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  1. This image is of a trade show booth, not a retail store. I'm sure no one in their branding brain trust would really make their retail stores look like a second-label jeans brand from JCPenney. I would bet it's done at way so attendees know the ownership of the updated concept. (I have to say, tho, glad they appear to be losing affinity to the 50's drive-in idiom they were toying with post-Young & Laramore...)

  2. Thanks again to the non-business, never run a business, don't have a business degree, never worked in the private sector ever, never got my hands dirty and I don't have to participate in your misery pols that know everything about nuthin. You are all disgraceful morons. When you die, your names will not be on the roll call.

  3. I absolutely love the new sign. I've hated Steak N Shake for years now, but this new sign will make me eat there frequently!

  4. The idea that Indiana needs to look outside their border for an architect (such as from NYC) is laughable at best and mostly insulting to the quality designers that live and work in Indiana. Well designed sophisticated building ideas are produced every day by architecture firms in and around Indy, but far too often they are deemed too expensive or too outside the perceived "norm" to be fully realized. An architect has a responsibility to the society/community they are working within to deliver well designed, sustainable buildings. However they are also responsible to the owner of the property to deliver a design that a) the owner wants to pay for b) the owner themselves likes and approves and c) is economically responsible. Unfortunately these two masters do not always see eye to eye and you end up with a watered down version of a great design or a cheapest-per-square-foot building that looks exactly like every other development.

  5. Good bye Steak and Shake.

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