Indians stay hot in down economy

May 4, 2009
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arbysThe Indianapolis Indians continue to score sponsorship deals during a down economy. Late last week, the Indians signed a deal with Arby’s and WJJK-FM 104.5 to present 2-for-1 Tuesdays, a special discount-ticket promotion for Tribe fans. The deal, Indians officials said, has been a couple months in the making.

Financial terms of the deal were not released, but Indians General Manager Cal Burleson called the pact a win-win. It brings the franchise another corporate partner, and allows the AAA minor league baseball team to offer even more affordable tickets to its fans, Burleson said. The deal fits nicely into the Indians’ strategy of increasing attendance by offering one of the most economical entertainment options in Indianapolis. It’s a strategy team officials hope will push attendance above 600,000 again this season. Last year, the team drew 606,155 fans, the team's highest attendance mark since 2000.

The deal begins this week and will run throughout the season.

Indians fans can visit any of the 60 participating central Indiana Arby’s locations to pick up a 2-for-1 ticket voucher. Arby’s 2-for-1 coupons will be distributed on every Arby’s customer's tray or bag both in-store and at drive through windows. The vouchers are valid for all remaining nine Tuesday home games at Victory Field.

In addition to promoting Arby's 2-for-1 Tuesdays to station listeners, Classic Hits 104.5 WJJK will also be at Victory Field for every Tuesday evening home game distributing free giveaways for Indians fans.

Fans may redeem 2-for-1 coupons at the Victory Field Box Office at 501 West Maryland St. or at any Ticketmaster outlet.
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  • As someone who used to work in the industry, I've always thought the Indians management was a bit conservative for the minor league game -- but good to see that they are reacting to this finacial environment with this type of deal. Unlike other teams in this town, they seem to recognize that the community needs a little wallet relief. With the constant drivel coming out of the Colts camp and the Pacers struggles, it's not a huge leap to proclaim that Max, Cal and Randy are running the best sports operation in town...

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  1. If I were a developer I would be looking at the Fountain Square and Fletcher Place neighborhoods instead of Broad Ripple. I would avoid the dysfunctional BRVA with all of their headaches. It's like deciding between a Blackberry or an iPhone 5s smartphone. BR is greatly in need of updates. It has become stale and outdated. Whereas Fountain Square, Fletcher Place and Mass Ave have become the "new" Broad Ripples. Every time I see people on the strip in BR on the weekend I want to ask them, "How is it you are not familiar with Fountain Square or Mass Ave? You have choices and you choose BR?" Long vacant storefronts like the old Scholar's Inn Bake House and ZA, both on prominent corners, hurt the village's image. Many business on the strip could use updated facades. Cigarette butt covered sidewalks and graffiti covered walls don't help either. The whole strip just looks like it needs to be power washed. I know there is more to the BRV than the 700-1100 blocks of Broad Ripple Ave, but that is what people see when they think of BR. It will always be a nice place live, but is quickly becoming a not-so-nice place to visit.

  2. I sure hope so and would gladly join a law suit against them. They flat out rob people and their little punk scam artist telephone losers actually enjoy it. I would love to run into one of them some day!!

  3. Biggest scam ever!! Took 307 out of my bank ac count. Never received a single call! They prey on new small business and flat out rob them! Do not sign up with these thieves. I filed a complaint with the ftc. I suggest doing the same ic they robbed you too.

  4. Woohoo! We're #200!!! Absolutely disgusting. Bring on the congestion. Indianapolis NEEDS it.

  5. So Westfield invested about $30M in developing Grand Park and attendance to date is good enough that local hotel can't meet the demand. Carmel invested $180M in the Palladium - which generates zero hotel demand for its casino acts. Which Mayor made the better decision?

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