Indians stay hot in down economy

May 4, 2009
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arbysThe Indianapolis Indians continue to score sponsorship deals during a down economy. Late last week, the Indians signed a deal with Arby’s and WJJK-FM 104.5 to present 2-for-1 Tuesdays, a special discount-ticket promotion for Tribe fans. The deal, Indians officials said, has been a couple months in the making.

Financial terms of the deal were not released, but Indians General Manager Cal Burleson called the pact a win-win. It brings the franchise another corporate partner, and allows the AAA minor league baseball team to offer even more affordable tickets to its fans, Burleson said. The deal fits nicely into the Indians’ strategy of increasing attendance by offering one of the most economical entertainment options in Indianapolis. It’s a strategy team officials hope will push attendance above 600,000 again this season. Last year, the team drew 606,155 fans, the team's highest attendance mark since 2000.

The deal begins this week and will run throughout the season.

Indians fans can visit any of the 60 participating central Indiana Arby’s locations to pick up a 2-for-1 ticket voucher. Arby’s 2-for-1 coupons will be distributed on every Arby’s customer's tray or bag both in-store and at drive through windows. The vouchers are valid for all remaining nine Tuesday home games at Victory Field.

In addition to promoting Arby's 2-for-1 Tuesdays to station listeners, Classic Hits 104.5 WJJK will also be at Victory Field for every Tuesday evening home game distributing free giveaways for Indians fans.

Fans may redeem 2-for-1 coupons at the Victory Field Box Office at 501 West Maryland St. or at any Ticketmaster outlet.
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  • As someone who used to work in the industry, I've always thought the Indians management was a bit conservative for the minor league game -- but good to see that they are reacting to this finacial environment with this type of deal. Unlike other teams in this town, they seem to recognize that the community needs a little wallet relief. With the constant drivel coming out of the Colts camp and the Pacers struggles, it's not a huge leap to proclaim that Max, Cal and Randy are running the best sports operation in town...

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  1. These liberals are out of control. They want to drive our economy into the ground and double and triple our electric bills. Sierra Club, stay out of Indy!

  2. These activist liberal judges have gotten out of control. Thankfully we have a sensible supreme court that overturns their absurd rulings!

  3. Maybe they shouldn't be throwing money at the IRL or whatever they call it now. Probably should save that money for actual operations.

  4. For you central Indiana folks that don't know what a good pizza is, Aurelio's will take care of that. There are some good pizza places in central Indiana but nothing like this!!!

  5. I am troubled with this whole string of comments as I am not sure anyone pointed out that many of the "high paying" positions have been eliminated identified by asterisks as of fiscal year 2012. That indicates to me that the hospitals are making responsible yet difficult decisions and eliminating heavy paying positions. To make this more problematic, we have created a society of "entitlement" where individuals believe they should receive free services at no cost to them. I have yet to get a house repair done at no cost nor have I taken my car that is out of warranty for repair for free repair expecting the government to pay for it even though it is the second largest investment one makes in their life besides purchasing a home. Yet, we continue to hear verbal and aggressive abuse from the consumer who expects free services and have to reward them as a result of HCAHPS surveys which we have no influence over as it is 3rd party required by CMS. Peel the onion and get to the root of the problem...you will find that society has created the problem and our current political landscape and not the people who were fortunate to lead healthcare in the right direction before becoming distorted. As a side note, I had a friend sit in an ED in Canada for nearly two days prior to being evaluated and then finally...3 months later got a CT of the head. You pay for what you get...

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