April 30, 2009
Back to TopCommentsE-mailPrintBookmark and Share
The free Thursday off-shoot of the Indianapolis Star is once again going through a name change.

An editorial in today's edition of says that, in the renamed and redesigned Metromix, "we'll be hitting the topics you asked us to feature more frequently: dining, music, bars and clubs, movies, TV, local events, video games and celebrities."

I often get questioned about how I feel regarding "the competition" in this market. My sincere response is that I believe the more vibrant, interesting, engaging, thoughtful coverage we have on A&E matters, the better. But by "A&E matters," I don't mean celebrity gossip, press-release re-writing or material that can be found just as easily from a hundred other sources. It's difficult for a city to thrive culturally without critical commentary and the encouragement of excellence and I'm hoping that this latest transformation doesn't reduce even further the coverage by local writers of local events, restaurants, and attractions.

So what would you like to see in the revamped INtake/ when it comes to coverage of local A&E? What has been your take on the previous incarnations? And where to you stand in the ongoing battle between the Star's freebie (by whatever name) and Nuvo Newsweekly?

Your thoughts?
  • The Star's entertainment thingy is just plain bad. And it doesn't cover the arts. It's more for the ex-frat boys ex-sorority girls. They are never going to provide Indy anything worthwhile. I would assume that they will continue to appeal to the lowest common denominator.
  • So, like everything else at the Star, the entertainment/freebie magazine department becomes an offshoot of a syndicated nationwide product. I've known a few good local writers who've written for INtake/ One of them privately used to call the rag The Man's NUVO. How prophetic that writer turned out to be!

    I do hope they keep the good local writers on staff. Beyond them, the publication holds little interest for me.
  • Kent, I don't think INTake/Metromix/ the Magazine appeals even to the lowest common denominator...
  • The Stars arts coverage has been going downhill for a decade and the decline continues. It's Thurs. freebie has never been able to compete with NUVO because all it caters to is movie ads and all it encourages is young adults to get drunk in smoke-filled straight bars.
  • Lou, thanks for the heads-up on this. I used to work for one of the publications in this space and been impressed by a lot of the things that have happened recently at as well as at NUVO. To me, has been successful in differentiating themselves from their more esteemed competition by going younger and more nihilistic -- admittedly that's not for everyone but hopefully a move further under Gannett's wing won't make them lose their identity.
  • I think you're being a little generous. Since when does the Star's standard Copy & Paste = Press-release re-writing??
  • There is no competition between INtake and NUVO, because the Indy Star doesn't cover the local arts scene anymore. Anyone who cares about the arts in Indianapolis, reads NUVO. So sad. I have been involved in the Indy theater scene for 27 years, and to see the decline in arts support by our own local newspaper has been disheartening.
  • I used to read the Star online for the A&E but they got rid to good reporters that covered Hoosiers with a Hollywood connection, the art museum and cultural events. NUVO readers were more younger and new age. The Star (really the old News) covered news for the older generation that had money to support the arts, theater and culture. Hate to see the go away.
  • If anything, the rebranding of INTake with another catchy name and a spiffy new layout is a non-event with regards to A&E in central Indiana.

    While understanding their attempts to target a younger reader, the Star continues to hide their lack of commitment to in-depth coverage and absence of well written articles about the arts, entertainment, dining and social scene with the visual glam of still another make-over.

    We all need to realize the Indy Star will never be the current local news media it once was ever again.
  • Agree with most of the above--I quit picking up the Indy version once I realized it was just a way to sell ads wrapped around those 'copy/paste' press releases of news I can get elsewhere. NUVO isn't aimed at my general tastes, but it is still far superior to Gannett. I'm still hoping for a Lou Harry daily!
  • The moment I heard that the Star's weekly entertainment paper focused their coverage on the under-35 set, I stopped reading it. This was in the first couple of weeks that it existed. They would only profile people under 35 and places/things that the 30-and-under crowd would appreciate. I found it shallow and insulting, and it seems as if they have embraced even more shallowness (celebrities? bars?) in an attempt to segment readership and target advertising.

    I much prefer the thoughtful, adult coverage of NUVO and, of course, IBJ.
  • I would like to see an article that has over 500 written words, and is not about one of their advertisers. Otherwise forget it.
  • Well given that I just went to and it had a headline about a movie made by Butler students and a byline right under saying that the movie was made by BSU students, its not like you can rely on their information to be accurate.

    NUVO not only covers a&e in Indy but you can see their stamp on wide array of events throughout the year, leaving an important contribution to our city. I have been in Indy for 5 years and seen an increase in the amount, variety and quality of NUVO's coverage. Where as the Star and their freebie and has all but disappeared.

Post a comment to this blog

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
  1. In reality, Lilly is maintaining profit by cutting costs such as Indiana/US citizen IT workers by a significant amount with their Tata Indian consulting connection, increasing Indian H1B's at Lillys Indiana locations significantly and offshoring to India high paying Indiana jobs to cut costs and increase profit at the expense of U.S. workers.

  2. I think perhaps there is legal precedence here in that the laws were intended for family farms, not pig processing plants on a huge scale. There has to be a way to squash this judges judgment and overrule her dumb judgement. Perhaps she should be required to live in one of those neighbors houses for a month next to the farm to see how she likes it. She is there to protect the people, not the corporations.

  3. Corporate farms are not farms, they are indeed factories on a huge scale. The amount of waste and unhealthy smells are environmentally unsafe. If they want to do this, they should be forced to buy a boundary around their farm at a premium price to the homeowners and landowners that have to eat, sleep, and live in a cesspool of pig smells. Imagine living in a house that smells like a restroom all the time. Does the state really believe they should take the side of these corporate farms and not protect Indiana citizens. Perhaps justifiable they should force all the management of the farms to live on the farm itself and not live probably far away from there. Would be interesting to investigate the housing locations of those working at and managing the corporate farms.

  4. downtown in the same area as O'malia's. 350 E New York. Not sure that another one could survive. I agree a Target is needed d'town. Downtown Philly even had a 3 story Kmart for its downtown residents.

  5. Indy-area residents... most of you have no idea how AMAZING Aurelio's is. South of Chicago was a cool pizza place... but it pales in comparison to the heavenly thin crust Aurelio's pizza. Their deep dish is pretty good too. My waistline is expanding just thinking about this!