Indians stay hot in down economy

May 4, 2009
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arbysThe Indianapolis Indians continue to score sponsorship deals during a down economy. Late last week, the Indians signed a deal with Arby’s and WJJK-FM 104.5 to present 2-for-1 Tuesdays, a special discount-ticket promotion for Tribe fans. The deal, Indians officials said, has been a couple months in the making.

Financial terms of the deal were not released, but Indians General Manager Cal Burleson called the pact a win-win. It brings the franchise another corporate partner, and allows the AAA minor league baseball team to offer even more affordable tickets to its fans, Burleson said. The deal fits nicely into the Indians’ strategy of increasing attendance by offering one of the most economical entertainment options in Indianapolis. It’s a strategy team officials hope will push attendance above 600,000 again this season. Last year, the team drew 606,155 fans, the team's highest attendance mark since 2000.

The deal begins this week and will run throughout the season.

Indians fans can visit any of the 60 participating central Indiana Arby’s locations to pick up a 2-for-1 ticket voucher. Arby’s 2-for-1 coupons will be distributed on every Arby’s customer's tray or bag both in-store and at drive through windows. The vouchers are valid for all remaining nine Tuesday home games at Victory Field.

In addition to promoting Arby's 2-for-1 Tuesdays to station listeners, Classic Hits 104.5 WJJK will also be at Victory Field for every Tuesday evening home game distributing free giveaways for Indians fans.

Fans may redeem 2-for-1 coupons at the Victory Field Box Office at 501 West Maryland St. or at any Ticketmaster outlet.
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  • As someone who used to work in the industry, I've always thought the Indians management was a bit conservative for the minor league game -- but good to see that they are reacting to this finacial environment with this type of deal. Unlike other teams in this town, they seem to recognize that the community needs a little wallet relief. With the constant drivel coming out of the Colts camp and the Pacers struggles, it's not a huge leap to proclaim that Max, Cal and Randy are running the best sports operation in town...

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  1. Why should I a home owner pay for this"car sharing" ????

  2. By the way, the right to work law is intended to prevent forced union membership, not as a way to keep workers in bondage as you make it sound, Italiano. If union leadership would spend all of their funding on the workers, who they are supposed to be representing, instead of trying to buy political favor and living lavish lifestyles as a result of the forced membership, this law would never had been necessary.

  3. Unions once served a noble purpose before greed and apathy took over. Now most unions are just as bad or even worse than the ills they sought to correct. I don't believe I have seen a positive comment posted by you. If you don't like the way things are done here, why do you live here? It would seem a more liberal environment like New York or California would suit you better?

  4. just to clear it up... Straight No Chaser is an a capella group that formed at IU. They've toured nationally typically doing a capella arangements of everything from Old Songbook Standards to current hits on the radio.

  5. This surprises you? Mayor Marine pulled the same crap whenhe levered the assets of the water co up by half a billion $$$ then he created his GRAFTER PROGRAM called REBUILDINDY. That program did not do anything for the Ratepayors Water Infrastructure Assets except encumber them and FORCE invitable higher water and sewer rates on Ratepayors to cover debt coverage on the dough he stole FROM THE PUBLIC TRUST. The guy is morally bankrupt to the average taxpayer and Ratepayor.

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