $800 M per year and they do not have enough money? The premise that government needs more money for services is false.

  4. As I understand it, the idea is to offer police to live in high risk areas in exchange for a housing benefit/subsidy of some kind. This fact means there is a choice for the officer(s) to take the offer and receive the benefit. In terms of mandating living in a community, it is entirely reasonable for employers to mandate public safety officials live in their community. Again, the public safety official has a choice, to live in the area or to take another job.

  5. The free market will seek its own level. If Employers cannot hire a retain good employees in Marion Co they will leave and set up shop in adjacent county. Marion Co already suffers from businesses leaving I would think this would encourage more of the same.

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