IRL signs four new sponsors

March 30, 2009
Back to TopCommentsE-mailPrintBookmark and Share
hotwheelsDown economy or not, the Indy Racing League sales staff is in overdrive. In the last week, IRL officials finalized four new sponsorship deals.

First, IRL officials Thursday night (March 26) inked a deal with Hot Wheels. A big part of the pact was reaching distribution agreements with Walmart, Target and Toys R Us to sell the IRL replica cars and track sets nationwide. Hot Wheels will make a variety of replica cars, including traditional-sized Hot Wheels cars, larger 1/24th scale cars, a car with a computerized sound chip that makes various racing noises, and IRL slot car and track sets. There also will be a special line made for collectors.

“I just saw the display units, and they’re really, really well done,” Terry Angstadt, president of IRL’s commercial division, told IBJ Friday. “They’re phenomenal.”

The IRL licensed Hot Wheels products will hit the market in April, Angstadt said, with the full line available by July. Indianapolis Motor Speedway and Indy 500 themed cars and track sets (which will include a yard of bricks) should be available in May.

The IRL also has recently signed leaguewide sponsorship deals with online travel agency Orbitz; DB Schenker, a California-based logistics provider; and the National Guard.

Meanwhile, the deal with Izod also is moving forward. On Friday, Angstadt said Vision racing will put Izod spokesman (and IRL driver) Ryan Hunter-Reay in a car for the entire season. Hunter-Reay lost his ride after last season, when his American ethanol sponsor pulled out of the series. And on Wednesday, IRL drivers Dan Wheldon and Tony Kanaan will appear at Macy’s in Clearwater, Fla. to help roll out the new Izod-IRL clothing line.

Angstadt said it’s been a big year for the IRL, and that sponsorship revenue is markedly up this year over last. He added that three new sponsors, Brazilian-based Apex (an ethanol provider), Hot Wheels and Izod will be three of the league’s five biggest spenders in terms of sponsorship activation. Honda and Firestone, Angstadt said, remain the top two activation spenders. Sponsorship activation means spending to promote the series through such things as billboard, print, TV and radio advertising and in-store and other promotions.

As for the series title sponsor, Angstadt is optimistic an announcement will be forthcoming some time during this season for a deal beginning in 2010.

  • Now that that has been taken care of, good news for the IRL and glad TG put Hunter-Reay in a car so the IZOD promotion wouldn't fall flat on its face (entirely).
  • Great news for fans. Readers, prepare yourselves for the hate-mongers who will follow to spew their venom about anything related to the Indy Racing League. As Mr. T used to say, I PITY THE FOOL(S).
  • A mix of wrapping up of announced deal and some new ones. Good news for the IRL and auto racing considering the economy and how many sponsors are pulling back in other series.

    On a side note, did anyone else have to look at the name DB Schenker twice to make sure it was not Schrenker, the guy who tried to fake his own death? For the record, DB Schenker is a unit of Deutsche Bahn or German Rail. It is a major international rail, air and truck logistics company that is moving into the US. A deep pocketed sponsor, hope they spend a lot on the IRL.
  • prepare yourselves for the hate-mongers who will follow to spew their venom about anything related to the Indy Racing League.

    What has the 'league' done, ever, to not deserve venom? It deserves that, and much worse.

    Grate that 3 of the 5 'biggest spenders' (according to talkin' Terry, who lies a lot, still..) are all dang furrin companies, no? You have no problem with the abject hypocrisy of the 'league' and its foul 'leader' then. Unsurprising.

    Dollar General's gonna be thrilled to have an influx of cheap discontinued product in October between Izod and Hot Wheels. :lol:

    Does the track have a little grater? Do the mini-crapwagons have 'realistic launch-o-matic' action?

    I'm pretty funny tonight.

    So now it's 2010 for a title sponsor. Yep, just around the corner.

    All these companies will learn the hard way. And every executive that allowed their company names to be soiled by associating their brands with the earl should be fired.

    I got more venom where that came from. :coiledsnake:
  • But what is the root of this venom? For someone to still be this worked up over this, there has to be something personal.

    On another note, why does it matter if the companies are american or foreign? Did TG ever say they were not going to have foreign companies as sponsors? In a day and age when the most American of series has a foreign auto plate running the circuit and one of its largest sponsors (Budweiser) is now foreign owned. Heck, with the intermarrying of companies, it is tough to tell what is American owned and what is not. Up until a few years ago, Chrysler was owned by the Germans.

