IRL title sponsor hunt on track

August 8, 2008
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rastAfter signing a new television deal with cable channel Versus, Indy Racing League officials are still confident they can ink a title sponsor by year’s end.

Sources close to negotiations said there are five finalists, with Subway restaurant chain being the frontrunner. Kodak also is a candidate and league sources confirmed William Rast, a clothing maker known for its jeans, is another finalist. The other two finalists are technology companies, but league sources wouldn’t say who they were.

“We’re still bullish,” said Zak Brown, president of Just Marketing International, which was hired by the IRL to help find a title sponsor. “I’m still as optimistic as ever we can get this deal done. In fact, I’m more optimistic.”

A big part of the deal, said sources close to negotiations, is the title sponsor’s commitment to make a multi-million dollar ad buy with the new TV partner. Current league sponsors were surprised by the announcement that Versus would air at least 13 of the IRL’s races starting next year.

“The way the league can alleviate the fears is to sit down with all their partners; the manufacturers, teams, sponsors and potential sponsors and lay everything out,” said Doug Boles, a former IRL team co-owner who now works for Atlanta-based Ignition Inc., which represents such companies as Coca-Cola and Delta Airlines in marketing deals. “Their challenge is to show us how this makes sense and to demonstrate a clear plan for growth.”
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  • Zak Brown doesn't seem very credible.

    Funny how they are trying to portray it as some sort of bidding to be a title sponsor. Sources close to me said the price plummeted yet again after the Versus 'announcement'. I am curious to know if Northern Light is one of the alleged tech companies. :lol:

    A multi-million dollar ad buy is gonna be a lot of commercials when this fiasco is basically on the dollar-a-holler plan.
  • I think Zak is vested, thus very optimistic. I would say he tends to be credible and seems to have the track record to back up the results he projects. Check the sponsors he represents in NASCAR and F1. But the Versus deal is a great unknown, and only time will tell.

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  1. The Walgreens did not get a lot of traffic. It was not located on the corner of the intersection, and not really visible from Emerson. Meanwhile the CVS there is huge and right on the corner. I am guessing a lot of people drove by a million times and never knew the Walgreens was there. Although, with the new Walmart market going in, that area could really see a lot of increase in traffic soon.

  2. You folks don't have a clue. There is a legal way to enter this country and to get aid. This left unchecked could run us to ruin quickly. I also heard that 'supporters' were getting major $$ to take them in? Who's monitoring this and guess who pays the bill? I support charitable organizations... but this is NOT the way to do it!

  3. Apparently at some time before alcohol has been served at the fair. The problem is that beer or wine used to be a common drink for people before soft drinks and was not thought to be that unusual. Since many folks now only drink to see how much they can drink or what kind of condition they can end up in it becomes more problematic. Go to Europe and its no big deal just as if you had sodas of milk to drink everyday. Its using common sense that is lacking now days.

  4. To address the epic failure of attracting race fans to both the Indy 500 and Brickyard 400 would take too much of my time to write. Bottom line Boles is clueless and obviously totally out of touch with the real paying fan base. I see nothing but death spin coming for the Brickyard, just like Indy. Get somebody in a place of power that understands what race fans want.

  5. I am a race fan through & through. It doesn't matter if it's Indy cars or Nascar. I love a great race. I go to several other tracks each year and you can see the entire track. I know Indy has tradition, but fans want to see the entire race. I sit in the Penthouse, am almost 60 years old, and would like to see a better TV screen in turn 1 so you can see the entire race. Then I think Indy needs to install an escalator so us old folks can make it up to the Penthouse and down again if we want more options to purchase food and drinks. Just a race fans opinion. Lights won't make the race any better, but you might be able to see the TV better at night. Turn 1's screen needs replaced with a better and bigger screen.

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