Indy 500 drivers storming N.Y.

May 16, 2008
Back to TopCommentsE-mailPrint
bullnyseThe 33 qualifiers for this year’s Indianapolis 500 will race into New York Monday for all-day media blitz that Indy Racing League officials hope will gain international attention.

It looks like IRL officials have faith that several drivers who haven’t yet made the grid, including Sarah Fisher, Will Power and A.J. Foyt IV, will do so. They are already featured in the lineup heading for the Big Apple. That trio along with about 23 other drivers will be vying for the remaining 22 qualifying positions for this year's Indianapolis 500.

The 33 drivers, in race day uniform with helmets, will seek good fortune for the Indianapolis 500 by lining up for photos with the famed Charging Bull statue near Wall Street in Bowling Green Park. Following the photo opportunity, all drivers will be available for one-on-one interviews during a media luncheon at the Sports Museum of America.

The 7,000-pound bull, which was originally placed in front of the New York Stock Exchange by New York sculptor Arturo di Motica as a symbol of the “strength and power of the American people,” is one of New York's most-photographed artworks. It is often rubbed by investors seeking good luck. 

The newly-opened Sports Museum of America is a celebration of sports: The heroes, the teams, the fans, and the triumphs—from the greatest legends to the stars of today. Created in partnership with more than 50 single-sports Halls of Fame and Museums, National Governing Bodies and other sports organizations, including the Indianapolis Motor Speedway Hall of Fame Museum, SmA is the nation’s first and only multi-media interactive all-sports museum experience.

Motorsports marketing experts expect more than 200 media outlets from around the world to cover the open-wheel racings New York media blitz. This is the fourth consecutive year the Indianapolis 500 drivers have hit New York en masse for a media event, and IRL officials said the event gets bigger every year.
ADVERTISEMENT
  • jimMay 17, 2008 8:19 PM
    Strong marketing move. Now they need to improve the marketing around the other IRL races.
    Reply to CommentFlag Comment
  • MattMay 19, 2008 12:51 PM
    It will be interesting to see if the IRL/Speedway marketing folks can keep this NY media blitz fresh. If the media sense they're getting the same thing year after year, they'll stop paying attention. It would be a great place for team announcements ... even a league sponsorship announcement. If the media senses there is fresh news to be had, they'll keep flocking to the event. So I'll be watching the execution of this event closely.
    Reply to CommentFlag Comment

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

ADVANCED SEARCH
Sponsored by
ADVERTISEMENT

  1. These higher rates Co. e about only because physicians are now hospital employees. otherwise physicians couldn't charge these rates and share the windfall with the hospital. Community/rural hospitals probably not buying physicians practices and thus weren't getting the windfall anyway.

  2. The incentive for poor people to get themselves off public assistance and "no longer be poor" is even with help...they're STILL POOR! Being poor, even with some assistance, isn't all that pleasant. (I speak from experience) It's a stubborn myth that poor people, who are on public assistance, are sitting in the lap of luxury. You should try living on just those "freebies" that you mentioned and see how meager they actually are. By the way, I didn't mean you had to buy/own a puppy...just pet one. :)

  3. As near as I can tell the minority has ZERO constitutional obligation to offer a quorum to the majority. A requirement for quorum was inserted into the constitution so that tyrannical majorities could not simply shove through odious and objectionable legislation (which is exactly what they did.) By allowing a tyrannical majority to charge fines against the minority for exercising their constitutional prerogative to deny quorum the court as made a mockery of constitutional governance in the state of Indiana.

  4. The voters elected the Reps to make a vote not walk out on the vote. They had to the right to exercise their opinion and vote "no" to the bill. Let me ask you this if you walked out of your job for 5 straight weeks would you get paid? Would you even have a job to go back to? If any elected official walks out on the people they should be arrested for stealing tax dollars from the public. They were elected to do a job and not leave when the job gets stuff.

  5. I have been to several of their locations in Pennsylvania and always go in for 1 item and leave with a basket full of things. I'm very happy they decided on Indiana, now if only they would put the other store in eastside.

ADVERTISEMENT