    That said, I actually am glad to see foreign companies spending money over here. Good for our economy and brings in much needed investment.
  • Hot! More toys for the office!

    I haven't been to a collectors store in a long time. Does Onyx still make the 1/43 size cars?
  • Onyx does not. That company went bankrupt.
  • Foreign or American, the cash still spends here. The IRL is in no position to turn away money paying sponsors, or even promotional partners for that matter.
  • Sure I'm opening myself up for more venom, but Stan, this is getting old. What have any of the drivers, mechanics, engineers, etc. of this league ever done to you? By spewing your vitriol you besmirch the whole league and all of the people who work for all of the teams. If you have a grudge with Tony George, so be it. But when you don't separate the two, you do damage to all the people who just want to work in the racing industry and support their families. What the heck is wrong with that?

    Get over yourself, Stan. Your song and dance is getting old.
  • Right on and well stated, Fishers Gal! And that goes for his hate mongering minions. They know whom they are.

    They like to make fun of drivers, owners, all of them and don't seem to care if they hurt or disturb anyone.
  • Here's a thought, if you don't like or agree with something that someone else posted, don't reply. Or better yet if you continue to be offended or think you are the self imposed moderator, start your own site where you can ban those you don't agree with.
  • BTW- is the Falcon EARL car going to be made by Hot Wheels? Now there's a collectors item.
  • Perhaps, MR. BRATT, you should follow your own recommendation and chew on your own words! In saying what you did, are you not disagreeing with previous posters? If so, then are you your own moderator? Perhaps you should also tell yourself to shut up.
  • Falcon ... good one. LOL.
  • When will the Stanton Barrett cars be available?
  • There are always guys like Stanton who seem out of place in comparison to the rest of the Indy car society. There always has been. In fact, I'd say that this is a pretty universal theme to motor sports.

    For every Stanton Barrett, there is a Guido Dacco, Randy Lanier, Dale Coyne, Marty Roth, Chip Ganassi, Tero Palmroth, Phil Krueger, etc.

    One thing about Stanton: he has certainly shown a lot of persistence.
  • Hey Anthony, you forgot the newest sponsor, Wonderbra, the official padded bra of Danincles and the IRl
  • And then there's SSD - aka Big Mouth Billy Bass to keep up with his minions.
  • I definitely need to get a Marty Roth car too! Will any of the older legends of the EARL cars be available? Like Tyce Carlson, Dr. Jack, Scott Mayer, Shiggy, Cowboy Brad Murphey, etc?
  • Actually the big question is when wil c?rt/owrs/ccws be bringing out their new schedule. I cannot wait for real racing, I want my push to pass. I mean obviously they ran their series so well, they must be the foremost open wheel series, they had the cars and the stars, they had all the venues but one, and they had the business genius of the car owners, they must have a heck of a good schedule coming out.
  • Hey, yeah, Indyman, and don't forget, if they hadn't sold their cars to Tony in 1996, where would the IRL be today? Must have been a stroke of genius for the c?rt/owrs/ccws brain trust. I can just hear that conversation, let's not race at Indy and start our own 500 and we'll sell good 'ol Tony all of our old cars for him to start his new series with. That'll show 'em!
  • Hey Anthony, Gerber wants 2b the title sponsor of your blog. They have noticed all the cry babies you have attracted - who need to be spoon fed because their stomachs can't digest the truth. That's what Gerber is known for, spoon feeding cry babies.

    Now what is berwick's fav Gerber meal. I bet it's the reconstituted, pre-mashed, whIRLed and twIRLed, puke green peas

    On another note, IZOD is really not getting on the good side of the tub-o-lard IRl gomers. Here's an example from a gomer forum:

    My problem is that they never make anything in AJ's size. I am alot closer to AJ in size than I am to RHR.

    Come on IZOD make some of that cool stuff in 3 and 4XL. Big people want to look cool too.

    One suggestion you obese par for the course IRl fan: STOP EATING, k?
  • I think SSD has finally gone over the edge.
  • Come on IZOD make some of that cool stuff in 3 and 4XL. Big people want to look cool too.”

    And don't forget the Tenderloin, Spam and Kool Aid logos!

Post a comment to this blog

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by