IRL incorporates sponsor in logo

April 3, 2008
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DTVirlToday, the Indy Racing League officially announced its sponsorship agreement with DirecTV that was first reported on this site March 27. Sources familiar with the multi-year deal said it is worth $3 million annually.

Beginning with the April 6 Honda Grand Prix of St. Petersburg, all IRL races will be carried in DirecTV HD.

As the “premiere official sponsor” for the IRL, DirecTV will be recognized in the series logo, IRL officials said. DirecTV will also receive extensive branding placements throughout each IRL race, including in-car camera mounts, placement on all driver uniforms and cars, and branding throughout pit road. The Fan Zone at each track will also feature DirecTV co-branded interactive kiosks where race fans can learn about the racing history, components of each car, and get updated stats on each driver and race.

In addition to its league sponsorship, DirecTV has also become a primary sponsor for Vision Racing, which is operated by IRL boss Tony George. Locally based Just Marketing International helped broker the DirecTV deal.

Now that IRL officials have the DirecTV deal signed, they are focused on finding a title sponsor.

Check out the new series logo shown with this posting and let us know what you think.
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  • Great news for the IRL. Not only do they have another solid sponsor, but it is one that will give back plenty of in kind advertising and assistance. Also great for those of us with Direct Tv.
  • Wow... DirecTV got a deal. That cost them a bag of peanuts. $3M ? the IRL might not want to post that, thats pretty embarrassingly low.
  • ^^^ Hey brotha, you gotta start somewhere! Excellent news indeed indyman.
  • Looking solely at the dollar amount is a bit short-sighted. To quote one of the marketers involved in this deal: “Money is one thing. It’s all about the right brand association that help build the sport.” By the way, the guy who said that manages more than $300 million in annual motorsports sponsorship deals in F1, NASCAR and IRL.

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