Indians stay hot in down economy

May 4, 2009
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arbysThe Indianapolis Indians continue to score sponsorship deals during a down economy. Late last week, the Indians signed a deal with Arby’s and WJJK-FM 104.5 to present 2-for-1 Tuesdays, a special discount-ticket promotion for Tribe fans. The deal, Indians officials said, has been a couple months in the making.

Financial terms of the deal were not released, but Indians General Manager Cal Burleson called the pact a win-win. It brings the franchise another corporate partner, and allows the AAA minor league baseball team to offer even more affordable tickets to its fans, Burleson said. The deal fits nicely into the Indians’ strategy of increasing attendance by offering one of the most economical entertainment options in Indianapolis. It’s a strategy team officials hope will push attendance above 600,000 again this season. Last year, the team drew 606,155 fans, the team's highest attendance mark since 2000.

The deal begins this week and will run throughout the season.

Indians fans can visit any of the 60 participating central Indiana Arby’s locations to pick up a 2-for-1 ticket voucher. Arby’s 2-for-1 coupons will be distributed on every Arby’s customer's tray or bag both in-store and at drive through windows. The vouchers are valid for all remaining nine Tuesday home games at Victory Field.

In addition to promoting Arby's 2-for-1 Tuesdays to station listeners, Classic Hits 104.5 WJJK will also be at Victory Field for every Tuesday evening home game distributing free giveaways for Indians fans.

Fans may redeem 2-for-1 coupons at the Victory Field Box Office at 501 West Maryland St. or at any Ticketmaster outlet.
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  • As someone who used to work in the industry, I've always thought the Indians management was a bit conservative for the minor league game -- but good to see that they are reacting to this finacial environment with this type of deal. Unlike other teams in this town, they seem to recognize that the community needs a little wallet relief. With the constant drivel coming out of the Colts camp and the Pacers struggles, it's not a huge leap to proclaim that Max, Cal and Randy are running the best sports operation in town...

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  1. In reality, Lilly is maintaining profit by cutting costs such as Indiana/US citizen IT workers by a significant amount with their Tata Indian consulting connection, increasing Indian H1B's at Lillys Indiana locations significantly and offshoring to India high paying Indiana jobs to cut costs and increase profit at the expense of U.S. workers.

  2. I think perhaps there is legal precedence here in that the laws were intended for family farms, not pig processing plants on a huge scale. There has to be a way to squash this judges judgment and overrule her dumb judgement. Perhaps she should be required to live in one of those neighbors houses for a month next to the farm to see how she likes it. She is there to protect the people, not the corporations.

  3. http://www.omafra.gov.on.ca/english/engineer/facts/03-111.htm Corporate farms are not farms, they are indeed factories on a huge scale. The amount of waste and unhealthy smells are environmentally unsafe. If they want to do this, they should be forced to buy a boundary around their farm at a premium price to the homeowners and landowners that have to eat, sleep, and live in a cesspool of pig smells. Imagine living in a house that smells like a restroom all the time. Does the state really believe they should take the side of these corporate farms and not protect Indiana citizens. Perhaps justifiable they should force all the management of the farms to live on the farm itself and not live probably far away from there. Would be interesting to investigate the housing locations of those working at and managing the corporate farms.

  4. downtown in the same area as O'malia's. 350 E New York. Not sure that another one could survive. I agree a Target is needed d'town. Downtown Philly even had a 3 story Kmart for its downtown residents.

  5. Indy-area residents... most of you have no idea how AMAZING Aurelio's is. South of Chicago was a cool pizza place... but it pales in comparison to the heavenly thin crust Aurelio's pizza. Their deep dish is pretty good too. My waistline is expanding just thinking about this!

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