Terry Angstadt, president of the Indy Racing League’s commercial division, admits the search for a series title sponsor
has been up and down. “It’s been a bit schizophrenic,” he told IBJ recently.
The heat from the series’ teams to get a deal done has been ratcheting up despite the lagging economy.
“The on-track product, I think as you saw at Kentucky, is good,” said Penske Racing President Tim Cindric, shown above, right with his boss Roger Penske. “It comes down to promotion and perception. We need someone in the mainstream who believes in the series, and I think the perception will change. The popularity of any sports property has a lot to do with the marketing dollars behind it.”
Angstadt said he has heard the message, and league officials are making progress. He points out that series sponsorship revenue this year is up “six fold” over last year and that elusive title sponsor may be at hand.
“You’ve caught me on a good week,” Angstadt said. “We are talking to a company that is in the third stage of consideration. We’re darn close to being able to get that [title sponsor deal] done. The company we’re talking to is a big consumer brand, and it would be very good for the series.”
Angstadt added that it’s still too early to start celebrating, but he is hopeful a title sponsor will be in place for the 2010 season. Cindric doesn’t want any more excuses—including the economy.
“It’s certainly a challenging time, but there are opportunities in challenging times,” Cindric said. “Ask my boss about that. He’s out there buying car companies.”
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THe IRl - its all bout perception baby
Anthony,
Any chance of getting an article on Schumcher and Massa?
If that doesn't speak volumes about where the IRL stands right now. Or sits in its own stuff, rather. But you get my point.
I was interested to hear that, I believe, John Menard had offered to become title sponsor, but was a little bit off the mark $ wise. At what point do they take the lower #, even if it's a short term deal??? Just blows my mind that they would turn anyone away at this point, especially a sponsor who has skin in the game.
Talkin' Terry should be updating his resume.
Talkin Terry is hangin on for dear life. You don;t think his kahunas are on the chopping block next? WTF has he ever done? I am Mindy? Chesson? Milky Donuts? That boy's dumber than a bag of hammers....or Steve Johnson, ChampCar Saviour, according,,,to,,people who,,,know
The IRL: Just burn the sucker down and start over.
:lol:
You are an uninformed fool. But you knew that right? So why do you post? Anything interesting and relevant from you, well, not so much. Bummer, but just how it is, I guess. You are not to interesting.
sum pastabilities i see:
extenze
sam hornish jr
albama drydock and shipping company
airtran
southern nuclear
foodmax
macdonalds
milo's hamburgers
what does ya'll think to that?
LONG LIVE THE FIVE HUNRET MILE RACES BOYS!!!!
weak dood, weak.
go back to Funny School and get yur money back.
You are asking Count to actually give you an answer? That is like asking Stan to give a straight answer. As has been shown over and over, they like to say everything posted is wrong, but give no reasoning or proof. You'd have a better chance of asking T.O....I mean Ocho Cinco to be a team player.
.14
HAHAHA LMFAO!