Is Hall Render marooned at No. 2?

June 18, 2008
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If a high rank brings bragging rights and marketing juice, then the Indianapolis law firm of Hall Render Killian Heath & Lyman (permission granted to catch your breath) has plenty of ammo.

But it never quite gets the most ammo.

Hall Render was named second-largest health care law firm in the nation by the American Health Lawyers Association this week.

The professional group has placed Hall Render second or third for several years running â?? but never No. 1.

Thatâ??s because the Atlanta colossus King & Spalding is much bigger. This year it had 199 members to Hall Renderâ??s 124.

Still, Hall Render manages to keep its spot by out-growing other firms. In 2005, it managed a No. 2 rank with only 62 members.

A high placing is good for the ego, but are these rankings actually important? Is there a significant difference between No. 1 and 2 when it comes to landing business?
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  • Current clients certainly don't care, and potential clients most likely won't know nor will they even care if Hall Render is #1 or #2 on some highly subjective list. Such lists have little to no value, and sometimes are the result of how some administrative person filled out a particular form. And, big is not always better. If I was a prospective health care client, I would want to know if I will be able to get the close, personalized attention I need with a firm that seems to be infatuated with size. I am more concerned with service. If the results are good, the service is good and the fees are competitive, I could care less how many lawyers are with the firm.

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